The Power Hour

It might be an old saying, but it certainly applies to any OD trying to manage their practice. Listen to this episode where Gary shares his, and his Power Practice client list of, “If I’d only known then what I know now I would have . . .”
On tap for this interesting episode are topics like starting a practice that focuses on everything except the doctor, learning practice building from anyone but an optometrist, the importance of culture, what marketing really means for an OD and lessons learned about staff management.

Direct download: 72716.mp3
Category:Optometry -- posted at: 11:19am EDT

Dr. Edward Paul gets us up-to-date on how OD’s can integrate nutrition into their practices.  Everything from science to practice management is on tap for this episode.

Direct download: 72016.mp3
Category:Optometry -- posted at: 11:26am EDT

Tarik Sedky from Agency Pure has done advertising for Glaxo Smith Kline, DuPont, AT&T, Home Depot and many other large corporations.  Now, he’s our guest on the Power Hour where he shares his words of wisdom and discusses how optometrists can emulate the marketing messaging of these huge companies – at a fraction of the cost. He covers the most common mistakes small businesses make in their marketing and talks about how you can improve yours.

Direct download: 71316.mp3
Category:Optometry -- posted at: 3:08pm EDT

Lukas Ruecker, president of EyeMed and Dr. John Lahr, VP of Provider Relations return to the Power Hour to take your calls.  Topics include their perspectives on the managed vision care marketplace overall, where and how they think optometry will be practiced in the future and how EyeMed is working with doctors to promote positive clinical patient care outcomes and a positive overall consumer experience. 

Direct download: 7616.mp3
Category:Optometry -- posted at: 6:27pm EDT

Architect Joost Bende is our guest this episode of the Power Hour.  With experience designing medical and optometry practices of all shapes and sizes, Joost answers questions about your own personal design challenges and answer questions about everything from color schemes to window placement.

Direct download: 62916.mp3
Category:Optometry -- posted at: 7:25am EDT

1