What if cutting your staff dramatically could increase your profit margins by up to 30% with capture rates being at 78%? 

Most optometry practices think AI is complicated, expensive, or years away from being practical. This episode proves otherwise. In this first-ever live build on the Power Hour, host Eugene Shatsman and AI consultant Abhi Bhattacharya (Amazon Alexa, Athenahealth, VSP Vision) create a working AI voice agent — from scratch — that calls and confirms patient appointments in real time.

No long timelines. No big budgets. Just practical tools you can actually use. If you’ve ever wondered “Where would I even start with AI?” — this episode is your starting point.

In this eye-opening episode of The Power Hour, host Eugene Shatsman welcomes back  Adam Cmejla, Certified Financial Planner, Founder and Owner of Integrated Planning & Wealth Management, and Host of 20/20 Money Podcast — to pull back the curtain on the relentless “compression” squeezing optometry practices right now. 

If you’re in optometry, chances are you’ve heard of — or are already part of — ODs on Facebook. With over 47,000 members, millions of annual comments, and hundreds of ODs engaging daily, it’s the largest and most influential optometry community online. 

In this rare behind-the-scenes episode of Power Hour, host Eugene Shatsman is joined by an all-star panel from the American Optometric Association — Dr. Thomas A. Lucas, Jr. (Director of Advocacy, Texas Optometric Association), Dr. Jacqueline M. Bowen (President, AOA), and Dr. Jon F. Pederson (Trustee, AOA). Together, they pull back the curtain on the legislation, advocacy strategies, and state-level victories that are beginning to rebalance the power dynamic in eye care. 

In this Power Hour episode, host Eugene Shatsman brings together two of the most respected leaders in the field: Dr. Brianna Rhue and Dr. Thanh Mai. Collectively, their practices manage thousands of active myopia patients across multiple locations. They’ve guided countless other ODs to success, and they’re here to give you a play‑by‑play of what works, what doesn’t, and how to take your results to the next level.

Is optometry the next frontier for aesthetic medicine? In this insightful episode of Power Hour, host Eugene Shatsman welcomes double board-certified dermatologist Dr. Chelsea Kesty to explore a booming opportunity: aesthetic procedures in and around the eye, and how optometrists can responsibly and profitably tap into it.  

In this eye-opening episode of The Power Hour, Eugene Shatsman sits down with Dr. Ruth Mannschreck, a seasoned dentist, business strategist, and founder of Shoreline Strategies LLC, who shares the transformational story of how a personal crisis forced her to completely rethink how her business operated. The result? Fewer hours, more profit, and a healthier team culture, all built through a model she now teaches to small business owners across healthcare. 

In this forward-looking episode of Power Hour, host Eugene Shatsman is joined by Dr. Scot Morris and Dr. Rehan Ahmed — AI innovators and co-editors of the acclaimed AI in Eyecare journal. These aren’t theorists, they’re clinicians embedded in the tech that’s actively shaping the future of optometry. 

Why does your EHR feel more like a burden than a solution? Eugene Shatsman sits down with leaders from RevolutionEHR, Eyefinity, and practicing ODs to discuss the painful realities of optometric software — and what the next generation must do differently.

In this episode of Power Hour, renowned author and customer experience strategist, Dr. Joseph Michelli, joins Eugene Shatsman to explore how practices can craft emotional, memorable, and loyalty-driven experiences that set them apart. With a track record that includes Starbucks, Mercedes-Benz, Ritz-Carlton, and Zappos, Michelli unpacks how optometry practices, no matter the size, can apply the same principles used by global giants to delight patients and strengthen practice growth.

Most practices think buying the latest technology will automatically boost revenue — but Dr. Sage Hider says it’s not about what you buy, it’s how you use it. 

Some patients walk out feeling wowed. Others walk away — and never come back. What’s the difference? It’s not your prices. It’s not your credentials and the experience. 

In this eye-opening episode of Power Hour, Eugene Shatsman sits down with Shareef Mahdavi — industry consultant, speaker, and author of Beyond Bedside Manner — to expose one of the most overlooked (yet most profitable) parts of practice growth: the patient experience. 

Most practices think about growth in terms of marketing — but what if the real advantage lies in how you use technology to engage patients before they even pick up the phone? 

Optometry is facing some of its biggest challenges yet — from Medicare reimbursement cuts to scope expansion battles and new legislative threats that could redefine the profession. If you think these issues won’t impact your practice, think again.

Forget routine exams — eye care’s future just walked off the showroom floor at Vision Expo East 2025, and we've got your VIP ticket right here. Host Eugene Shatsman caught up with top executives from CareCredit, ZEISS, Silhouette Optical, and RevitalVision to uncover the innovations that had the industry buzzing. Whether it’s turning patient conversations into profitable treatments, groundbreaking lens technology, eco-conscious eyewear, or brain-training breakthroughs, this is your chance to tap into what's next — before your competitors do. 

Building a thriving optometry practice isn’t about luck — It’s about strategy, efficiency, and data-driven decisions. Dr. David Cockrell has spent over 40 years refining the formula for success, turning his practice into a 12,000 sq. ft. powerhouse where five doctors each see 40 patients a day, without sacrificing quality of care. 

Innovation isn’t just reshaping tech—it’s transforming eye care, and your practice can be at the forefront. Ruth Yomtoubian, innovation leader at VSP, joins Eugene Shatsman to discuss the cutting-edge trends shaping eye care’s future. Fresh from CES, the world’s largest tech show—she reveals how AI, data, and multi-sensory tech are redefining healthcare and why optometrists need to take notice. 

Every practice owner understands the cost of making a change, but what about the cost of staying exactly the same?  

How will the economy shape your practice in the next five years? In this live-recorded episode of Power Hour, host Eugene Shatsman and industry expert Dr. Jason Lake break down the economic trends and cost management strategies that will define the future of optometry. Recorded after attending a series of impactful industry lectures on economic forecasts, tariffs, and inflation, this episode brings you real-time insights tailored for optometry professionals. 

Optometry is evolving, and the data is clear - 2025 is the year to take action.

In this week’s Power Hour, Eugene Shatsman hosts Ashley Mills, CEO of The Vision Council, and Alysse Henkel, VP of Research & Insights, to uncover two game-changing topics: the revamped Vision Expo East 2025 and exclusive, hot-off-the-press industry data.

Optometry has transformed significantly over the last 13 years, but are you adapting quickly enough? In the first episode of Season 13 of Power Hour, host Eugene Shatsman sits down with the show’s original host, Dr. Gary Gerber, to reflect on the past, unpack lessons learned, and craft a plan for 2025.

What if the key to growing your practice was reimagining your entire approach to business? In this episode of Power Hour, host Eugene Shatsman welcomes Ross Bernstein, a renowned business strategist and keynote speaker who has worked with Fortune 500 companies and top organizations worldwide. Drawing from over 25 years of experience and lessons learned from interviewing thousands of top athletes and business leaders, Ross delivers practical, actionable strategies to help you rethink how you approach practice growth. 

Are you ready to rethink how your practice generates revenue per patient? Most strategies focus on optical sales, capture rates, or multiple pair promotions - but what if there’s a completely different way to approach it? Dr. Todd Cohan shares his exact formula for transforming comprehensive exams into significant additional revenue through his unique strategy.

Have you ever wondered if dropping a vision plan could actually help your practice grow? It’s a tough decision, but one that could reshape your patient relationships and increase your practice’s revenue. In this week’s Power Hour episode, Eugene Shatsman speaks with Steve Alexander, a consultant with over 20 years of experience in eye care, to tackle the question so many optometrists wrestle with. 

AI is everywhere you turn these days, but let’s face it - talking about it and actually putting it to work are two very different things. We’re past the stage of “should I be thinking about AI?” and firmly in the “what can I realistically do with AI right now?” zone. The truth is, if you’re not figuring this out, you risk falling behind. 

Are technology purchases in your practice delivering the value they promised, or are they just “white boxes in the closet”? In our latest episode of Power Hour, Eugene Shatsman talks with David Keith, a 25-year industry veteran and technology consultant, who breaks down the common pitfalls and winning strategies for making technology work for you. 

Low vision care is often misunderstood, but in this episode of Power Hour, Dr. Richard Shuldiner shares how he’s defying industry norms with a low vision practice that generates $600,000 annually - while seeing just 6-8 patients per week! With decades of experience, Dr. Shuldiner has developed a highly profitable, patient-centered model that breaks down the barriers many optometrists face when considering low vision care. 

In this must-watch episode of Power Hour, host Eugene Shatsman sits down with Jim McGrann, former CEO of VSP Vision and current CEO of Advancing Eyecare, to address the pressing concerns of eye care professionals (ECPs) and explore the future of optometry in an AI-driven world. As one of the most influential figures in the industry, Jim offers a unique perspective on VSP’s role in the evolving landscape of vision care and shares insights on how practices can thrive despite the challenges posed by managed care. 

Welcome to the Vegas Innovators Series, where we bring you cutting-edge insights from some of the brightest minds in optometry and ophthalmic care. In this special episode, host Eugene Shatsman sits down with industry leaders - Brant Southwell, Dr. James Rynerson, Cindy Braden, Cassandra, and Jim McGrann, each with game-changing innovations that are reshaping the way we think about eye care. From migraine relief to dry eye treatments, billing efficiency, and revolutionary AI tools, this series showcases what’s next for the industry.

How would you like to see more dry eye patients in your practice? What if you could enhance your treatment protocol while driving dry eye conversion rates? In this episode of Power Hour, we present a proven formula for success based on the experiences of two industry greats - Dr. Paul Karpecki and Dr. Shane Swatts. These leaders in dry eye care share actionable strategies that can transform your practice and boost patient outcomes. 

Optometry has been stepping up to meet the demands of modern healthcare for decades. In this week’s Power Hour episode, host Eugene Shatsman and Dr. Nate Lighthizer, Dean of NSU Oklahoma College of Optometry, dive into how the profession is continuing to evolve and push boundaries. 

Are you feeling a squeeze in your practice over the last few months?  You’re not alone.  Patients are shifting spending habits and doctors are reporting in across the whole industry.  The biggest repository of industry data is at the Vision Council and in this episode your host Eugene Shatsman goes behind the scenes to learn what doctors are thinking, how consumers are spending, and what opportunities we have on the horizon.  

The optometry industry is at a crossroads, and the future holds both challenges and opportunities. In this episode of Power Hour, Dr. Amir Khoshnevis, the President and Chief Medical Officer at the largest network of private practice optometrists in North America – Vision Source, offers his unique perspective on navigating this complex landscape. 

What does it take to grow an optometry practice by 562% in just five years? How do you scale from a single location to three, while maintaining a patient-centered approach? In this eye-opening episode of Power Hour, host Eugene Shatsman sits down with Dr. Tyler Mills and Dr. Brian Samartino to discuss the strategies, mindset, and processes that have driven their extraordinary success.

What’s the secret behind this week’s Power Hour guest, Dr. Brianna Rhue’s, incredible success in enrolling 500 children into her myopia management program with an 80% conversion rate? It’s more than just offering a solution; it’s about understanding the families she consults and meeting them where they are. 

Eye care is brimming with innovation, but rarely does the industry collaborate on what's inevitable - change. In this episode of Power Hour, host Eugene Shatsman is joined by John Walborn and Jeff Poe from Sanitas Advisors, two industry veterans, as they explore the dynamic changes shaping the future of eye care, from groundbreaking technologies to strategic business models that promise to redefine patient care. 

In the UK, more than 50% of hearing aids are sold through optometry practices. In the US, the number is almost nothing. Why? And what are industry players – big and small – doing to change that? Find out in our latest Power Hour episode. Your host Eugene Shatsman is joined by industry innovators Jed Grisel, ENT physician from Amplify Hearing, and Doug Breaker, from MDHearing. They discuss how integrating hearing services into optometry clinics transforms hearing care, making it more accessible and affordable.

Are you passionate about growth and success, striving to elevate your optometry practice, but feeling like you’ve explored every avenue? This week’s episode is both inspiring and surprising as host Eugene Shatsman sits down with Dr. Jason Lake, a renowned optometrist and leader of the influential membership groups, PERC and Opti-Port. With extensive experience in running a successful practice in Missouri and guiding others to success, Dr. Lake is here to share simple, effective and unpredictable tips to help your practice flourish.

Have you ever thought about how much income your practice might be losing due to mishandled phone calls? Host Eugene Shatsman dives into the nuances of phone call management with Dr. Jeff Lewis - a seasoned optometrist and practice optimizer. 

Did you know that 9 out of 10 charts audited have an opportunity? Those opportunities include significant revenue potential for your practice or audit protection. In this episode of the Power Hour podcast, Eugene Shatsman sits down with Dr. Viktoria Davis to uncover quick wins that can help you get paid more for the work you do in your practice while protecting your valuable business assets. 

This week’s Power Hour is a story of remarkable growth and impact that few can match. Taking you on a practice growth journey with Jamie Rosin, the visionary leader who has transformed Rosin Eyecare from a small practice with just 4 locations into a thriving enterprise with 48 locations in a mere 15 years. But how did he do it? This is a story of remarkable growth and impact that few can match.

Do you want a glance at the future of optometry? In today’s episode – you’ll hear about diagnostic innovations, pharmaceuticals on the horizon, gene therapies, new treatment modalities, AI and more. 

Most people have a complicated relationship with money. We often feel uncomfortable discussing it, yet it's a critical part of our daily lives. That's why, on today's Power Hour episode, host Eugene Shatsman invited certified financial planner Adam Cmejla to discuss common money mistakes practice owners make and how to avoid them.

This week on The Power Hour Podcast, we're excited to share an inspiring story of entrepreneurial success with Dr. Arun Garg, a dentist who has built a staggering 41 companies over the past 20 years. From humble beginnings as an academic earning $42,000 to becoming a successful entrepreneur earning 50 times that amount.

This week, we are thrilled to welcome two exceptional doctors and all-around great humans - Dr. Aaron Law from Eyecare Specialties and Dr. Ryan Stybel from Positive Eye Ons and Look Optometry. These two graduated together and are now about 15 years into their careers, having both built impressive practices and showing no signs of slowing down. As Dr. Ryan Stybel puts it: "Never be complacent. Always push forward."

If you had the chance to sit down with the CEO or leader of a major retail operation, what burning questions would you ask them? On the latest episode of the Power Hour podcast, host Eugene Shatsman sits down with retail veteran Stephanie Pugliese to unpack her valuable insights for optometrists and business leaders alike. 

We've heard so many Power Hour listeners express frustration and curiosity about the Federal Trade Commission’s (FTC) recent ban on non-compete agreements. Today, Eugene Shatsman speaks with legal whiz Ali Oromchian from Dental and Medical Counsel. Is this a disaster for businesses? A win for workers? They break down the new rules, how it affects you, and surprising legal secrets entrepreneurs should know (like mistakes most lawyers won't tell you about). Tune in for a lively discussion that's sure to spark debate – and equip you with the knowledge you need to navigate the new employment landscape.

Ever wondered how Disney consistently delivers magical experiences? In this episode of the Power Hour, host Eugene Shatsman sits down with Dennis Snow, a customer experience legend who spent over two decades at Disney. Dennis shares invaluable insights from his time at the Disney Institute and reveals how their principles can be applied to elevate your optometry practice. Eugene adds to the conversation by sharing real-world examples and anecdotes from his work with clients, emphasizing the importance of creating "wow" moments and fostering a positive patient experience.

Is Your Optometry Practice Ready for the AI Revolution?

Artificial intelligence (AI) isn't just science fiction anymore – it's transforming optometry. In this episode of Power Hour, host Eugene Shatsman and AI expert Dr. Roya Attar dive into the cutting edge of clinical care and practice management.

This week’s latest episode of The Power Hour podcast unveils profitable subspecialties in eye care.

Host Eugene Shatsman, joined by two industry experts, Dr. Julie Helmus and Matt Rosner - uncover valuable insights and strategies that could revolutionize your practice's profitability.

Get ready as a wealth of expertise and experiences is shared in serving often overlooked patient populations with innovative solutions.

Unlocking Fortune 500 Efficiency: Conquering Backlog, Optimizing Workflow, and Overcoming Multitasking

No one is more familiar with the world of business constraints than Dr. Alan Barnard. By optimizing companies like Nike, ABB, Cisco, and Intel, Dr. Alan BArnard of Goldratt Research Labs has become one of the world's leading decision scientists and theory of constraints experts. His accolades speak for themselves as one of the world's leading decision scientists and theory of constraints experts.

If you’re familiar with ‘The Goal’, an optimizer's bible, then you will know Dr. Barnard was the powerhouse behind Goldratt Research Labs, and partner of the late Eli Goldratt, the mind behind that groundbreaking book. 

In this episode, he unveils a framework that promises to revolutionize the way we approach constraints in business and beyond. Whether you're aiming to streamline workflow, eliminate backlog, or master the art of multitasking, Dr. Barnard’s insights are not to be missed.

Episode Highlights: 

• Dr. Barnard presents mathematical proof of how multitasking significantly drains productivity, shedding light on why it defies intuition.

• He unveils his method for persuading the mind to tackle tasks that appear daunting or impossible.

• Eugene and Alan go through several examples and thought experiments to relate his concepts to the vision industry

Join host Eugene Shatsman on the Power Hour podcast as he welcomes two distinguished guests, Dr. Ray Corbin-Simon and Dr. Eric Bran, both esteemed OD consultants from the renowned Power Practice. Known for prioritizing patient wellbeing, these consultants bring a wealth of experience and innovation to the table.

Join us as we welcome Marc Ferrara, the esteemed CEO of Jobson, for an exclusive discussion! Host Eugene Shatsman guides the discussion, placing a spotlight on Marc's influence in setting industry standards and analyzing the latest trends.

What if you could tap into the strategies behind billions in business growth? Jay has worked with titans like Daymond John and Tony Robbins, and now world-renowned business strategist Jay Abraham is ready to help you. Join Eugene Shatsman on The Power Hour for Jay's insider secrets on explosive growth.

If you're ready to unlock the secrets of explosive business growth, this episode is unmissable!  Business legend Jay Abraham joins Eugene Shatsman on The Power Hour Podcast, spilling decades of wisdom on maximizing profits, dominating your niche, and building an unstoppable business machine.  Jay's clients include titans of industry, and now he's ready to share his proven methods with you. Get ready to discover how strategic risk, calculated expansions, and laser-focused client service can transform your results.

In this episode:

- Three core strategies for sustainable business growth

- Advanced tactics to find hidden opportunities

- The importance of testing and data-driven decision making

- Building a powerful referral system

- Leveraging partnerships for maximum impact

About Jay Abraham

Jay Abraham is the founder and CEO of The Abraham Group, Inc., based in Los Angeles, California. He has helped over 10,000 clients in more than 1,000 industries and over 7,200 to increase their bottom lines. 

Jay focuses on helping business owners to solve complex problems, identify overlooked opportunities, and revive underperforming businesses. He has been featured in many publications, including the Investor Business Daily, Forbes Magazine, USA Today, The New York Times, The Los Angeles Times, The Washington Post, and many others.

Connect with Jay Abraham:

Website - https://www.abraham.com/ 

Instagram - https://www.instagram.com/realjayabraham/ 

YouTube - http://www.youtube.com/abrahamadvantage 

Connect with Eugene Shatsman:

Website - https://powerpractice.com/ 

Instagram - https://www.instagram.com/nationalstrategic/ 

LinkedIn - https://www.linkedin.com/company-beta/24792139/ 

What exactly does the Vision Council do, and how can it help your practice thrive in the future? Join your host, Eugene Shatsman, on the Power Hour Podcast for an exclusive interview with Ashley Mills, CEO of the Vision Council, and Alysse Henkel, VP of Insights & Research.

Gain actionable insights from over 60 million patient transactions and data points to make data-driven decisions for your practice's future. Learn how the Vision Council Advantage fuels industry growth with advocacy in action, education, and free marketing resources.

Unveiling the Future in Orlando:

Discover why Orlando is the perfect destination for the next chapter of Vision Expo (and what to expect from the enhanced 2025 show).

Technology, Data, & Smart Eyewear:

Gain actionable tips on integrating cutting-edge technology, leveraging valuable data to navigate the evolving landscape of optometry, and exploring the latest smart eyewear innovations that can improve patient care and give your practice a competitive edge.

Tune in and get ready to be informed, inspired, and empowered!

In this episode:

- Optical innovations and Vision Expo’s move to Orlando for 2025

- Myopia management data and trends 

- Statistics on online versus in-person eyewear purchases

- Data on current consumer trends in the optical industry 

- The untapped potential in optical practices

Connect with Ashley Mills:

Ashley Mills is the Chief Executive Officer of the Vision Council. She has served the Council as the Director of Marketing and Shows (2003-2006) and the Vice President of Trade Shows and Meetings since 2016.

LinkedIn - https://www.linkedin.com/in/ashley-a-mills 

Connect with Alysse Henkel:

Alysse Henkel serves the Vision Council as the Vice President of Research and Insights.

LinkedIn - https://www.linkedin.com/in/alyssehenkel 

Connect with Eugene Shatsman:

Website - https://powerpractice.com/ and https://www.nationalstrategic.com/ 

LinkedIn - https://www.linkedin.com/in/eugeneshatsman

Be among the 5 lucky listeners to get a FREE Practice Profitability Audit ($2400 value). Join the conversation on www.powerpractice.com/power-hour and scroll to the bottom to request a FREE audit.

Dr. Gary Gerber, the founder of The Power Practice, returns in Season 12 to help announce new host, Eugene Shatsman.

The two further cement The Power Hour’s commitment to maximize impact on listeners and their practices by featuring conversations inside and outside the optometric industry, highlighting exclusive insights and data, and creating panel discussions around relevant industry topics.

Gary also shares insights from his extensive experience in optometry, including the importance of taking calculated risks, investing in people, and viewing patients as lifetime assets.

He also emphasizes the need for continuous learning, innovation, and embracing technology to enhance patient care and practice growth.

The conversation delves deep into myopia management, patient education, and engagement through current technology and social platforms. If you are looking for practical ways to scale your optometry practice, this episode is for you.

In this episode:

- A look back at The Power Hour Podcast

- The evolution of optometry

- Improving myopia management

- Enhancing patient care, experience, and engagement

- Leveraging technology and social media in eye care

- The importance of investing in staff

- Effective communication and customer retention

- Improving conversions for high-price eye care services

Connect with Gary Gerber:

• Websites - https://treehouseeyes.com/ 

• LinkedIn - https://www.linkedin.com/in/rockyourmind 

• Facebook - https://www.facebook.com/ThePowerPractice/ 

• Instagram - https://www.instagram.com/powerpractice/ 

• Twitter - https://twitter.com/poweryourdream 

Connect with Eugene Shatsman :

• Website - https://www.nationalstrategic.com/vision-industry/ 

• LinkedIn - https://www.linkedin.com/in/eugeneshatsman/ 

How do you define success for your business? Are you making time to balance your work with personal fulfillment, or are you stuck in the cycle of chasing endless profits? 

In this episode, Bethany is joined by Ali Nasser, founder and CEO of AltruVista wealth planning firm, entrepreneur, and author of the best-selling book “The Business Owner’s Dilemma” for a conversation on how to truly define success. 

Together they discuss an often-overlooked aspect of entrepreneurship: the relentless pursuit of financial gains at the expense of personal fulfillment. Speaking from his wealth professional expertise, Ali emphasizes the importance of measuring success by the concept of ROLE — “Return on Life Experience” — rather than solely on financial metrics. 

Nasser shares insights from his professional encounters with business owners who achieved financial success but struggled with personal issues like identity, relationships, and health. He suggests that business owners should focus on what truly matters to them, such as time management, relationships, and personal growth, rather than solely on financial gains. 

If you find yourself winning at business but struggling to find purpose outside of work, tune in to this episode to learn more about how to find the right balance for your life experiences!

In this episode, join Bethany as she gives some expert insight into the confusing and complex topic of creating a successful cold start practice. Drawing on over two decades of experience, including cold starting her own practice and guiding numerous other doctors in their cold start journeys, she offers invaluable insights into effective strategies and common pitfalls.

Bethany cautions against the allure of equipping a new practice with the latest gadgets and technologies from the outset. Instead, she emphasizes the importance of cultivating a solid, dependable patient base with basic needs, and progressively enhancing technological resources and treatment capabilities as the practice flourishes.

It's also important to have the right motivation and acquire the necessary business skills for success, similar to optometry training. Bethany advises practice owners to be easy to do business with, deliver an exceptional patient experience, and start out with good habits and solid business practices from the beginning. 

Embarking on a cold start practice can be a remarkable opportunity for professional growth. Tune in to this episode to discover the most effective approaches to achieving the success and work-life balance you've always envisioned, while avoiding the common errors associated with this challenging yet rewarding endeavor.

Is an MBA your golden ticket to career advancement, or is there a way to invest your time and money with better opportunities? 

In this episode, Bethany is joined by Dan Koontz, MBA, former Wall Street senior equity analyst, in a conversation about the pitfalls of pursuing another advanced degree to attempt to improve your business acumen. 

Dan offers deep insights into the value of an MBA for optometrists and entrepreneurs. He shares his journey from an English literature graduate at Cornell University to a successful career in finance, highlighting how an MBA from Columbia University paved his way to Wall Street where he was ultimately able to retire at the age of 40. 

Together they challenge the necessity of an MBA for practice owners, discussing the mismatch between academic training and real-world business needs. He emphasizes the high costs and opportunity losses associated with pursuing an MBA, especially for entrepreneurs who might not need this credential. Dan encourages optometrists to seek targeted, practical business knowledge rather than a general MBA, suggesting alternative ways to acquire business acumen relevant to their field. This episode promises to be an eye-opener for professionals contemplating advanced business degrees, showcasing the importance of aligning education with specific career objectives.

Check out Dan’s Groundnut Stew recipe

The new year is a chance for everyone to take a step back and seek out ways to improve their life for the upcoming year. Could dropping a difficult vision plan be your answer for a happier and more successful 2024? 

In this episode, Bethany is joined by Steve Alexander, the marketing director at Anagram and optometry insurance expert, as they discuss an impactful New Year's resolution for optometrists: simplifying their practices by re-evaluating and possibly dropping burdensome vision plans. 

While this move may seem drastic, Steve elaborates on how this game-changing move aims to increase profitability, simplify operations, and enhance patient care quality. Learn how to strategically choose which plan to drop, understand the benefits of this decision, and explore the nuances of balancing patient volume with service quality. 

They also delve into the critical aspect of preparing your practice for this change, ensuring a smooth transition for both staff and patients. This episode is not just about dropping a vision plan; it's about reshaping your business model for a more effective and fulfilling practice. Don't miss these expert insights that could transform your approach to optometry in the new year!

Celebrations, Bonuses, and Gifts — the holiday season is one of the busiest times of year for everyone. What are you planning for your staff this holiday season?  

In this episode, Bethany is joined by Allison Kraemer, Director of Client Services at The Power Practice as they discuss how to best approach holiday celebrations and year-end festivities in the workplace.

Together they delve into a host of topics ranging from how best to acknowledge the accomplishments of your staff for the year to the distinctions between bonuses and gifts. They also discuss the nuances of holiday decorations in the office and how to toe the line between enhancing the work environment and creating extra burdens for your employees. 

Tune in to hear ideas for inclusive, team-oriented holiday celebrations with practical strategies to make your office a respite from the hectic holiday season while accommodating diverse beliefs and preferences. Whether it's crafting personalized gifts or creating new traditions, this episode is a treasure trove of insights for practice owners seeking to foster a positive and appreciative workplace culture during the holidays.

Lease renewals are the most common real estate transaction for healthcare providers. Unfortunately, they’re also the type of transaction where optometrists lose the most money. How can practice owners flip the odds to their favor and save money? 

In this episode, Bethany is joined by Colin Carr, founder of CARR Realty, the nation’s leading provider of real estate services for healthcare professionals, as they dive into the critical topic of lease renewals for optometry practices. 

Their enlightening discussion reveals a common pitfall: many optometrists unknowingly lose out on hundreds of thousands of dollars by not being proactive in the lease renewal process. As a seasoned expert in the medical real estate landscape, Colin reveals strategies that the landlords don’t want practice owners to know, including: starting negotiations at least 12 months in advance, using a healthcare commercial real estate agent, and knowing your market options, whether you plan to stay or relocate. Carr emphasizes that renegotiating, even with an existing renewal option, can yield significant savings and better terms. 

This episode is a wealth of information for practice owners looking to get the upper hand and turn the tedious process of lease renewal into a win-win for their office space and their balance sheet.

2024 is fast approaching! That means that it’s time to consider making big purchases to improve your practice and avoid paying heavy tax bills — but what if there’s a better way to use your money? 

In this episode, Bethany is joined by Adam Cmejla, founder of Integrated Planning and Wealth Management, a firm that does financial and retirement planning for optometric practice owners. Together they have an enlightening discussion on the best strategies to make your money work for you at the end of the year and clarify common misconceptions about taxes and managing practice finances. 

While it may seem prudent to invest profits back into your business, Adam challenges the idea of reinvesting profits solely for tax benefits, advocating for a balanced approach that includes enjoying personal rewards.

Tune in to learn practical expert advice on evaluating financials, understanding cash flow, and making smart, strategic decisions about savings and investments. Your practice is your most important asset - learn how to make sure that it’s working to benefit you both personally and professionally.

Expert analysis has determined that in the competitive world of entrepreneurship, only 20% of teams reach their full potential.

For the majority of business leaders trying to achieve their goals and build their dream, internal saboteurs could be the thing inhibiting their professional growth. Could your mindset be the thing standing in your way?

In this episode of The Power Hour, Bethany is joined by Sarah Dau, Vice President of Business Development for the Power Practice and Business Management Coach with over a decade of experience helping optometry practices of all sizes reach their goals and potential.  

Through personal anecdotes and expert insights, Sarah sheds light on the unconscious biases that shape behaviors and decisions and discusses strategies to develop ‘positive intelligence’ to recognize and conquer these internal adversaries. With practical advice on altering neural pathways and fostering productive thoughts, this discussion is a goldmine for anyone looking to elevate their workplace, enhance personal happiness, and achieve professional growth.

Finding the right people to help your practice grow is a challenging task. No matter how rigorous your process is, misfits slip through the cracks. Your team is a vital piece to your success -- Don’t let other’s negativity impact your future!

In this episode of The Power Hour, Bethany is joined by Gavin Rebello, an optometrist from the United Kingdom and renowned expert on leadership and management. Together they dive into the impact of negativity and resistance to change in the workplace and how it affects team dynamics and business success. 

Listen as Gavin discusses the importance for business owners to stay self-aware and strike a balance between addressing the negativity and acknowledging its validity. He suggests practical steps, such as 'start, stop, continue' conversations and gratitude practices, to help shift someone from being a negative suck – or 'Mood Hoover' --to a positive, proactive leader. Recognizing this behavioral tendency, or better yet, preventing it from occurring in the first place, is essential to fostering a more productive, harmonious, and forward-thinking work environment that is united to for practice growth.

The world of entrepreneurship is naturally confusing, especially in the rapidly changing and demanding field of eye care.

Join Bethany and Jennifer Hudye, the founder of Vision Driven Global, a company that helps entrepreneurs connect to clarify and create their next big vision for their businesses and for life.

Together they’ll discuss the spectrum of challenges that business owners and leaders face when trying to decide the future of their company and the process of solving these problems — creating clarity from confusion. Learn some of the methods Jennifer recommends and has used in her own life and find out why it’s important for leaders to develop a workflow to quickly navigate through inevitable confusion, accept the necessity of being decisive, and move their business forward.

Get all eyes from your community on you!

Uncover unique strategies to build brand awareness and engage with your local target audiences as Bethany and Dr. Ryan Robison -- a partner at Southwest Vision in Saint George, Utah – discuss how he has elevated his practice to be a community asset. 

Learn from his tactics to see how you can grab share-of-voice in your local market for key services that drive great ROI – Why not protect your community’s sight while providing great protection for a solar eclipse? Or how about making sure your home team QB can see the entire field with sunglasses sales and vision screenings at sporting events? You’re here to make sure everyone can reach their maximum potential, so don’t be afraid to think – and act – a little outside the box to positively impact your community.

Moving your career in the direction you need to reach your goals starts with being decisive and deliberate with your actions.

Uncover key actions that help build a thriving business with Bethany and Laurie Sorrenson -- OD, owner of Lakeline Vision Source, and professor of Practice Management at the University of Houston School of Optometry. Laurie has a unique perspective on risk that gives her courage to make big decisions -- looking at "what's the worst that can happen" and realizing it's not that bad gives her the courage to proceed ahead.

Discover how long-term success and personal fulfillment often begin with taking strategic, meaningful risks and shaping a positive mindset stripped of the fear of failure.

How can the field of optometry break down barriers and promote equity while addressing the complex issues of race and racism?

Join Bethany and Dr. Adam Ramsey, optometrist and co-founder of Black Eyecare Perspectives, as they engage in a candid and enlightening discussion on the often challenging topic of race and racism within the optometry field, focusing on the experiences of minority optometrists.

Dr. Ramsey emphasizes the importance of recognizing and embracing diversity while fostering safe spaces for open conversations about race. He underscores that discussing race doesn't inherently make someone racist; it's about the intent and context of the conversation. The episode delves into the pressures and challenges faced by minority students and practitioners, as well as the significance of building connections and rapport with patients.

This insightful episode encourages listeners to reflect on their own perceptions, biases, and the need for greater inclusivity in the optometry profession.

What steps can you take today to maximize your practice value in the future?  For many of us, our business is our most valuable asset, and yet we often overlook important opportunities to realize its full potential.

Join Bethany and Erik Ferjentsik, owner of Visionary Practice Group, as they dive deep into a discussion of practice valuation and why what your practice is worth goes far beyond the numbers on your P&L. 

Explore the role that tangible assets, online presence, and employee turnover have on practice value, discover what you can be doing today that will provide lasting growth for the value of your business, and learn some of the most common pitfalls that have kept successful practice owners from realizing the true potential of their most valuable asset.

Ever wonder what optometry looks like across the world?

Join Bethany and Hasnain Mamdani, an optometrist from the UK and host of the Optics Room Podcast in the first of a two-part special as they dive into a discussion comparing the life of an optometrist in the US and the UK to find out what we may be able to learn from each other. 

Discover why becoming an optometrist requires a unique journey on each side of the Atlantic, and how differing patient expectations and healthcare systems play a significant role in shaping the profession. From pricing strategies to clinical practices, we'll delve into the fascinating international web of optometry and identify ways to improve eyecare no matter where you call home.