Power Hour Optometry's Only Live Radio Show

Gary rolls up his sleeves and gets into a discussion about some innovative external marketing strategies you should be using at your practice.  What works, what doesn’t, how to budget and plan your marketing and how to create compelling campaigns are all topics to be covered on this show.  

Direct download: 22217.mp3
Category:Optometry -- posted at: 12:33pm EDT

Barney Dougher, President of HOYA Vision Care, Americas, joins the show to give his opinion on how eyecare’s biggest merger ever may affect your practice and the industry.
Our last show on this topic had our largest listening audience ever and we expect this episode to be even BIGGER!
Direct download: 21517.mp3
Category:Optometry -- posted at: 10:19am EDT

You’ve worked really hard to get patients to come into your practice.  Are you working as hard to make sure they never leave . . . and come back when they should?  This episode of the Power Hour is dedicated to what Gary calls, “the lifeblood of EVERY business and practice.”  Learn why it’s so important and then how to make yours better – regardless of how you actually do it!  Which are better?  Postcards or text messages?  Robo-calls or real people calling?  Does pre-appointing matter?
Be ready take notes for this episode!  What you hear Wednesday night, you’ll start using Thursday morning!
Direct download: 2817.mp3
Category:Optometry -- posted at: 7:49am EDT

Inventory is a major expense for a practice yet one that rarely gets any attention beyond – “There’s a hole on the board – I guess we need to fill it with something.”  On this episode of the Power Hour, Gary takes your calls and shares easy strategies to help you control what for most practices, is arguably the biggest potential profit generator – or potential profit loser – in a practice.

Direct download: 2117.mp3
Category:Optometry -- posted at: 9:31am EDT

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