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If a staffer is out, do other staffers pitch in? Or do they say, "That's not my job?"
Every person in the office needs to do whatever it takes to keep all the balls in the air--and that means understanding the job BEFORE they have to do it.
This week, learn 5 reasons to cross-train your staff.
Direct download: 1302018.mp3
Category:Optometry -- posted at: 5:24am EST

Do you ever think about the person accompanying your patient to the office? Make a good impression, and you might get a new patient!
Patient escort are spending time in your reception area. You should be working to wow them just like you wow your patients.
This week, learn 9 ways to make your patient's escort happy.
Direct download: 12319.mp3
Category:Optometry -- posted at: 11:36am EST

If you're planning advertising for the year, be sure you answer these 8 questions first.
As with most things in life, much lies in the details and the preparation. Advertising is no different.
Tune in to this episode of the Power Hour to find out more.
Direct download: 1162019.mp3
Category:Optometry -- posted at: 3:54pm EST

Why did your practice miss the mark in 2018? 
This week, look back on what didn't work and why, then figure out how to fix it for 2019.
Remember, hope is not a strategy.
As consultants, we've seen many goals that haven't been reached. Gary discusses the top 5 reasons goals aren't attained, so when you plan for 2019, you may a better shot at attaining your new goals.
Tune in to this episode of the Power Hour to learn from 2018's failed goals.
Direct download: 192019.mp3
Category:Optometry -- posted at: 9:06am EST

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