The Power Hour

This week, Gary discusses how to create a budget for 2021 in the face of a crazy 2020 and still looming uncertainty.

Direct download: December162020.mp3
Category:Optometry -- posted at: 10:12am EDT

With a vaccine on the horizon, learn how to prepare for the "new normal" this spring, summer, or whenever it might happen.

Direct download: dec92020.mp3
Category:Optometry -- posted at: 10:22am EDT

COVID-19 cases are rising around the country and around the world.  If another COVID shutdown affects your practice, are you ready?

Direct download: dec22020.mp3
Category:Optometry -- posted at: 3:23pm EDT

What will optometric education look like post COVID? Find out from Howard Purcell from New England College of Optometry, David Heath from SUNY Optometry, and Michael Twa from The University of Houston College of Optometry.

Direct download: November182020.mp3
Category:Optometry -- posted at: 9:14am EDT

COVID fatigue...we are all feeling it.

COVID isn't going away any time soon, so join Gary this week for tips on how to beat the fatigue.

From creating new holiday traditions to spending time outdoors every day, Gary has more suggestions to keep your sanity during this challenging time.

Direct download: 1142020.mp3
Category:Optometry -- posted at: 1:15pm EDT

This week on Power Hour, Gary outlines how to best use manufacturer reps and consultants —with new considerations during COVID.  Join us for this episode of the Power Hour to make sure you're getting the most out of your industry relationships.

Direct download: oct282020.mp3
Category:Optometry -- posted at: 7:15am EDT

It's that time of year...you're staring down the end of 2020.Gary outlines prepping for year-end: what's the same, what's different.  He covers bonuses, holiday parties, flex spending notices, and more.  Tune in so you don't tune out to ending the year on a high note.

Direct download: oct212020.mp3
Category:Optometry -- posted at: 1:17pm EDT

From research to clinical practice: What goes on behind the scenes to allow you to take care of your patients?  Fuensanta Vera-Diaz, OD, PhD, FAAO, and Anita Gulmiri, OD, FAAO, from New England College of Optometry, explain how an idea becomes a study, how study results become clinical treatment, and more!

Direct download: 10142020.mp3
Category:Optometry -- posted at: 1:50pm EDT

2020 has been quite a year on many different levels. As we go into Q4, find out how you can close out the year strong. Gary has the details. Tune in to find out on this episode of the Power Hour.

Direct download: Sept302020.mp3
Category:Optometry -- posted at: 4:14pm EDT

Following up on last week's show about what optometry has learned from COVID, this week we turn our attention to industry.

Weighing in:
• David Friedfeld from ClearVision Optical
• Jim McGrann from Healthy Eyes Advantage
• Dr. Jamie Rosin from Rosin Eyecare
• Tom Burke from ABB Optical Group

Direct download: sep232020.mp3
Category:Optometry -- posted at: 5:19pm EDT

Sure, it hasn't been a great time, but ODs can learn from adversity. Gary outlines key takeaways for optometry from the pandemic. Find out Gary's pandemic lessons on this episode of the Power Hour.

Direct download: 9162020.mp3
Category:Optometry -- posted at: 8:20am EDT

Drs. Jeff and Susan Kegarise grew their Nashville eye care practice to seven times the national average…in less than 10 years. Their strategy? Putting patients first and differentiating the care on the basis of relationships and service.  Find out more about the practice and their book One Patient at at Time on this episode of the Power Hour.

Direct download: 09092020.mp3
Category:Optometry -- posted at: 6:36pm EDT

Learn how to use manufacturer myopia management consumer campaigns to your practice’s benefit. Jerry Warner and Melissa Kiewe from CooperVision discuss the company's latest strategy, and Gary weighs in on how it can help YOUR practice.

Direct download: sept22020.mp3
Category:Optometry -- posted at: 4:22pm EDT

Dr. Joseph Allen is the host of Doctor Eye Health YouTube channel.
This week, find out what inspired him, which is his most-watched topic, how he built his audience, and what advice he offers ODs about using YouTube.

Direct download: 8262020.mp3
Category:Optometry -- posted at: 11:45am EDT

Learn how a refocus on AMD can help improve outcomes and satisfaction for your patients and drive additional medical, optical and nutraceutical revenue for you practice. Guests Greg Jackson Ph.D, Chief Technology Officer, MacuLogix and Victoria Dzurinko OD, MBA, FAAO, Director of Professional Relations, MacuLogix, will discuss AMD updates in science and technology and talk about how you can create a successful AMD program in your practice.

Direct download: Aug192020.mp3
Category:Optometry -- posted at: 6:13pm EDT

In case you haven’t heard, there is a new FTC contact lens rule.Dr. Michael Mayers, director of U.S. advocacy at Johnson & Johnson Vision, joins the show to tell you what has changed and what you need to do about it.

Direct download: Aug122020.mp3
Category:Optometry -- posted at: 10:54am EDT

Drs. Thanh Mai and Valerie Lam discuss what it takes to have a thriving myopia management practice. The doctors talk about the importance of “not dabbling”; creating a strong brand; and ensuring staff culture and commitment, technology, and processes in order to succeed. With the rapidly growing myopia epidemic, now is a great time to add this specialty to your practice.

Direct download: august52020.mp3
Category:Optometry -- posted at: 11:28am EDT

Is another shutdown coming?  The number of COVID-19 infections is rising.  This week, hear more on:

• Deciding if/when to close

• How to communicate to patients

• How to use learnings from the first shutdown to inform your actions now

Find out more on this episode of the Power Hour.

Direct download: July292020.mp3
Category:Optometry -- posted at: 11:56am EDT

Mike Neal from Build My Team joins the show this week to discuss hiring during COVID-19.  Find out what is the same...and what is different.

Direct download: Buildmyteam2.mp3
Category:Optometry -- posted at: 10:25am EDT

Tonight, find out more about the challenges and opportunities unique to young ODs. Drs. Justin Bazan, Will To, Kirk Kaupke, and John Nguyen dive into more!

Direct download: July152020.mp3
Category:Optometry -- posted at: 6:09am EDT

ECP practices throughout the country are faced with increasing pressure to differentiate their business while delivering quality care.

As new technologies and services emerge, innovative ECPs are leveraging both to enhance their patients' experience, deliver valuable services, and increase their revenues.

Listen to this episode to hear from Pierre Bertrand, Neurolens; Dr. Michael Pier, Cognivue; John Walborn, Sanitas Advisors; and Matt Oerding, Treehouse Eyes.

Direct download: July82020.mp3
Category:Optometry -- posted at: 4:03pm EDT

Find out more about Global Myopia Awareness Coalition, their Game On campaign, and how ODs can capitalize on new research data and get involved.  Matt Oerding, Dr. Millicent Knight, and Dr. Juan Carlos Aragón share exciting updates. 

 

Direct download: june24show.mp3
Category:Optometry -- posted at: 8:25pm EDT

Find out what's on the horizon for myopia management and how ODs can choose the best options for their patients and practices.
CooperVision President, Dan McBride, weighs in on the state of myopia management in the U.S.

Direct download: june172020.mp3
Category:Optometry -- posted at: 8:51am EDT

Tune in to this episode of The Power Hour and hear our best advice, tips and techniques to ensure that you can sustain your practice’s viability for what experts agree, will be a long and bumpy road ahead. If you’re busy now, that might just be because of pent up demand. If it is, what will happen in a few months? If you’re not busy now, what can you do about it? What if there is a second COVID wave?

As important as it was to successfully and safely reopen your practice, your path to sustained prosperity has only just begun. On the next episode of the Power Hour, learn the essential steps necessary to be able to maintain your practice’s livelihood in the weeks, months and years to come.

Direct download: June10.mp3
Category:Optometry -- posted at: 3:50pm EDT

COVID-19 has rewritten the rules on practice valuations and growth. Is now the perfect time to think about expanding or consolidating your practice—or is it the worst time?

Jamie Rosin helps to run Rosin Eyecare, a 31-location group in Chicago. He weighs in on what to look for in both situations and offers advice to ODs considering making a change.

 

Direct download: June32020.mp3
Category:Optometry -- posted at: 1:02pm EDT

Reopeneyecare,  a new digital platform designed to help eyecare providers navigate the implications of the COVID-19 pandemic on their businesses, launched about a week ago and the response to the site has been overwhelmingly positive. The website features content specially curated by a taskforce of vision community leaders and is sponsored by The Vision Council. The site is intended to serve as a comprehensive, relevant and up-to-date resource to help eyecare providers navigate the complex journey from shutdown back to ‘new normal’ business conditions - and beyond - with practical insights and a collection of best practices, protocols, tools and tips for reopening a practice and maintaining its health until conditions improve.

On this episode of the Power Hour, task force members discuss how you can get maximum benefit from each of the main areas of the site.

Now more than ever, it is important to come together as a community. Click here to watch an introductory video about the site, spend some time on it, then tune in to voice your opinions and suggestions to make this incredible resource even better.

 

Direct download: may272020.mp3
Category:Optometry -- posted at: 9:43am EDT

Dr. Lyndon Jones from the Centre for Ocular Research and Education (CORE) at the University of Waterloo weighs in on contact wear amid COVID-19.
From a peer-reviewed paper to what patients what to know to resources for ODs, Dr. Jones has you covered.

Direct download: 5_20_20.mp3
Category:Optometry -- posted at: 8:19am EDT

Crisis counselor Lori Bran—and wife of Power Practice consultant Dr. Eric Bran—discusses coping mechanisms, battling fatigue and impatience, and addressing anxiety.
Put your mental health on the front burner by joining us!

 

Direct download: Lori_Bran.mp3
Category:Optometry -- posted at: 12:47pm EDT

A panel of experts discusses topics such as how to bring back staff and communicate to patients, how to address patient needs for convenience and safety, and more. Dr. David Holler, Dr. Robert Davis, and Erika Jurrens from ABB Optical Group weigh in.

Direct download: may62020.mp3
Category:Optometry -- posted at: 3:26pm EDT

What are you doing now to retain and engage your patients? Even while your practice is closed, others are going after your patients.
This week, a panel of experts offers best practices for retaining patients during a crisis.
Find out key steps to take for survival.

Direct download: april202020_2.mp3
Category:Optometry -- posted at: 11:19am EDT

It seems that most practices did not get financial relief from the SBA. What happens now? Is it, “Game over?” Or, can you still re-open with a rapidly dwindling bank balance?Tune in to Power Hour with Power Practice consultant, Bethany Fishbein, OD, to discuss how to set up your “Practice 2.0 Business Plan.”If you’re like many of the thousands of ODs out there, this is an episode you literally cannot afford to miss.

Direct download: Bethany_Fishbein.mp3
Category:Optometry -- posted at: 8:41am EDT

Patient communication and online selling strategies with Brianna Rhue, OD, FAAO; and Tom Burke, ABB Optical CEO.

  • What are you doing now to continue with patient engagement?
  • What are the most important tasks for you to retain your patients?
  • Are you setting goals for your staff for patient outreach?
  • How are you balancing patient communication and convenience?
Direct download: ABB_and_Dr.mp3
Category:Optometry -- posted at: 9:09am EDT

The COVID-19 crisis has doctors in a frenzy trying to keep their practice’s viable while preparing to re-open at the same time.  The information overload nonstop and daunting and putting an execution plan in place seems like a Herculean task.  Listen to the next episode where we’ll share strategies to get a realistic re-opening plan in place that any practice can use.

Direct download: 04_08_2020.mp3
Category:Optometry -- posted at: 9:11am EDT

On our last two episodes, we heard thought provoking comments and strategies from leading industry experts.  In that spirit of collaboration, we will continue the dialogue and let our listeners, the doctors who will need to reopen - and do it right, quickly and profitably - help each other.  Our Power Hour staff is asking listeners to call in and share their best ideas and techniques for things their doing right now, as well as what their plans are for after they open.  Be ready to take notes as we continue the effort to minimize the effect COVID-19 will have on your practice.  #Save2020Eyecare

Direct download: 412020.mp3
Category:Optometry -- posted at: 4:10pm EDT

#Save2020Eyecare - Night #2  

A special Town Hall: How the eyecare industry is uniting to power through the impact of COVID-19 On Wednesday March 25th and Thursday March 26th at 9 PM, seventeen of the biggest industry players in optometry will come together in solidarity of eyecare practitioners. Through a huge and speedy collaborative industry initiative, seventeen of the biggest companies in eyecare have agreed to discuss how they can help your practice get through the crisis by working together. This isn’t about special pricing promotions or deals they may have available. Far from it. These companies know it will take more than that and have been tasked to share how their big business acumen can apply to your practice. Think of it as pooling the resources of the best business minds in eyecare going to work for your practice. Panelists will include presidents and CEO’s from ABB, Alcon, Bausch +Lomb, ClearVision, CooperVision, DeRigo Rem , Essilor, EyeMed, HEA, Johnson and Johnson, Luxottica, NECO, Sanitas Advisors, Visioneering Technologies, VisionOne, VSP, and Walman.

Direct download: 3262020.mp3
Category:Optometry -- posted at: 2:07pm EDT

#Save2020EyeCare - Night #1

A special Town Hall: How the eyecare industry is uniting to power through the impact of COVID-19 On Wednesday March 25th and Thursday March 26th at 9 PM, seventeen of the biggest industry players in optometry will come together in solidarity of eyecare practitioners. Through a huge and speedy collaborative industry initiative, seventeen of the biggest companies in eyecare have agreed to discuss how they can help your practice get through the crisis by working together. This isn’t about special pricing promotions or deals they may have available. Far from it. These companies know it will take more than that and have been tasked to share how their big business acumen can apply to your practice. Think of it as pooling the resources of the best business minds in eyecare going to work for your practice. Panelists will include presidents and CEO’s from ABB, Alcon, Bausch +Lomb, ClearVision, CooperVision, DeRigo Rem , Essilor, EyeMed, HEA, Johnson and Johnson, Luxottica, NECO, Sanitas Advisors, Visioneering Technologies, VisionOne, VSP, and Walman.

Direct download: 3252020night1.mp3
Category:Optometry -- posted at: 11:08am EDT

Telehealth may be one tool to help your practice and patients get through the COVID-19 pandemic—and it will help the business side of the practice as well.

Paul Karpecki, OD, joins the show to discuss the current state of telehealth solutions, best practices to use the technology, explaining it to patients and staff, and how to bill for it.

Direct download: Karpecki.mp3
Category:Optometry -- posted at: 6:26am EDT

Private equity is a big topic in optometry today.  Dr. Richard Edlow, the Eyeconomist, joins the show this week to dive deep into the topic.  Join us....you know you have questions!

Direct download: Private_Equity_Show.mp3
Category:Optometry -- posted at: 3:13pm EDT

Paul Levine, president and membership committee chair of the American Academy of Orthokeratology and Myopia Control joins the show this week to talk myopia control with Gary.

Direct download: Feb262020.mp3
Category:Optometry -- posted at: 5:11pm EDT

Gary shares the 6 best business decisions he ever made in private practice, The Power Practice, Treehouse Eyes, and his music career.

Direct download: Feb122020.mp3
Category:Optometry -- posted at: 6:38am EDT

Gary shares the five obvious opportunities to build your practice—that no one focuses on. They are staring you in the face every day, but few ODs see them.

Direct download: 252020.mp3
Category:Optometry -- posted at: 2:18pm EDT

Back in early November, New England College of Optometry hosted the NECO Industry Collaborative (NIC), spearheaded by Dr. Howard Purcell.

This week, Gary catches up with Dr. Purcell about What, Why, and What's Next after industry professionals explored how to prepare today's optometrist for tomorrow's optometry.

Direct download: january292020.mp3
Category:Optometry -- posted at: 8:51am EDT

Dr. Blake Hughes talks with Gary about entrepreneurship in optometry. He started his own surfacing lab and will share how that came about and other opportunities in optometry.

Direct download: 1152020.mp3
Category:Optometry -- posted at: 2:15pm EDT

Would you consider no longer selling soft contact lenses at your practice?  One practice did, and we find out why and how it worked out.  Nick Despotidis, OD, joins Gary to share his thought process behind contact lens disruption and its effects on his practice.

Direct download: 182020.mp3
Category:Optometry -- posted at: 1:08pm EDT

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