Power Hour Optometry's Only Live Radio Show

Asking staff answer the phone with a script is a mistake. No matter how skilled, they will sound like they’re reading from a document instead of delivering personal information.

Instead, staff who take phone calls should know the practice intimately enough to respond to any calls.

Find out how to train your staff to answer the phone like a human, not a robot.

Direct download: Scripts.mp3
Category:Optometry -- posted at: 3:49pm EDT

It might seem elementary, but being able to communicate effectively to your patients may be the most important factor in building a practice. Communication skills can have a major influence on the success of a practice.

Direct download: patient_communication.mp3
Category:Optometry -- posted at: 5:07am EDT

What 3-minute free technique can increase eyeglass sales by 32% and contact lens patients by 20%?

A contact lens trial!

Find out how and why this works on this week's show.

Direct download: 32719.mp3
Category:Optometry -- posted at: 9:35pm EDT

You bought a practice. Now what?

Tune into this week's Power Hour to find out what changes to make (and not make) and how to transition doctors.

Direct download: 3132019_Radio.mp3
Category:Optometry -- posted at: 11:31pm EDT

Considering buying a practice?
Tune in to this week's Power Hour to know how to avoid buying the wrong practice.
Do you know what in the negotiations process should immediately raise a red flag? Get the insight you need to avoid making a mistake.

Direct download: 362019.mp3
Category:Optometry -- posted at: 6:57am EDT

If you have considered implementing discounts or incentives for your patients, think twice.
They usually aren't successful due to the impact they have on the bottom line and the question of whether a professional service benefits from such incentives in the first place.

Direct download: 2272019.mp3
Category:Optometry -- posted at: 8:35am EDT

Looking to attract a different kind of patient? Wanting to expand into boutique-or budget-services? Or even need to change patients' perception of your practice? Listen to this week's show to learn 8 ways to change your patient base.

Direct download: 21319.mp3
Category:Optometry -- posted at: 7:38am EDT

Having a hard time saying no to employees? Should you maintain a proper distance or be ‘one of the guys?’ Effective management skills often impacts on the bottom line.
Find out how to be a better boss on this episode of the Power Hour.

Direct download: FEB62019.mp3
Category:Optometry -- posted at: 11:05am EDT

If a staffer is out, do other staffers pitch in? Or do they say, "That's not my job?"
Every person in the office needs to do whatever it takes to keep all the balls in the air--and that means understanding the job BEFORE they have to do it.
This week, learn 5 reasons to cross-train your staff.
Direct download: 1302018.mp3
Category:Optometry -- posted at: 5:24am EDT

Do you ever think about the person accompanying your patient to the office? Make a good impression, and you might get a new patient!
Patient escort are spending time in your reception area. You should be working to wow them just like you wow your patients.
This week, learn 9 ways to make your patient's escort happy.
Direct download: 12319.mp3
Category:Optometry -- posted at: 11:36am EDT

If you're planning advertising for the year, be sure you answer these 8 questions first.
As with most things in life, much lies in the details and the preparation. Advertising is no different.
Tune in to this episode of the Power Hour to find out more.
Direct download: 1162019.mp3
Category:Optometry -- posted at: 3:54pm EDT

Why did your practice miss the mark in 2018? 
This week, look back on what didn't work and why, then figure out how to fix it for 2019.
Remember, hope is not a strategy.
As consultants, we've seen many goals that haven't been reached. Gary discusses the top 5 reasons goals aren't attained, so when you plan for 2019, you may a better shot at attaining your new goals.
Tune in to this episode of the Power Hour to learn from 2018's failed goals.
Direct download: 192019.mp3
Category:Optometry -- posted at: 9:06am EDT

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