Power Hour Optometry's Only Live Radio Show (Optometry)

ECP practices throughout the country are faced with increasing pressure to differentiate their business while delivering quality care.

As new technologies and services emerge, innovative ECPs are leveraging both to enhance their patients' experience, deliver valuable services, and increase their revenues.

Listen to this episode to hear from Pierre Bertrand, Neurolens; Dr. Michael Pier, Cognivue; John Walborn, Sanitas Advisors; and Matt Oerding, Treehouse Eyes.

Direct download: July82020.mp3
Category:Optometry -- posted at: 4:03pm EDT

Find out more about Global Myopia Awareness Coalition, their Game On campaign, and how ODs can capitalize on new research data and get involved.  Matt Oerding, Dr. Millicent Knight, and Dr. Juan Carlos Aragón share exciting updates. 

 

Direct download: june24show.mp3
Category:Optometry -- posted at: 8:25pm EDT

Find out what's on the horizon for myopia management and how ODs can choose the best options for their patients and practices.
CooperVision President, Dan McBride, weighs in on the state of myopia management in the U.S.

Direct download: june172020.mp3
Category:Optometry -- posted at: 8:51am EDT

Tune in to this episode of The Power Hour and hear our best advice, tips and techniques to ensure that you can sustain your practice’s viability for what experts agree, will be a long and bumpy road ahead. If you’re busy now, that might just be because of pent up demand. If it is, what will happen in a few months? If you’re not busy now, what can you do about it? What if there is a second COVID wave?

As important as it was to successfully and safely reopen your practice, your path to sustained prosperity has only just begun. On the next episode of the Power Hour, learn the essential steps necessary to be able to maintain your practice’s livelihood in the weeks, months and years to come.

Direct download: June10.mp3
Category:Optometry -- posted at: 3:50pm EDT

COVID-19 has rewritten the rules on practice valuations and growth. Is now the perfect time to think about expanding or consolidating your practice—or is it the worst time?

Jamie Rosin helps to run Rosin Eyecare, a 31-location group in Chicago. He weighs in on what to look for in both situations and offers advice to ODs considering making a change.

 

Direct download: June32020.mp3
Category:Optometry -- posted at: 1:02pm EDT

Reopeneyecare,  a new digital platform designed to help eyecare providers navigate the implications of the COVID-19 pandemic on their businesses, launched about a week ago and the response to the site has been overwhelmingly positive. The website features content specially curated by a taskforce of vision community leaders and is sponsored by The Vision Council. The site is intended to serve as a comprehensive, relevant and up-to-date resource to help eyecare providers navigate the complex journey from shutdown back to ‘new normal’ business conditions - and beyond - with practical insights and a collection of best practices, protocols, tools and tips for reopening a practice and maintaining its health until conditions improve.

On this episode of the Power Hour, task force members discuss how you can get maximum benefit from each of the main areas of the site.

Now more than ever, it is important to come together as a community. Click here to watch an introductory video about the site, spend some time on it, then tune in to voice your opinions and suggestions to make this incredible resource even better.

 

Direct download: may272020.mp3
Category:Optometry -- posted at: 9:43am EDT

Dr. Lyndon Jones from the Centre for Ocular Research and Education (CORE) at the University of Waterloo weighs in on contact wear amid COVID-19.
From a peer-reviewed paper to what patients what to know to resources for ODs, Dr. Jones has you covered.

Direct download: 5_20_20.mp3
Category:Optometry -- posted at: 8:19am EDT

Crisis counselor Lori Bran—and wife of Power Practice consultant Dr. Eric Bran—discusses coping mechanisms, battling fatigue and impatience, and addressing anxiety.
Put your mental health on the front burner by joining us!

 

Direct download: Lori_Bran.mp3
Category:Optometry -- posted at: 12:47pm EDT

A panel of experts discusses topics such as how to bring back staff and communicate to patients, how to address patient needs for convenience and safety, and more. Dr. David Holler, Dr. Robert Davis, and Erika Jurrens from ABB Optical Group weigh in.

Direct download: may62020.mp3
Category:Optometry -- posted at: 3:26pm EDT

What are you doing now to retain and engage your patients? Even while your practice is closed, others are going after your patients.
This week, a panel of experts offers best practices for retaining patients during a crisis.
Find out key steps to take for survival.

Direct download: april202020_2.mp3
Category:Optometry -- posted at: 11:19am EDT

It seems that most practices did not get financial relief from the SBA. What happens now? Is it, “Game over?” Or, can you still re-open with a rapidly dwindling bank balance?Tune in to Power Hour with Power Practice consultant, Bethany Fishbein, OD, to discuss how to set up your “Practice 2.0 Business Plan.”If you’re like many of the thousands of ODs out there, this is an episode you literally cannot afford to miss.

Direct download: Bethany_Fishbein.mp3
Category:Optometry -- posted at: 8:41am EDT

Patient communication and online selling strategies with Brianna Rhue, OD, FAAO; and Tom Burke, ABB Optical CEO.

  • What are you doing now to continue with patient engagement?
  • What are the most important tasks for you to retain your patients?
  • Are you setting goals for your staff for patient outreach?
  • How are you balancing patient communication and convenience?
Direct download: ABB_and_Dr.mp3
Category:Optometry -- posted at: 9:09am EDT

The COVID-19 crisis has doctors in a frenzy trying to keep their practice’s viable while preparing to re-open at the same time.  The information overload nonstop and daunting and putting an execution plan in place seems like a Herculean task.  Listen to the next episode where we’ll share strategies to get a realistic re-opening plan in place that any practice can use.

Direct download: 04_08_2020.mp3
Category:Optometry -- posted at: 9:11am EDT

On our last two episodes, we heard thought provoking comments and strategies from leading industry experts.  In that spirit of collaboration, we will continue the dialogue and let our listeners, the doctors who will need to reopen - and do it right, quickly and profitably - help each other.  Our Power Hour staff is asking listeners to call in and share their best ideas and techniques for things their doing right now, as well as what their plans are for after they open.  Be ready to take notes as we continue the effort to minimize the effect COVID-19 will have on your practice.  #Save2020Eyecare

Direct download: 412020.mp3
Category:Optometry -- posted at: 4:10pm EDT

#Save2020Eyecare - Night #2  

A special Town Hall: How the eyecare industry is uniting to power through the impact of COVID-19 On Wednesday March 25th and Thursday March 26th at 9 PM, seventeen of the biggest industry players in optometry will come together in solidarity of eyecare practitioners. Through a huge and speedy collaborative industry initiative, seventeen of the biggest companies in eyecare have agreed to discuss how they can help your practice get through the crisis by working together. This isn’t about special pricing promotions or deals they may have available. Far from it. These companies know it will take more than that and have been tasked to share how their big business acumen can apply to your practice. Think of it as pooling the resources of the best business minds in eyecare going to work for your practice. Panelists will include presidents and CEO’s from ABB, Alcon, Bausch +Lomb, ClearVision, CooperVision, DeRigo Rem , Essilor, EyeMed, HEA, Johnson and Johnson, Luxottica, NECO, Sanitas Advisors, Visioneering Technologies, VisionOne, VSP, and Walman.

Direct download: 3262020.mp3
Category:Optometry -- posted at: 2:07pm EDT

#Save2020EyeCare - Night #1

A special Town Hall: How the eyecare industry is uniting to power through the impact of COVID-19 On Wednesday March 25th and Thursday March 26th at 9 PM, seventeen of the biggest industry players in optometry will come together in solidarity of eyecare practitioners. Through a huge and speedy collaborative industry initiative, seventeen of the biggest companies in eyecare have agreed to discuss how they can help your practice get through the crisis by working together. This isn’t about special pricing promotions or deals they may have available. Far from it. These companies know it will take more than that and have been tasked to share how their big business acumen can apply to your practice. Think of it as pooling the resources of the best business minds in eyecare going to work for your practice. Panelists will include presidents and CEO’s from ABB, Alcon, Bausch +Lomb, ClearVision, CooperVision, DeRigo Rem , Essilor, EyeMed, HEA, Johnson and Johnson, Luxottica, NECO, Sanitas Advisors, Visioneering Technologies, VisionOne, VSP, and Walman.

Direct download: 3252020night1.mp3
Category:Optometry -- posted at: 11:08am EDT

Telehealth may be one tool to help your practice and patients get through the COVID-19 pandemic—and it will help the business side of the practice as well.

Paul Karpecki, OD, joins the show to discuss the current state of telehealth solutions, best practices to use the technology, explaining it to patients and staff, and how to bill for it.

Direct download: Karpecki.mp3
Category:Optometry -- posted at: 6:26am EDT

Private equity is a big topic in optometry today.  Dr. Richard Edlow, the Eyeconomist, joins the show this week to dive deep into the topic.  Join us....you know you have questions!

Direct download: Private_Equity_Show.mp3
Category:Optometry -- posted at: 3:13pm EDT

Paul Levine, president and membership committee chair of the American Academy of Orthokeratology and Myopia Control joins the show this week to talk myopia control with Gary.

Direct download: Feb262020.mp3
Category:Optometry -- posted at: 5:11pm EDT

Gary shares the 6 best business decisions he ever made in private practice, The Power Practice, Treehouse Eyes, and his music career.

Direct download: Feb122020.mp3
Category:Optometry -- posted at: 6:38am EDT

Gary shares the five obvious opportunities to build your practice—that no one focuses on. They are staring you in the face every day, but few ODs see them.

Direct download: 252020.mp3
Category:Optometry -- posted at: 2:18pm EDT

Back in early November, New England College of Optometry hosted the NECO Industry Collaborative (NIC), spearheaded by Dr. Howard Purcell.

This week, Gary catches up with Dr. Purcell about What, Why, and What's Next after industry professionals explored how to prepare today's optometrist for tomorrow's optometry.

Direct download: january292020.mp3
Category:Optometry -- posted at: 8:51am EDT

Dr. Blake Hughes talks with Gary about entrepreneurship in optometry. He started his own surfacing lab and will share how that came about and other opportunities in optometry.

Direct download: 1152020.mp3
Category:Optometry -- posted at: 2:15pm EDT

Would you consider no longer selling soft contact lenses at your practice?  One practice did, and we find out why and how it worked out.  Nick Despotidis, OD, joins Gary to share his thought process behind contact lens disruption and its effects on his practice.

Direct download: 182020.mp3
Category:Optometry -- posted at: 1:08pm EDT

C. Randall Harrell, MD, is founder, chairman, and CEO of Regenerative Processing Plant, the manufacturer of Regener-Eyes, a first-in-class biologic eye drop to treat dry eye.  Dr. Harrell joins Gary to discuss how biologics are used in dry eye and why ODs should get involved with them. Listen to this episode to learn more about a new treatment option to help your dry eye patients.

Direct download: 12182019.mp3
Category:Optometry -- posted at: 3:56pm EDT

You can't build it, then forget it. Websites require content updates and maintenance. This week, Gary examines 9 ways to help your practice website look more professional. On this episode, find out how to add website tweaks to your holiday break to-do list.

Direct download: 12112019.mp3
Category:Optometry -- posted at: 12:06pm EDT

Is it time to rebrand your practice? How do you know if it is? This week, Gary outlines 4 ways to know when it's time.

Direct download: 1242019.mp3
Category:Optometry -- posted at: 9:22am EDT

If a restaurant consistently delivers food and customer experience the same way every time, why is it so hard for staff to consistently answer the phones?

Don Fox, CEO of Firehouse Subs, grew from 65 restaurants to over 1180 since becoming CEO in 2009—and franchises value consistency.

Find out how to apply this advice to your practice on this episode of the Power Hour.

Direct download: Firehouse_Subs.mp3
Category:Optometry -- posted at: 6:59am EDT

Get into the holiday spirit!

It's the time of year for staff wanting time off around the holidays, considering an office holiday party, and deciding on bonus distribution.

We discuss it all this week!

Direct download: 4CH003I.mp3
Category:Optometry -- posted at: 12:33pm EDT

Gary outlines 9 practice management habits you have to break—things you’re doing that you think are OK but really aren’t.

Here's a hint: One is spending too much time with patients. Tune into to hear the rest!

Direct download: 9habits.mp3
Category:Optometry -- posted at: 11:12am EDT

Make a big end of year push!

It's that time again....year end is staring us in the face.

It's time to make the BIG PUSH to make the numbers for 2019.

Direct download: 103019.mp3
Category:Optometry -- posted at: 2:09pm EDT

Student advocacy leads to running for Congress. Meet Bimal Patel, OD, and learn how he will offer his constituents a new lens and a new vision in 2020.

Direct download: OD_Running_for_Congress.mp3
Category:Optometry -- posted at: 5:48pm EDT

Art Epstein, OD, FAAO, joins Power Hour once again for a wide-ranging, no-holds barred conversation on:

  • Hubble
  • Private equity
  • Online refraction
  • Too many meeting/schools/students
  • Cost of technology
  • Healthcare politics
  • VSP’s end game
  • Refractive optometry’s future

Be sure to join us because chances are we will talk about more!

Direct download: Epstein.mp3
Category:Optometry -- posted at: 2:48pm EDT

It might seem elementary, but being able to communicate effectively to your patients may be the most important factor in building a practice. Communication skills can have a major influence on the success of a practice. 

 

Direct download: repeatcommunication.mp3
Category:Optometry -- posted at: 10:00am EDT

Ripped from the headlines! David Friedfeld from ClearVision Optical discusses how tariffs are affecting optometry. Will your practice feel it? What can you do? Tune in to find out!

Direct download: clearvision_show.mp3
Category:Optometry -- posted at: 10:49am EDT

Gary digs into the details about bringing on an associate. You need to think about it BEFORE you're ready!

Direct download: copy942019.mp3
Category:Optometry -- posted at: 8:20am EDT

6 things you’re doing you should stop right away – and the last one is likely to shock you!  Tune in to find out more.

Direct download: 8282019.mp3
Category:Optometry -- posted at: 1:05pm EDT

Dr. Richard Shuldiner is the Founder and President of The International Academy of Low Vision Specialists. The IALVS consists of 39 low vision optometrists throughout the USA and Canada personally trained by Dr. Shuldiner. Dr. Shuldiner is Clinical Director of Low Vision Optometry of Southern California and has seen over 10,000 low vision patients in his 45-year career. His impressive patient list includes the late actress Jane Russell, automaker Carroll Shelby, as well as Margie Durante and Frances Cagney. He received his OD degree in 1970 from Pennsylvania College of Optometry and has been recognized as a Low Vision Diplomate by the American Academy of Optometry since 1988.

Direct download: Updated_8212019.mp3
Category:Optometry -- posted at: 11:32am EDT

After staff salaries, the optical may be one of the most expensive parts of your practice. Many ODs are looking for ways to maximize their ROI, especially with frames.This week, Gary outlines the best frame board strategies you're likely not using.

Direct download: 081419.mp3
Category:Optometry -- posted at: 5:28pm EDT

Listen to the replay of this widely listened to episode from August 15, 2018.

It’s that time of year again…back to school.

If you haven’t already ramped up your marketing, this week’s show will offer tips on making eye exams part of the back-to-school routine. Don’t forget contact lenses, sports goggles, and more!

Kick-start the back-to-school season with the Power Hour!

Direct download: Replay_BTS.mp3
Category:Optometry -- posted at: 6:17am EDT

The person who answers the phone at your practice is more important than you think. The voice on the other end of the line is a patient's first introduction to your practice.  Don't you want to make that first impression a good one?

Direct download: 7312019.mp3
Category:Optometry -- posted at: 4:47pm EDT

Gary and his consultants have talked with many private-practice ODs and visited many practices. Although all are different, there are trends in the challenges these doctors face.

Tune in to Power Hour this week to learn the Top 5 challenges Gary and his consultants have seen. Chances are YOUR practice is experiencing them, too.

Direct download: 072419.mp3
Category:Optometry -- posted at: 8:13am EDT

Jim Thomas, editor of Optometric Management, joins Gary this week to discuss his favorite articles, topics, and trends.Did you know that Jim is also a stand-up comedian? He shares how to use humor in the office and in life.

Direct download: 7172019.mp3
Category:Optometry -- posted at: 4:56am EDT

Dr. Gary Gerber and Dr. Dwight Akerman discuss Myopia Management.

Topics to be discussed will include:
• Axial length – is it really necessary? Why not watch for changes in Rx?
• Is myopia management a specialty service or part of “core” optometry?
• What’s so bad about being a low myope? What about the optical advantages?
People will be calling in on both sides of these and other questions so make sure to listen in or call in with your own thoughts!

Direct download: 7102019.mp3
Category:Optometry -- posted at: 1:07pm EDT

This week, Gary discusses taking advantage of failing and why ODs shouldn’t be afraid to fail.
Fostering a culture of creativity means that sometimes plan will fall apart and things don’t work out.

Direct download: 6262019.mp3
Category:Optometry -- posted at: 5:55am EDT

Patient testimonials can work for your practice…but only if you use them to your advantage.
Gary gives you the scoop on how to get better patient testimonials and what to do with them.

Direct download: 6122019.mp3
Category:Optometry -- posted at: 1:47pm EDT

Scleral expert, Dr. Elise Kramer, shares her tips on how to bring this specialty into your practice.

Direct download: 652019.mp3
Category:Optometry -- posted at: 3:58pm EDT

In what may be the shortest Power Hour episode ever, in only about 5 minutes Gary will discuss a 5-minute technique that will have a profound and lasting impact on your practice.

Many practices have reported this simple 5-minute technique is one of the best things they’ve ever done in their practices!

Direct download: 5292019.mp3
Category:Optometry -- posted at: 5:23am EDT

Looking to kick your marketing into high gear? Learn what DOESN'T work. Find out the top marketing blunders seen in most practices. This week on Power Hour, Gary outlines the most common marketing tactics that don’t work.

Direct download: 5222019.mp3
Category:Optometry -- posted at: 8:53am EDT

Both options have pros and cons. This week, Gary outlines the pluses and minuses of buying a practice and opening cold.

Direct download: 5082019.mp3
Category:Optometry -- posted at: 9:04pm EDT

Find out how fear of failure and resistance to change can take a toll your practice. This week, Gary talks about the top 7 "should haves" and how they can lead to regret.

Direct download: may12019.mp3
Category:Optometry -- posted at: 6:46pm EDT

Guest Stephen Hamilton from Walman Instruments in a previously recorded episode gets you up to speed on:
• New vs. used
• Extended warranties: good or bad idea?
• Workflow considerations
• ADA compliance
• Effect of recent company mergers
• Best time to buy

Direct download: Walman.mp3
Category:Optometry -- posted at: 11:15am EDT

Asking staff answer the phone with a script is a mistake. No matter how skilled, they will sound like they’re reading from a document instead of delivering personal information.

Instead, staff who take phone calls should know the practice intimately enough to respond to any calls.

Find out how to train your staff to answer the phone like a human, not a robot.

Direct download: Scripts.mp3
Category:Optometry -- posted at: 3:49pm EDT

It might seem elementary, but being able to communicate effectively to your patients may be the most important factor in building a practice. Communication skills can have a major influence on the success of a practice.

Direct download: patient_communication.mp3
Category:Optometry -- posted at: 5:07am EDT

What 3-minute free technique can increase eyeglass sales by 32% and contact lens patients by 20%?

A contact lens trial!

Find out how and why this works on this week's show.

Direct download: 32719.mp3
Category:Optometry -- posted at: 9:35pm EDT

You bought a practice. Now what?

Tune into this week's Power Hour to find out what changes to make (and not make) and how to transition doctors.

Direct download: 3132019_Radio.mp3
Category:Optometry -- posted at: 11:31pm EDT

Considering buying a practice?
Tune in to this week's Power Hour to know how to avoid buying the wrong practice.
Do you know what in the negotiations process should immediately raise a red flag? Get the insight you need to avoid making a mistake.

Direct download: 362019.mp3
Category:Optometry -- posted at: 6:57am EDT

If you have considered implementing discounts or incentives for your patients, think twice.
They usually aren't successful due to the impact they have on the bottom line and the question of whether a professional service benefits from such incentives in the first place.

Direct download: 2272019.mp3
Category:Optometry -- posted at: 8:35am EDT

Looking to attract a different kind of patient? Wanting to expand into boutique-or budget-services? Or even need to change patients' perception of your practice? Listen to this week's show to learn 8 ways to change your patient base.

Direct download: 21319.mp3
Category:Optometry -- posted at: 7:38am EDT

Having a hard time saying no to employees? Should you maintain a proper distance or be ‘one of the guys?’ Effective management skills often impacts on the bottom line.
Find out how to be a better boss on this episode of the Power Hour.

Direct download: FEB62019.mp3
Category:Optometry -- posted at: 11:05am EDT

If a staffer is out, do other staffers pitch in? Or do they say, "That's not my job?"
Every person in the office needs to do whatever it takes to keep all the balls in the air--and that means understanding the job BEFORE they have to do it.
This week, learn 5 reasons to cross-train your staff.
Direct download: 1302018.mp3
Category:Optometry -- posted at: 5:24am EDT

Do you ever think about the person accompanying your patient to the office? Make a good impression, and you might get a new patient!
Patient escort are spending time in your reception area. You should be working to wow them just like you wow your patients.
This week, learn 9 ways to make your patient's escort happy.
Direct download: 12319.mp3
Category:Optometry -- posted at: 11:36am EDT

If you're planning advertising for the year, be sure you answer these 8 questions first.
As with most things in life, much lies in the details and the preparation. Advertising is no different.
Tune in to this episode of the Power Hour to find out more.
Direct download: 1162019.mp3
Category:Optometry -- posted at: 3:54pm EDT

Why did your practice miss the mark in 2018? 
This week, look back on what didn't work and why, then figure out how to fix it for 2019.
Remember, hope is not a strategy.
As consultants, we've seen many goals that haven't been reached. Gary discusses the top 5 reasons goals aren't attained, so when you plan for 2019, you may a better shot at attaining your new goals.
Tune in to this episode of the Power Hour to learn from 2018's failed goals.
Direct download: 192019.mp3
Category:Optometry -- posted at: 9:06am EDT

On the last Power Hour of the year, Dr. Art Epstein weighs in on the challenging future of optometry.

Direct download: 121918.mp3
Category:Optometry -- posted at: 2:15pm EDT

With the end of the year approaching, many of doctors buy that opto-toy they've always wanted. Unfortunately, this time next year - many of them regret their purchase. Learn ways to avoid buyers remorse as well as a unique way to nearly ensure new equipment is right for your practice and will be profitable.

Direct download: 121218.mp3
Category:Optometry -- posted at: 3:52pm EDT

Ever consider holding a staff meeting off-site? There are good reasons why should.
Learn why and tips for executing a good meeting on this week's Power Hour.
Direct download: 1252018.mp3
Category:Optometry -- posted at: 9:23pm EDT

Posed with common problems, like patients wait too long to see the doctor or patients complain about our fees, we usually come up with common solutions.  If we still have the same problems year after year, then those solutions didn’t work!  How can you and your staff devise genuinely novel solutions to chronic management problems?  Listen to the next episode of the Power Hour to learn how to use this special two word thought starter approach.

Direct download: 112818.mp3
Category:Optometry -- posted at: 6:56am EDT

It's that time of year again! 
Do you have a plan for employee bonuses? Do you give them? Should you give them? 
What about Christmas/holiday gifts? And let's throw sales spiffs in the mix, too.
Direct download: 112118.mp3
Category:Optometry -- posted at: 3:21pm EDT

What to do NOW to make sure you close out a strong year

Direct download: 111418.mp3
Category:Optometry -- posted at: 9:26pm EDT

Interested in integrating scleral contact lenses into your practice? Find out how to jump start your scleral lens fitting on this episode.

Direct download: 10312018.mp3
Category:Optometry -- posted at: 4:19pm EDT

What happens when two ODs marry? And what if they work together? Or what about an OD and an office manager or optician?
Being part of a double OD couple presents its own set of opportunities and challenges. Find out how to navigate them on this week's Power Hour.
Direct download: 102518.mp3
Category:Optometry -- posted at: 3:23pm EDT

If you're thinking about opening your own practice, this next episode is one you don't want to miss.  
Pulled from the files of clients who have successfully opened cold and those who were rescued after a less successful opening, learn the hits, misses wins, losses, mistakes, and regrets-and steps to avoid them.  
The errors seemed insignificant and inconsequential at the time but gave them years of heartache afterward.
Direct download: 101718.mp3
Category:Optometry -- posted at: 8:35am EDT

Howard Purcell, OD, FAAO, president and CEO of New England College of Optometry, joins the show to talk optometric education.
Are there too many schools? Is student debt too high? Is today's education still relevant to reality?

Direct download: 101018.mp3
Category:Optometry -- posted at: 8:38am EDT

Ever consider corporate optometry?
Dr. Maria Sampalis, founder of Corporate Optometry Facebook group and website , joins the show this week to provide an insider's view.
Direct download: 10032018.mp3
Category:Optometry -- posted at: 4:53pm EDT

If you had to do it all over again...would you choose optometry?  While you can't turn the clock back, you do have control over your practice's destiny. Tune in to this week's show to find out how to redo those things you'd do over.

Direct download: 91718.mp3
Category:Optometry -- posted at: 7:06am EDT

The cash-paying model in optometry is alive and well. Is it in your office?  Andy Corley joins the show to explain why. Andy is a 40-year veteran of the eye care industry from a start at Allergan to a move to AMO, then co-founding Chiron Vision and eyeonics. He is currently chairman of the board of RX Sight, Equinox, and eyeBrain Medical.

 

Direct download: 91218.mp3
Category:Optometry -- posted at: 11:05am EDT

Looking for an associate or partner for your practice?
On this episode, Gary offers tips on how to hire an associate and what to look for in a potential partner.
Direct download: 9518.mp3
Category:Optometry -- posted at: 12:30pm EDT

This week, Gary offers up the 5 best hiring and firing tips.
Be sure you are bringing on and moving on staff in ways that help your practice.

Direct download: 82918.mp3
Category:Optometry -- posted at: 5:25pm EDT

Want to learn how to trim costs?  Listen to this episode of the Power Hour.

Direct download: 82218.mp3
Category:Optometry -- posted at: 3:33pm EDT

It's that time of year again...back to school.
If you haven't already ramped up your marketing, this week's show will offer tips on making eye exams part of the back-to-school routine. Don't forget contact lenses, sports goggles, and more!
Kick-start the back-to-school season with the Power Hour!

Direct download: 81618.mp3
Category:Optometry -- posted at: 7:03pm EDT

Although ODs have different practices, their concerns are similar.
This week, find out the top 5 questions ODs have for practice management consultants.
Direct download: 8818.mp3
Category:Optometry -- posted at: 5:35pm EDT

Considering buying a practice? Do you know where the pitfalls lie?
Caveat emptor or buyer beware. Learn what to watch for when buying a new practice.
Find out now what you need to know before making an offer.
Direct download: 8118.mp3
Category:Optometry -- posted at: 6:23am EDT

Do you know what 4 things every practice owner must do to sell a practice?
All practice owners need this information...regardless of when you plan to sell.
Find out now what you need to know to sell your practice.
Direct download: 7252018.mp3
Category:Optometry -- posted at: 9:11am EDT

Want new ways to market your practice? Of course you do!
Tune into the show this week to source ideas from optometry's out-of-the-box marketer Warren Modlin who hails from legacy CIBAVision and Oakley.

Direct download: 7182018.mp3
Category:Optometry -- posted at: 4:06pm EDT

Want to look into optometry's future?
Bart Foster, managing director at Sanitas Advisors, outlines what is inevitable in eyecare in the next five years.
Direct download: 07092018.mp3
Category:Optometry -- posted at: 3:47pm EDT

Ever wonder if Staffer A might be better at Job B? You might be right.
This week, Dr. Laurie Sorrenson gives the scoop on profiling staff personalities and putting them in the best roles.
Direct download: 62718.mp3
Category:Optometry -- posted at: 10:11am EDT

Travis Rush, founder and CEO of Sightbox , talks about entrepreneurship, online contact lens retailing, and how things have changed (or not) now that Sightbox is part of Johnson & Johnson Vision Care.

Direct download: 61318.mp3
Category:Optometry -- posted at: 9:20am EDT

We're close to the midway point of the year. It's a great time to refresh your thinking.
Gary outlines his favorite business books for your practice on this episode of the Power Hour.
Direct download: 060718.mp3
Category:Optometry -- posted at: 12:38pm EDT

How do long patient wait times affect your practice?
Find out how...and what you can do about it...on this week's Power Hour.

Direct download: 53018.mp3
Category:Optometry -- posted at: 4:36am EDT

Building on the previous show about staff meetings, this week Gary motivates you to figure out what motivates your staff--and what doesn't. 

Direct download: 52318.mp3
Category:Optometry -- posted at: 4:21pm EDT

Your staff feeling blah? Your staff meetings not generating excitement?
This week, Gary helps you learn strategies to energize your staff meetings and engage your staff.
 
Direct download: 5318.mp3
Category:Optometry -- posted at: 7:56am EDT

Learn all about trunk shows! Find out why "trunk show" is a bad name, and discover how to have a great one in your own office. 

Direct download: 42518.mp3
Category:Optometry -- posted at: 4:08pm EDT

Step right up this week for an update on myopia from Dr. Thomas Aller.

Direct download: 41818.mp3
Category:Optometry -- posted at: 8:12am EDT

It's April...time to close the books on Q1.
Look back at your Q1 data to better forecast 2018 and plan your year.
Tune in to Power Hour this week to hear Gary's suggestions for a Q2 reboot.
Direct download: 18.mp3
Category:Optometry -- posted at: 11:20am EDT

Contact lenses, the FTC, and optometry...what do you need to know?
The deadline to weigh in is fast approaching. Get the scoop so you can make your voice heard.
Find out more on this week's episode of the Power Hour.

Direct download: 32818.mp3
Category:Optometry -- posted at: 7:44am EDT

Vision Expo was last week. As always, it was a great meeting with lots of classes & a lot going on.
This week on Power Hour, we'll discuss some great things we learned at the meeting. Call in with what you brought home!
Let's talk about it on this episode of the Power Hour.

Direct download: 32118_3.mp3
Category:Optometry -- posted at: 7:57am EDT

Filmmaker Jane Weiner has turned to myopia for inspiration. She talks with Gary this week about her latest film.
Losing Sight, her documentary on myopia, looks at how technology advances are put into practice. The story explores visual development throughout life and what factors trigger myopia. 
Losing Sight is planned for a theatrical and TV release. Watch the trailer here: https://vimeo.com/jpweiner/myopia7mnsample
 
Direct download: 3718.mp3
Category:Optometry -- posted at: 7:43am EDT

Vision by Design, THE country’s premier myopia meeting of the year is coming up fast.  Joining the show from VBD will be Drs. Cary Herzberg and Tom Weshefsky to talk about what’s new at this years’ meeting and why you should attend!

Direct download: 22818.mp3
Category:Optometry -- posted at: 4:53am EDT

Join Jeffry Gerson, OD, FAAO on this week's show as he gets us up to the second on what's new in ARMD diagnosis, management and treatment.  Also joining the show will be Greg Jackson, PhD from Maculogix to discuss research around the link of dark adaptation and ARMD.  
Direct download: 22118.mp3
Category:Optometry -- posted at: 10:47am EDT