Thu, 31 July 2014
Did you know that contact lens patients get examined more than TWICE as frequently as eyeglass patients, or that patients prefer news magazines in the waiting room? Do you know how important weekend hours are for prospective patients or what they consider too long of a wait for an appointment? Do they prefer email to the telphone when making appointments?
Listen to this very interesting and helpful episode as researches from Jobson and the Vision Council share the findings and trends from three very important studies.
Direct download: 07-30-14.mp3
Category:Optometry -- posted at: 6:28pm EDT
Fri, 25 July 2014
A union for optometrists? Might this be a vehicle for OD's do deal with vision care plan woes? Listen to the show as Craig Steinberg, OD, JD and antitrust attorney David Balto discuss the formation of this union and what it could mean for your practice.
Direct download: 07-23-14.mp3
Category:Optometry -- posted at: 4:09pm EDT
Thu, 17 July 2014
Demodex critters are the topic of this show. Hear from expert Scott Schachter, OD about how to diagnose, treat, manage patient visits and expectations and build your practice by being the demodex exterminator. Lid scrubs are out . . . learn what's in!
Direct download: 07-16-14.mp3
Category:Optometry -- posted at: 12:59pm EDT
Wed, 2 July 2014
The six essential steps to ensuring any initiative in your practice succeeds. Gary talks about how to make your next office project - be it a marketing program or anything else, succeed!
Direct download: 07-02-14.mp3
Category:Optometry -- posted at: 10:48pm EDT