Power Hour Optometry (Optometry)

Drs. Thanh Mai and Valerie Lam discuss what it takes to have a thriving myopia management practice. The doctors talk about the importance of “not dabbling”; creating a strong brand; and ensuring staff culture and commitment, technology, and processes in order to succeed. With the rapidly growing myopia epidemic, now is a great time to add this specialty to your practice.

 

Direct download: july_14_replay.mp3
Category:Optometry -- posted at: 9:00pm EDT

Were Gary's predictions for 2021 correct?  Listen to this previous episode from January 6th to find out.

Direct download: june2321.mp3
Category:Optometry -- posted at: 9:00pm EDT

Daniel Rostenne from EyeCarePro goes all in on online marketing on this week's Power Hour.
Get ready to learn about strategy, Google Ads, social media, and more. Daniel explains why ODs need to market their practices and how to ensure ROI on their efforts.

Direct download: Eyecarepro_replay.mp3
Category:Optometry -- posted at: 9:00pm EDT

Think back to Vision Expo - March 2018, Jacob Javitz Convention Center, New York City.   This week we are time traveling to 2018 to listen to Power Hour Live at Expo, what's changed since then and how has the pandemic helped you adapt to that change and become a better practice owner.

Direct download: 060221.mp3
Category:Optometry -- posted at: 9:00pm EDT

Join LandrumHR General Counsel, Amie Remington, as she discusses hot topics affecting employers today, including the effects of the executive orders that President Biden has signed, how the transition to the Biden Administration will affect employers and the workplace, and the state of the workforce.

Direct download: 2021-04-28_Power_Hour_LandrumHR.mp3
Category:Optometry -- posted at: 9:00pm EDT

Angela Eastman from Pacific Apex Law Group, LLP joins Dr. April Jasper this week on the Power Hour. Angela is a health law and regulatory compliance attorney providing counsel and advice to healthcare providers. During this week’s episode, we will discuss interviewing, hiring, and managing employees. Specific topics of discussion include how to ask legally appropriate interview questions, checking applicant references and providing employee references, worker classification, disciplinary action, and termination. To find out more about Angela and the legal services that she offers, please visitwww.pacificapexlawgroup.com. You may reach Angela by email at angela@pacificapexlawgroup.com or by calling 888-607-8718.

Direct download: 2021-04-21_Power_Hour_Angela_Eastman_Esq.mp3
Category:Optometry -- posted at: 9:00pm EDT

Check out Dr. Scott Jens, and Dr. Ali Khoshnevis from ClinicCover on the Power Hour with Dr. April Jasper. They discuss the emerging eyecare gig economy and how social values are changing the way optometrists work. Hear all about new and developing work trends for OD's, and the movement to work life balance for doctors.

Direct download: 2021-04-14_Power_Hour_Clinic_Cover.mp3
Category:Optometry -- posted at: 9:30pm EDT

Optometry's most watched weekly podcast recorded live from West Palm Beach, Florida with Dr. April Jasper and David Jasper. In this episode join us with special guest Dr. Tsontcho Ianchulev, MD MPH Professor of Ophthalmology, New York Eye and Ear Infirmary of Mount Sinai, Innovator and technology developer he will inspire you to follow your dreams.

Direct download: 2021-04-07_Power_Hour_Dr_Ianchulev.mp3
Category:Optometry -- posted at: 11:31am EDT

Daniel Rostenne from EyeCarePro goes all in on online marketing on this week's Power Hour.
Get ready to learn about strategy, Google Ads, social media, and more. Daniel explains why ODs need to market their practices and how to ensure ROI on their efforts.

Direct download: 2021-03-24_Power_Hour_EyeCare_Pro.mp3
Category:Optometry -- posted at: 6:33pm EDT

Joseph Nezgoda, MD, MBA, joins April & Gary on Power Hour this week.  They discuss cases they have seen during shutdown and how technology has and continues to make eye care better for patients and doctors.

 

Direct download: 2021-03-17_Power_Hour_Nezgoda_1.mp3
Category:Optometry -- posted at: 9:27am EDT

Frederic Jouhet, founder and CEO of MacuHealth, joins Power Hour this week.
He discusses career changes, inspiration for entrepreneurship, and how ODs can best help their patients.

Direct download: POWER-HOUR-031021-SHOW-AUDO-ONLY.mp3
Category:Optometry -- posted at: 9:40pm EDT

Connect, Inspire, Lead—these are the core values of OWA - Optical Women's Association.
In recognition of International Women's Day, Power Hour sits down with OWA President Robyn Crimmins and members Janna Neal, vice president of operations for Zyloware, and Trudi Charest, cofounder of Marketing 4ECPS, about how OWA inspires and supports its members.

 

Direct download: 03032021.mp3
Category:Optometry -- posted at: 10:51am EDT

In 1983, entrepreneurs Jeff White, Larry Roth, and Al Berg set out to create a new eyewear company with a $2 million loan and a passion to succeed. The company they created was Marchon Eyewear.
In his memoir Making a Difference, the late Al Berg relates his story of eyewear fashion, groundbreaking marketing. and the company’s mission to go global.
April and Gary talk with author of Al’s memoir, Frank Giammanco, formerly of First Vision Media Group, about how the project came about and the rise of Marchon and the modern eyewear industry.

Direct download: feb242021.mp3
Category:Optometry -- posted at: 3:59pm EDT

This week on Power Hour, April and Gary focus on the vision for 2021.
They discuss what ODs should be thinking about, and how to plan and focus on this year and going forward.

Direct download: feb172021.mp3
Category:Optometry -- posted at: 3:47pm EDT

Neil Blumenthal, cofounder and coCEO of Warby Parker, joins April & Gary this week on Power Hour. Find out what ODs can learn from Warby Parker, especially the company's COVID-19 response. Plus, how would Neil compete with Warby Parker if he were an OD.

Direct download: feb102021.mp3
Category:Optometry -- posted at: 4:15pm EDT

April and Gary talk cybersecurity on this week's Power Hour, and Mark from CrystalPM joins the conversation. How can ODs prevent hackers in their practice systems and keep data secure? April, Gary, and Mark will discuss how often it happens in practices, how often it happens overall, and how to protect data.

Direct download: 2.3.mp3
Category:Optometry -- posted at: 8:48am EDT

This week, Gary welcomes his new Power Practice co-chief dream officer and Power Hour cohost, April Jasper.

Plus, learn from Gary and April how to fill your exam schedule this spring into summer. A special guest from SolutionReach joins the show to weigh in.

Direct download: april27.mp3
Category:Optometry -- posted at: 9:03am EDT

Join Gary on Power Hour this week for a surprise guest and big announcement for Power Hour listeners!

Direct download: aprilshowwithgary.mp3
Category:Optometry -- posted at: 5:30pm EDT

Kimberly Friedman, OD, vice president of sales at PRN, discusses the barriers ODs face to helping their patients and adding a potential revenue stream to their practices.
Listen to this episode of the Power Hour to find out more about optometry's role in nutraceuticals, and bring your questions!

Direct download: jan182021.mp3
Category:Optometry -- posted at: 12:04pm EDT

This week, join Gary and industry executives while they discuss winners and losers for 2020, along with predictions for 2021.
What are YOUR winners, losers, and predictions?

Direct download: Jan62021.mp3
Category:Optometry -- posted at: 1:03pm EDT

This week, Gary discusses how to create a budget for 2021 in the face of a crazy 2020 and still looming uncertainty.

Direct download: December162020.mp3
Category:Optometry -- posted at: 10:12am EDT

With a vaccine on the horizon, learn how to prepare for the "new normal" this spring, summer, or whenever it might happen.

Direct download: dec92020.mp3
Category:Optometry -- posted at: 10:22am EDT

COVID-19 cases are rising around the country and around the world.  If another COVID shutdown affects your practice, are you ready?

Direct download: dec22020.mp3
Category:Optometry -- posted at: 3:23pm EDT

What will optometric education look like post COVID? Find out from Howard Purcell from New England College of Optometry, David Heath from SUNY Optometry, and Michael Twa from The University of Houston College of Optometry.

Direct download: November182020.mp3
Category:Optometry -- posted at: 9:14am EDT

COVID fatigue...we are all feeling it.

COVID isn't going away any time soon, so join Gary this week for tips on how to beat the fatigue.

From creating new holiday traditions to spending time outdoors every day, Gary has more suggestions to keep your sanity during this challenging time.

Direct download: 1142020.mp3
Category:Optometry -- posted at: 1:15pm EDT

This week on Power Hour, Gary outlines how to best use manufacturer reps and consultants —with new considerations during COVID.  Join us for this episode of the Power Hour to make sure you're getting the most out of your industry relationships.

Direct download: oct282020.mp3
Category:Optometry -- posted at: 7:15am EDT

It's that time of year...you're staring down the end of 2020.Gary outlines prepping for year-end: what's the same, what's different.  He covers bonuses, holiday parties, flex spending notices, and more.  Tune in so you don't tune out to ending the year on a high note.

Direct download: oct212020.mp3
Category:Optometry -- posted at: 1:17pm EDT

From research to clinical practice: What goes on behind the scenes to allow you to take care of your patients?  Fuensanta Vera-Diaz, OD, PhD, FAAO, and Anita Gulmiri, OD, FAAO, from New England College of Optometry, explain how an idea becomes a study, how study results become clinical treatment, and more!

Direct download: 10142020.mp3
Category:Optometry -- posted at: 1:50pm EDT

2020 has been quite a year on many different levels. As we go into Q4, find out how you can close out the year strong. Gary has the details. Tune in to find out on this episode of the Power Hour.

Direct download: Sept302020.mp3
Category:Optometry -- posted at: 4:14pm EDT

Following up on last week's show about what optometry has learned from COVID, this week we turn our attention to industry.

Weighing in:
• David Friedfeld from ClearVision Optical
• Jim McGrann from Healthy Eyes Advantage
• Dr. Jamie Rosin from Rosin Eyecare
• Tom Burke from ABB Optical Group

Direct download: sep232020.mp3
Category:Optometry -- posted at: 5:19pm EDT

Sure, it hasn't been a great time, but ODs can learn from adversity. Gary outlines key takeaways for optometry from the pandemic. Find out Gary's pandemic lessons on this episode of the Power Hour.

Direct download: 9162020.mp3
Category:Optometry -- posted at: 8:20am EDT

Drs. Jeff and Susan Kegarise grew their Nashville eye care practice to seven times the national average…in less than 10 years. Their strategy? Putting patients first and differentiating the care on the basis of relationships and service.  Find out more about the practice and their book One Patient at at Time on this episode of the Power Hour.

Direct download: 09092020.mp3
Category:Optometry -- posted at: 6:36pm EDT

Learn how to use manufacturer myopia management consumer campaigns to your practice’s benefit. Jerry Warner and Melissa Kiewe from CooperVision discuss the company's latest strategy, and Gary weighs in on how it can help YOUR practice.

Direct download: sept22020.mp3
Category:Optometry -- posted at: 4:22pm EDT

Dr. Joseph Allen is the host of Doctor Eye Health YouTube channel.
This week, find out what inspired him, which is his most-watched topic, how he built his audience, and what advice he offers ODs about using YouTube.

Direct download: 8262020.mp3
Category:Optometry -- posted at: 11:45am EDT

Learn how a refocus on AMD can help improve outcomes and satisfaction for your patients and drive additional medical, optical and nutraceutical revenue for you practice. Guests Greg Jackson Ph.D, Chief Technology Officer, MacuLogix and Victoria Dzurinko OD, MBA, FAAO, Director of Professional Relations, MacuLogix, will discuss AMD updates in science and technology and talk about how you can create a successful AMD program in your practice.

Direct download: Aug192020.mp3
Category:Optometry -- posted at: 6:13pm EDT

In case you haven’t heard, there is a new FTC contact lens rule.Dr. Michael Mayers, director of U.S. advocacy at Johnson & Johnson Vision, joins the show to tell you what has changed and what you need to do about it.

Direct download: Aug122020.mp3
Category:Optometry -- posted at: 10:54am EDT

Drs. Thanh Mai and Valerie Lam discuss what it takes to have a thriving myopia management practice. The doctors talk about the importance of “not dabbling”; creating a strong brand; and ensuring staff culture and commitment, technology, and processes in order to succeed. With the rapidly growing myopia epidemic, now is a great time to add this specialty to your practice.

Direct download: august52020.mp3
Category:Optometry -- posted at: 11:28am EDT

Is another shutdown coming?  The number of COVID-19 infections is rising.  This week, hear more on:

• Deciding if/when to close

• How to communicate to patients

• How to use learnings from the first shutdown to inform your actions now

Find out more on this episode of the Power Hour.

Direct download: July292020.mp3
Category:Optometry -- posted at: 11:56am EDT

Mike Neal from Build My Team joins the show this week to discuss hiring during COVID-19.  Find out what is the same...and what is different.

Direct download: Buildmyteam2.mp3
Category:Optometry -- posted at: 10:25am EDT

Tonight, find out more about the challenges and opportunities unique to young ODs. Drs. Justin Bazan, Will To, Kirk Kaupke, and John Nguyen dive into more!

Direct download: July152020.mp3
Category:Optometry -- posted at: 6:09am EDT

ECP practices throughout the country are faced with increasing pressure to differentiate their business while delivering quality care.

As new technologies and services emerge, innovative ECPs are leveraging both to enhance their patients' experience, deliver valuable services, and increase their revenues.

Listen to this episode to hear from Pierre Bertrand, Neurolens; Dr. Michael Pier, Cognivue; John Walborn, Sanitas Advisors; and Matt Oerding, Treehouse Eyes.

Direct download: July82020.mp3
Category:Optometry -- posted at: 4:03pm EDT

Find out more about Global Myopia Awareness Coalition, their Game On campaign, and how ODs can capitalize on new research data and get involved.  Matt Oerding, Dr. Millicent Knight, and Dr. Juan Carlos Aragón share exciting updates. 

 

Direct download: june24show.mp3
Category:Optometry -- posted at: 8:25pm EDT

Find out what's on the horizon for myopia management and how ODs can choose the best options for their patients and practices.
CooperVision President, Dan McBride, weighs in on the state of myopia management in the U.S.

Direct download: june172020.mp3
Category:Optometry -- posted at: 8:51am EDT

Tune in to this episode of The Power Hour and hear our best advice, tips and techniques to ensure that you can sustain your practice’s viability for what experts agree, will be a long and bumpy road ahead. If you’re busy now, that might just be because of pent up demand. If it is, what will happen in a few months? If you’re not busy now, what can you do about it? What if there is a second COVID wave?

As important as it was to successfully and safely reopen your practice, your path to sustained prosperity has only just begun. On the next episode of the Power Hour, learn the essential steps necessary to be able to maintain your practice’s livelihood in the weeks, months and years to come.

Direct download: June10.mp3
Category:Optometry -- posted at: 3:50pm EDT

COVID-19 has rewritten the rules on practice valuations and growth. Is now the perfect time to think about expanding or consolidating your practice—or is it the worst time?

Jamie Rosin helps to run Rosin Eyecare, a 31-location group in Chicago. He weighs in on what to look for in both situations and offers advice to ODs considering making a change.

 

Direct download: June32020.mp3
Category:Optometry -- posted at: 1:02pm EDT

Reopeneyecare,  a new digital platform designed to help eyecare providers navigate the implications of the COVID-19 pandemic on their businesses, launched about a week ago and the response to the site has been overwhelmingly positive. The website features content specially curated by a taskforce of vision community leaders and is sponsored by The Vision Council. The site is intended to serve as a comprehensive, relevant and up-to-date resource to help eyecare providers navigate the complex journey from shutdown back to ‘new normal’ business conditions - and beyond - with practical insights and a collection of best practices, protocols, tools and tips for reopening a practice and maintaining its health until conditions improve.

On this episode of the Power Hour, task force members discuss how you can get maximum benefit from each of the main areas of the site.

Now more than ever, it is important to come together as a community. Click here to watch an introductory video about the site, spend some time on it, then tune in to voice your opinions and suggestions to make this incredible resource even better.

 

Direct download: may272020.mp3
Category:Optometry -- posted at: 9:43am EDT

Dr. Lyndon Jones from the Centre for Ocular Research and Education (CORE) at the University of Waterloo weighs in on contact wear amid COVID-19.
From a peer-reviewed paper to what patients what to know to resources for ODs, Dr. Jones has you covered.

Direct download: 5_20_20.mp3
Category:Optometry -- posted at: 8:19am EDT

Crisis counselor Lori Bran—and wife of Power Practice consultant Dr. Eric Bran—discusses coping mechanisms, battling fatigue and impatience, and addressing anxiety.
Put your mental health on the front burner by joining us!

 

Direct download: Lori_Bran.mp3
Category:Optometry -- posted at: 12:47pm EDT

A panel of experts discusses topics such as how to bring back staff and communicate to patients, how to address patient needs for convenience and safety, and more. Dr. David Holler, Dr. Robert Davis, and Erika Jurrens from ABB Optical Group weigh in.

Direct download: may62020.mp3
Category:Optometry -- posted at: 3:26pm EDT

What are you doing now to retain and engage your patients? Even while your practice is closed, others are going after your patients.
This week, a panel of experts offers best practices for retaining patients during a crisis.
Find out key steps to take for survival.

Direct download: april202020_2.mp3
Category:Optometry -- posted at: 11:19am EDT

It seems that most practices did not get financial relief from the SBA. What happens now? Is it, “Game over?” Or, can you still re-open with a rapidly dwindling bank balance?Tune in to Power Hour with Power Practice consultant, Bethany Fishbein, OD, to discuss how to set up your “Practice 2.0 Business Plan.”If you’re like many of the thousands of ODs out there, this is an episode you literally cannot afford to miss.

Direct download: Bethany_Fishbein.mp3
Category:Optometry -- posted at: 8:41am EDT

Patient communication and online selling strategies with Brianna Rhue, OD, FAAO; and Tom Burke, ABB Optical CEO.

  • What are you doing now to continue with patient engagement?
  • What are the most important tasks for you to retain your patients?
  • Are you setting goals for your staff for patient outreach?
  • How are you balancing patient communication and convenience?
Direct download: ABB_and_Dr.mp3
Category:Optometry -- posted at: 9:09am EDT

The COVID-19 crisis has doctors in a frenzy trying to keep their practice’s viable while preparing to re-open at the same time.  The information overload nonstop and daunting and putting an execution plan in place seems like a Herculean task.  Listen to the next episode where we’ll share strategies to get a realistic re-opening plan in place that any practice can use.

Direct download: 04_08_2020.mp3
Category:Optometry -- posted at: 9:11am EDT

On our last two episodes, we heard thought provoking comments and strategies from leading industry experts.  In that spirit of collaboration, we will continue the dialogue and let our listeners, the doctors who will need to reopen - and do it right, quickly and profitably - help each other.  Our Power Hour staff is asking listeners to call in and share their best ideas and techniques for things their doing right now, as well as what their plans are for after they open.  Be ready to take notes as we continue the effort to minimize the effect COVID-19 will have on your practice.  #Save2020Eyecare

Direct download: 412020.mp3
Category:Optometry -- posted at: 4:10pm EDT

#Save2020Eyecare - Night #2  

A special Town Hall: How the eyecare industry is uniting to power through the impact of COVID-19 On Wednesday March 25th and Thursday March 26th at 9 PM, seventeen of the biggest industry players in optometry will come together in solidarity of eyecare practitioners. Through a huge and speedy collaborative industry initiative, seventeen of the biggest companies in eyecare have agreed to discuss how they can help your practice get through the crisis by working together. This isn’t about special pricing promotions or deals they may have available. Far from it. These companies know it will take more than that and have been tasked to share how their big business acumen can apply to your practice. Think of it as pooling the resources of the best business minds in eyecare going to work for your practice. Panelists will include presidents and CEO’s from ABB, Alcon, Bausch +Lomb, ClearVision, CooperVision, DeRigo Rem , Essilor, EyeMed, HEA, Johnson and Johnson, Luxottica, NECO, Sanitas Advisors, Visioneering Technologies, VisionOne, VSP, and Walman.

Direct download: 3262020.mp3
Category:Optometry -- posted at: 2:07pm EDT

#Save2020EyeCare - Night #1

A special Town Hall: How the eyecare industry is uniting to power through the impact of COVID-19 On Wednesday March 25th and Thursday March 26th at 9 PM, seventeen of the biggest industry players in optometry will come together in solidarity of eyecare practitioners. Through a huge and speedy collaborative industry initiative, seventeen of the biggest companies in eyecare have agreed to discuss how they can help your practice get through the crisis by working together. This isn’t about special pricing promotions or deals they may have available. Far from it. These companies know it will take more than that and have been tasked to share how their big business acumen can apply to your practice. Think of it as pooling the resources of the best business minds in eyecare going to work for your practice. Panelists will include presidents and CEO’s from ABB, Alcon, Bausch +Lomb, ClearVision, CooperVision, DeRigo Rem , Essilor, EyeMed, HEA, Johnson and Johnson, Luxottica, NECO, Sanitas Advisors, Visioneering Technologies, VisionOne, VSP, and Walman.

Direct download: 3252020night1.mp3
Category:Optometry -- posted at: 11:08am EDT

Telehealth may be one tool to help your practice and patients get through the COVID-19 pandemic—and it will help the business side of the practice as well.

Paul Karpecki, OD, joins the show to discuss the current state of telehealth solutions, best practices to use the technology, explaining it to patients and staff, and how to bill for it.

Direct download: Karpecki.mp3
Category:Optometry -- posted at: 6:26am EDT

Private equity is a big topic in optometry today.  Dr. Richard Edlow, the Eyeconomist, joins the show this week to dive deep into the topic.  Join us....you know you have questions!

Direct download: Private_Equity_Show.mp3
Category:Optometry -- posted at: 3:13pm EDT

Paul Levine, president and membership committee chair of the American Academy of Orthokeratology and Myopia Control joins the show this week to talk myopia control with Gary.

Direct download: Feb262020.mp3
Category:Optometry -- posted at: 5:11pm EDT

Gary shares the 6 best business decisions he ever made in private practice, The Power Practice, Treehouse Eyes, and his music career.

Direct download: Feb122020.mp3
Category:Optometry -- posted at: 6:38am EDT

Gary shares the five obvious opportunities to build your practice—that no one focuses on. They are staring you in the face every day, but few ODs see them.

Direct download: 252020.mp3
Category:Optometry -- posted at: 2:18pm EDT

Back in early November, New England College of Optometry hosted the NECO Industry Collaborative (NIC), spearheaded by Dr. Howard Purcell.

This week, Gary catches up with Dr. Purcell about What, Why, and What's Next after industry professionals explored how to prepare today's optometrist for tomorrow's optometry.

Direct download: january292020.mp3
Category:Optometry -- posted at: 8:51am EDT

Dr. Blake Hughes talks with Gary about entrepreneurship in optometry. He started his own surfacing lab and will share how that came about and other opportunities in optometry.

Direct download: 1152020.mp3
Category:Optometry -- posted at: 2:15pm EDT

Would you consider no longer selling soft contact lenses at your practice?  One practice did, and we find out why and how it worked out.  Nick Despotidis, OD, joins Gary to share his thought process behind contact lens disruption and its effects on his practice.

Direct download: 182020.mp3
Category:Optometry -- posted at: 1:08pm EDT

C. Randall Harrell, MD, is founder, chairman, and CEO of Regenerative Processing Plant, the manufacturer of Regener-Eyes, a first-in-class biologic eye drop to treat dry eye.  Dr. Harrell joins Gary to discuss how biologics are used in dry eye and why ODs should get involved with them. Listen to this episode to learn more about a new treatment option to help your dry eye patients.

Direct download: 12182019.mp3
Category:Optometry -- posted at: 3:56pm EDT

You can't build it, then forget it. Websites require content updates and maintenance. This week, Gary examines 9 ways to help your practice website look more professional. On this episode, find out how to add website tweaks to your holiday break to-do list.

Direct download: 12112019.mp3
Category:Optometry -- posted at: 12:06pm EDT

Is it time to rebrand your practice? How do you know if it is? This week, Gary outlines 4 ways to know when it's time.

Direct download: 1242019.mp3
Category:Optometry -- posted at: 9:22am EDT

If a restaurant consistently delivers food and customer experience the same way every time, why is it so hard for staff to consistently answer the phones?

Don Fox, CEO of Firehouse Subs, grew from 65 restaurants to over 1180 since becoming CEO in 2009—and franchises value consistency.

Find out how to apply this advice to your practice on this episode of the Power Hour.

Direct download: Firehouse_Subs.mp3
Category:Optometry -- posted at: 6:59am EDT

Get into the holiday spirit!

It's the time of year for staff wanting time off around the holidays, considering an office holiday party, and deciding on bonus distribution.

We discuss it all this week!

Direct download: 4CH003I.mp3
Category:Optometry -- posted at: 12:33pm EDT

Gary outlines 9 practice management habits you have to break—things you’re doing that you think are OK but really aren’t.

Here's a hint: One is spending too much time with patients. Tune into to hear the rest!

Direct download: 9habits.mp3
Category:Optometry -- posted at: 11:12am EDT

Make a big end of year push!

It's that time again....year end is staring us in the face.

It's time to make the BIG PUSH to make the numbers for 2019.

Direct download: 103019.mp3
Category:Optometry -- posted at: 2:09pm EDT

Student advocacy leads to running for Congress. Meet Bimal Patel, OD, and learn how he will offer his constituents a new lens and a new vision in 2020.

Direct download: OD_Running_for_Congress.mp3
Category:Optometry -- posted at: 5:48pm EDT

Art Epstein, OD, FAAO, joins Power Hour once again for a wide-ranging, no-holds barred conversation on:

  • Hubble
  • Private equity
  • Online refraction
  • Too many meeting/schools/students
  • Cost of technology
  • Healthcare politics
  • VSP’s end game
  • Refractive optometry’s future

Be sure to join us because chances are we will talk about more!

Direct download: Epstein.mp3
Category:Optometry -- posted at: 2:48pm EDT

It might seem elementary, but being able to communicate effectively to your patients may be the most important factor in building a practice. Communication skills can have a major influence on the success of a practice. 

 

Direct download: repeatcommunication.mp3
Category:Optometry -- posted at: 10:00am EDT

Ripped from the headlines! David Friedfeld from ClearVision Optical discusses how tariffs are affecting optometry. Will your practice feel it? What can you do? Tune in to find out!

Direct download: clearvision_show.mp3
Category:Optometry -- posted at: 10:49am EDT

Gary digs into the details about bringing on an associate. You need to think about it BEFORE you're ready!

Direct download: copy942019.mp3
Category:Optometry -- posted at: 8:20am EDT

6 things you’re doing you should stop right away – and the last one is likely to shock you!  Tune in to find out more.

Direct download: 8282019.mp3
Category:Optometry -- posted at: 1:05pm EDT

Dr. Richard Shuldiner is the Founder and President of The International Academy of Low Vision Specialists. The IALVS consists of 39 low vision optometrists throughout the USA and Canada personally trained by Dr. Shuldiner. Dr. Shuldiner is Clinical Director of Low Vision Optometry of Southern California and has seen over 10,000 low vision patients in his 45-year career. His impressive patient list includes the late actress Jane Russell, automaker Carroll Shelby, as well as Margie Durante and Frances Cagney. He received his OD degree in 1970 from Pennsylvania College of Optometry and has been recognized as a Low Vision Diplomate by the American Academy of Optometry since 1988.

Direct download: Updated_8212019.mp3
Category:Optometry -- posted at: 11:32am EDT

After staff salaries, the optical may be one of the most expensive parts of your practice. Many ODs are looking for ways to maximize their ROI, especially with frames.This week, Gary outlines the best frame board strategies you're likely not using.

Direct download: 081419.mp3
Category:Optometry -- posted at: 5:28pm EDT

Listen to the replay of this widely listened to episode from August 15, 2018.

It’s that time of year again…back to school.

If you haven’t already ramped up your marketing, this week’s show will offer tips on making eye exams part of the back-to-school routine. Don’t forget contact lenses, sports goggles, and more!

Kick-start the back-to-school season with the Power Hour!

Direct download: Replay_BTS.mp3
Category:Optometry -- posted at: 6:17am EDT

The person who answers the phone at your practice is more important than you think. The voice on the other end of the line is a patient's first introduction to your practice.  Don't you want to make that first impression a good one?

Direct download: 7312019.mp3
Category:Optometry -- posted at: 4:47pm EDT

Gary and his consultants have talked with many private-practice ODs and visited many practices. Although all are different, there are trends in the challenges these doctors face.

Tune in to Power Hour this week to learn the Top 5 challenges Gary and his consultants have seen. Chances are YOUR practice is experiencing them, too.

Direct download: 072419.mp3
Category:Optometry -- posted at: 8:13am EDT

Jim Thomas, editor of Optometric Management, joins Gary this week to discuss his favorite articles, topics, and trends.Did you know that Jim is also a stand-up comedian? He shares how to use humor in the office and in life.

Direct download: 7172019.mp3
Category:Optometry -- posted at: 4:56am EDT

Dr. Gary Gerber and Dr. Dwight Akerman discuss Myopia Management.

Topics to be discussed will include:
• Axial length – is it really necessary? Why not watch for changes in Rx?
• Is myopia management a specialty service or part of “core” optometry?
• What’s so bad about being a low myope? What about the optical advantages?
People will be calling in on both sides of these and other questions so make sure to listen in or call in with your own thoughts!

Direct download: 7102019.mp3
Category:Optometry -- posted at: 1:07pm EDT

This week, Gary discusses taking advantage of failing and why ODs shouldn’t be afraid to fail.
Fostering a culture of creativity means that sometimes plan will fall apart and things don’t work out.

Direct download: 6262019.mp3
Category:Optometry -- posted at: 5:55am EDT

Patient testimonials can work for your practice…but only if you use them to your advantage.
Gary gives you the scoop on how to get better patient testimonials and what to do with them.

Direct download: 6122019.mp3
Category:Optometry -- posted at: 1:47pm EDT

Scleral expert, Dr. Elise Kramer, shares her tips on how to bring this specialty into your practice.

Direct download: 652019.mp3
Category:Optometry -- posted at: 3:58pm EDT

In what may be the shortest Power Hour episode ever, in only about 5 minutes Gary will discuss a 5-minute technique that will have a profound and lasting impact on your practice.

Many practices have reported this simple 5-minute technique is one of the best things they’ve ever done in their practices!

Direct download: 5292019.mp3
Category:Optometry -- posted at: 5:23am EDT

Looking to kick your marketing into high gear? Learn what DOESN'T work. Find out the top marketing blunders seen in most practices. This week on Power Hour, Gary outlines the most common marketing tactics that don’t work.

Direct download: 5222019.mp3
Category:Optometry -- posted at: 8:53am EDT

Both options have pros and cons. This week, Gary outlines the pluses and minuses of buying a practice and opening cold.

Direct download: 5082019.mp3
Category:Optometry -- posted at: 9:04pm EDT

Find out how fear of failure and resistance to change can take a toll your practice. This week, Gary talks about the top 7 "should haves" and how they can lead to regret.

Direct download: may12019.mp3
Category:Optometry -- posted at: 6:46pm EDT

Guest Stephen Hamilton from Walman Instruments in a previously recorded episode gets you up to speed on:
• New vs. used
• Extended warranties: good or bad idea?
• Workflow considerations
• ADA compliance
• Effect of recent company mergers
• Best time to buy

Direct download: Walman.mp3
Category:Optometry -- posted at: 11:15am EDT

Asking staff answer the phone with a script is a mistake. No matter how skilled, they will sound like they’re reading from a document instead of delivering personal information.

Instead, staff who take phone calls should know the practice intimately enough to respond to any calls.

Find out how to train your staff to answer the phone like a human, not a robot.

Direct download: Scripts.mp3
Category:Optometry -- posted at: 3:49pm EDT

It might seem elementary, but being able to communicate effectively to your patients may be the most important factor in building a practice. Communication skills can have a major influence on the success of a practice.

Direct download: patient_communication.mp3
Category:Optometry -- posted at: 5:07am EDT

What 3-minute free technique can increase eyeglass sales by 32% and contact lens patients by 20%?

A contact lens trial!

Find out how and why this works on this week's show.

Direct download: 32719.mp3
Category:Optometry -- posted at: 9:35pm EDT

You bought a practice. Now what?

Tune into this week's Power Hour to find out what changes to make (and not make) and how to transition doctors.

Direct download: 3132019_Radio.mp3
Category:Optometry -- posted at: 11:31pm EDT

Considering buying a practice?
Tune in to this week's Power Hour to know how to avoid buying the wrong practice.
Do you know what in the negotiations process should immediately raise a red flag? Get the insight you need to avoid making a mistake.

Direct download: 362019.mp3
Category:Optometry -- posted at: 6:57am EDT

If you have considered implementing discounts or incentives for your patients, think twice.
They usually aren't successful due to the impact they have on the bottom line and the question of whether a professional service benefits from such incentives in the first place.

Direct download: 2272019.mp3
Category:Optometry -- posted at: 8:35am EDT

Looking to attract a different kind of patient? Wanting to expand into boutique-or budget-services? Or even need to change patients' perception of your practice? Listen to this week's show to learn 8 ways to change your patient base.

Direct download: 21319.mp3
Category:Optometry -- posted at: 7:38am EDT

Having a hard time saying no to employees? Should you maintain a proper distance or be ‘one of the guys?’ Effective management skills often impacts on the bottom line.
Find out how to be a better boss on this episode of the Power Hour.

Direct download: FEB62019.mp3
Category:Optometry -- posted at: 11:05am EDT