Learn the essence of branding your practice and how you can separate it from the pack.  Warren Modlin from Oakley calls in to the show to share his expertise on branding and marketing and how the same strategies used by famous brands like Oakley can be used in your practice!

How to you introduce new procedures or technology to your staff?  What about staff who are resistant?  Dr. Ian Lane from Uprise software discusses the interesting subject of "Change Management" and how you should use it to help implementing an EHR system in your practice.

Is in-office finishing (edging) the right decision for your practice?  Listen to an informative and candid discussion with President & CEO of Santinelli, International, Gerard Santinelli as we dive into this important topic.

The President and CEO of Essilor joins the show!  John Carrier takes your calls and shares his views on where the industry is headed, the power of brands, why Essilor bought Coastal Contacts and clarifies Essilors relationship with Eyemed.