The Power Hour

Guest Stephen Hamilton from Walman Instruments in a previously recorded episode gets you up to speed on:
• New vs. used
• Extended warranties: good or bad idea?
• Workflow considerations
• ADA compliance
• Effect of recent company mergers
• Best time to buy

Direct download: Walman.mp3
Category:Optometry -- posted at: 11:15am EDT

Asking staff answer the phone with a script is a mistake. No matter how skilled, they will sound like they’re reading from a document instead of delivering personal information.

Instead, staff who take phone calls should know the practice intimately enough to respond to any calls.

Find out how to train your staff to answer the phone like a human, not a robot.

Direct download: Scripts.mp3
Category:Optometry -- posted at: 3:49pm EDT

It might seem elementary, but being able to communicate effectively to your patients may be the most important factor in building a practice. Communication skills can have a major influence on the success of a practice.

Direct download: patient_communication.mp3
Category:Optometry -- posted at: 5:07am EDT

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