Fri, 25 September 2015
With so much talk about social media and online reviews, is there still a necessity for a web site for most practices? Tune in as the experts from iMatrix talk about why a broad based web approach still matters and how to go about making sure your web site is robust and meaningful to patients and prospective patients. Getting patients to your web site isn’t enough. They have to stay there long enough to absorb your message! Listen to this important show for updates you can use for your own web presence.
Direct download: 09-23-15.mp3
Category:Optometry -- posted at: 9:20am EDT
Wed, 23 September 2015
Marc Ferrara – the CEO of information services at Jobson gets us up to date on why generational differences matter in our practices and what we should do about them
Direct download: 09-18-15.mp3
Category:Optometry -- posted at: 3:20pm EDT
Mon, 21 September 2015
Tony Hawk – Tony talks about his new line of eyeglasses and his foundation
Tom Loughran – from Reed Exhibitions, Tom discusses some of the “must see/do” things for Vision Expo attendees
Anne Marie Luthro – get ready for a fascinating discussion about optical shopper psychology and environmental factors that affect purchasing decisions
Direct download: 09-17-15.mp3
Category:Optometry -- posted at: 3:39pm EDT
Fri, 11 September 2015
Gary is the guest as he’s interviewed and discusses his views on where the industry is headed and what OD’s should do to prepare and succeed. He also shares some personal history about what brought about the Power Hour in the first place, future plans for the show and how it will benefit listeners. Finally, listen to a “consulting free for all/stump Gary session”.
Direct download: 09-09-15.mp3
Category:Optometry -- posted at: 8:58am EDT
Thu, 3 September 2015
You have a “no smoking in the office” policy. Your optician only smokes during allowed break times. When he comes back, he smells like smoke and you believe it is affecting sales in your practice. Can you discuss this with the optician? Can you fire them because of it? What about an employee, who in your opinion, wears too much perfume or cologne?
You know that your millennial patient only responds to text messages. Can you dismiss this horribly non-compliant contact lens wearer via text?
After repeated attempts at re-training, you have decided to fire your receptionist. Just as you’re about to tell her she’s fired, she interrupts with, “I have great news. I’m pregnant!” Now what?
Attorney Ron Goldman, director of legal services for the Power Practice, joins this episode. Listen as we take a deep dive into the above topics along with many others.
Mon, 31 August 2015
Never one to hold back his oft viewed controversial opinions, Barry discusses:
Why Rx expiration dates undermine a doctor’s credibility
The 5 stages of grief & Warby Parker
The 5 things ODs should never say
An Optician's view of “outside” prescriptions
Why you should give patients a prescription for “plano” as opposed to simply saying, “You don’t need glasses."
Direct download: 08-26-15.mp3
Category:Optometry -- posted at: 8:19pm EDT