Power Hour Optometry's Only Live Radio Show

The CDC, in close collaboration with industry partners, has organized Contact Lens Health Week as a strategy to increase public awareness and promote healthy contact lens wear and care.  Jennifer Cope, MD, MPH from the CDC and  Joseph P. Shovlin, O.D., F.A.A.O., the President, American Academy of Optometry, join the Power Hour to discuss the fourth annual Contact Lens Health Week. This year’s campaign theme is “healthy habits mean healthy eyes” with a focus on encouraging youth to start healthy habits early, for healthy eyes later. Increased awareness about the importance of proper contact lens hygiene can encourage contact lens wearers to adopt healthy habits that can reduce their chances of getting an eye infection. 

Direct download: 82317.mp3
Category:Optometry -- posted at: 6:42pm EST

Five years ago the first Power Hour episode discussed the future of optometry. What's has and hasn't come true since that show? The dialogue will probably surprise you!

Direct download: 81617.mp3
Category:Optometry -- posted at: 10:03am EST

It’s as constant and inescapable as gravity.  Yet, most of us only focus on the downside of the 80-20 rule and don’t look at how it can actually help our practices.  That changes on this episode of the Power Hour when Gary discusses how this powerful principle can help you build your practice.  Marketing, staffing, accounts receivable, and scheduling are but a few of the areas that can be improved once you understand how to leverage this natural law.

Direct download: 8917.mp3
Category:Optometry -- posted at: 10:20am EST

While Google Glass “1.0” certainly had enough challenges that prevented it from becoming mainstream in optometry, other companies (including Google) haven’t stopped developing new and better products.  Listen to this episode of the Power Hour as we bring back industry expert David Friedfeld, the president of ClearVision and Dr. Richard Clompus, the VP of Communications for PogoTec and we visit the current state of wearable eyewear and how it can work in your practice.

Direct download: 8217.mp3
Category:Optometry -- posted at: 11:46pm EST

What’s the secret number of dollars that should trigger you to start thinking, “I need help and need to hire an associate?” Does such a number even exist?
Regardless, when the time comes and you decide to bring an associate into your practice, how should you do it? On the next episode of the Power Hour, Gary discusses the nuances and best practices to bringing on an associate doctor. When you should do it, how to it and why you should (or shouldn’t) consider it.
Like all the practice building topics discussed on the show, you can expect this discussion to be thought provoking with very different information you’re likely to hear anywhere else!

Direct download: 72617.mp3
Category:Optometry -- posted at: 7:42am EST

Listen to this episode as we discuss the current state of telemedicine, what Smart Vision Labs (www.smartvisionlabs.com) has learned since their last appearance and why they have re-released their latest device. Two of the newest clinical studies will be discussed on the show. Smart Vision believes OD’s can work well with them instead of having an adversarial relationship and welcomes your calls on the show. So, is it really an eye exam in an iPhone or something else? Tune in and find out!

Direct download: 71917.mp3
Category:Optometry -- posted at: 4:46pm EST

Treehouse Eyes opened about a year ago.  Founded by Dr. Gary Gerber and industry veteran Matt Oerding, with two centers already open in the DC area, Matt and Gary discuss how and why the company launched, what the results have been so far and what their future expansions plans are.

Direct download: 71217.mp3
Category:Optometry -- posted at: 7:32pm EST

Erik Lilligren from Eyecarevideo.tv joins the show and talks about why and how practices can effectively use video in their practices.  Learn the tips and tricks the pros use to promote your practice and make you stand out from the crowd!  An overlooked medium, and often used poorly, video can be a great tool to position your practice, especially in crowded markets.

Direct download: 62817.mp3
Category:Optometry -- posted at: 12:25pm EST

Whether it’s Google ad words, boosting a Facebook post, or a recall snail mail postcard – the basics of marketing still apply.  Ignore any of these and your attempts are sure to fail.  Use all of them and you’re sure to succeed.  Gary covers all you need to know about this important topic on this episode of the Power Hour.

Direct download: 61417.mp3
Category:Optometry -- posted at: 11:18am EST

Two weeks ago, the Vice President of Operations for the Power Practice, Paul Ferraro, was our guest on the show.  Paul discussed the first steps in recruiting top talent – job posts, telephone screening, etc.  Tune in to this episode of the Power Hour as the discussion continues.  Topics include the actual in person interview – questions, flow, structure, working interviews, the onboarding process, staff retention and why staff members really leave and an array of other important topics.

Direct download: 6717.mp3
Category:Optometry -- posted at: 12:06pm EST

Tune in to this episode of the Power Hour when Gary invites listeners to share their most “off the wall” customer service tricks and tips.  He also brings many of the strategies he used in his own practice as well as those of very successful practices from around the country.

Direct download: 53117.mp3
Category:Optometry -- posted at: 9:16am EST

Harvard Business Review estimates that 80 percent of turnover is due to bad hiring decisions. The consequences of a wrong hire can go beyond turnover costs.  Listen to this episode of the Power Hour to learn how you can minimize the “bad hire” occurrence, on your way to building a happy and productive staff.  

Direct download: 52417.mp3
Category:Optometry -- posted at: 9:54am EST

We surveyed ODs to find out!  Learn which ODs are the happiest, what makes them unhappy, and what you can do to increase your own professional satisfaction. Tune in to the Power Hour to hear Gary discuss this interesting topic with Dr. Bethany Fishbein.  

Direct download: 51017.mp3
Category:Optometry -- posted at: 1:26pm EST

Continuing and building on last weeks’ episode on how to elevate your customer service, Gary discusses innovative techniques to empower your staff.  Tune in to this episode of the Power Hour for strategies that allow your staff to help you, are welcomed by them, last beyond one office meeting and immediately add to your bottom line.

Direct download: 5317.mp3
Category:Optometry -- posted at: 5:22pm EST

What can optometrists learn from the latest United Airlines customer service debacle?  A LOT!  Tune in to this episode of the Power Hour where Gary discusses great ways to amp up your customer service, a simple technique to measure it, and what to do when things go horribly wrong – which at some point, they absolutely will!

Direct download: 42617.mp3
Category:Optometry -- posted at: 3:27pm EST

There’s more to cutting costs than squeezing your sales reps for better deals.  Gary discusses his top five ways so add to your practice’s bottom line on this episode of the Power Hour.

Direct download: 41917.mp3
Category:Optometry -- posted at: 6:31am EST

Do you look forward to office meetings, or do you dread them and then ultimately cancel them?  Tune in to this episode of the Power Hour where Gary discusses new ways to effectively and efficiently hold staff meetings that are productive and add to your practice’s bottom line.

Direct download: 41217.mp3
Category:Optometry -- posted at: 8:09am EST

Decreasing revenues with increasing expenses and regulations, online eyeglass selling, “generic” contact lenses and online refraction – to name just a few things – are going to fundamentally change and possibly eliminate optometry as we know it.  Gary talks about why that’s a GOOD thing and how you can leverage the tsunami of change NOW to position your practice for whatever the future holds.  Tune in to this thought provoking episode of the Power Hour!

Direct download: 4517.mp3
Category:Optometry -- posted at: 3:41pm EST

Vision by Design, the country’s best meeting on myopia control is right around the corner. Get a snapshot of myopia control in general and the meeting in particular from Dr. Paul Levine, President of the American Academy of Orthokeratology and Myopia Control.
Paul gets listeners up-to-date on what’s new in myopia control and talk about why it’s important for your practice.

Direct download: 32217.mp3
Category:Optometry -- posted at: 10:56am EST

Drs. Mark Rosner and Debby Feinberg are back on the show to discuss some of the latest work they’ve been doing with minute amounts of prism.  On the previous show they discussed how they have had literally life changing results for their patients by carefully prescribing minute amounts of prism.  Get caught up on some of their latest work on this  episode of the Power Hour.

Direct download: 31517.mp3
Category:Optometry -- posted at: 3:16pm EST

Mike Hundert is the current Chairman of The Vision Council, as well as Chief Executive Officer and Chief Creative Officer of De Rigo Rem, part of the world's fourth largest provider of eyewear.  Mike joins Gary for a discussion on the Power Hour to give his thoughts on what is arguably the biggest merger – ever - in the eyecare industry, and how it will affect consumers, other frame and lens manufacturers and your practice.  Don't miss this thought provoking and interesting episode.

Direct download: 3817.mp3
Category:Optometry -- posted at: 3:24pm EST

On last week's show, Gary talked about successful strategies to externally market your practice.  This week, the show focuses on internal marketing.  Learn to turn last week's prospects into patients, who then become practice evangelists on this informative and entertaining episode of the Power Hour.

Direct download: 3117.mp3
Category:Optometry -- posted at: 4:03pm EST

Gary rolls up his sleeves and gets into a discussion about some innovative external marketing strategies you should be using at your practice.  What works, what doesn’t, how to budget and plan your marketing and how to create compelling campaigns are all topics to be covered on this show.  

Direct download: 22217.mp3
Category:Optometry -- posted at: 12:33pm EST

Barney Dougher, President of HOYA Vision Care, Americas, joins the show to give his opinion on how eyecare’s biggest merger ever may affect your practice and the industry.
Our last show on this topic had our largest listening audience ever and we expect this episode to be even BIGGER!
Direct download: 21517.mp3
Category:Optometry -- posted at: 10:19am EST

You’ve worked really hard to get patients to come into your practice.  Are you working as hard to make sure they never leave . . . and come back when they should?  This episode of the Power Hour is dedicated to what Gary calls, “the lifeblood of EVERY business and practice.”  Learn why it’s so important and then how to make yours better – regardless of how you actually do it!  Which are better?  Postcards or text messages?  Robo-calls or real people calling?  Does pre-appointing matter?
Be ready take notes for this episode!  What you hear Wednesday night, you’ll start using Thursday morning!
Direct download: 2817.mp3
Category:Optometry -- posted at: 7:49am EST

Inventory is a major expense for a practice yet one that rarely gets any attention beyond – “There’s a hole on the board – I guess we need to fill it with something.”  On this episode of the Power Hour, Gary takes your calls and shares easy strategies to help you control what for most practices, is arguably the biggest potential profit generator – or potential profit loser – in a practice.

Direct download: 2117.mp3
Category:Optometry -- posted at: 9:31am EST

On a recent Power Hour episode, Gary shared strategies for hiring a great team. But what happens after they're hired?
Learn how to get alignment with your practice values and ways to get procedural things to stick! 
If you commonly say to staff, "We just went over that exact thing in a staff meeting!" then you'll want to tune in to this episode.
Direct download: 12517.mp3
Category:Optometry -- posted at: 5:52am EST

Reuters news and other historically reliable news sources recently reported a proposed merger between Essilor and Luxottica.  Howard Purcell, O.D., F.A.A.O., DIPL., Senior Vice President of Customer Development at Essilor, joins a special news breaking edition of the Power Hour.  Callers speak to Howard and learn about how this breaking news will affect the industry.

Direct download: 11817.mp3
Category:Optometry -- posted at: 1:26pm EST

A recent landmark court case for a New York Yoga Studio may have far reaching consequences on how doctors pay their associates.  The concept of Independent Contractors and how they can work in your practice is the topic of the next episode of the Power Hour.  Join attorney Elizabeth Harlan who argued the case on behalf of the Yoga Studio, that their employees were indeed independent contractors.  It’s an important topic for any doctor who has an associate or might hire one in the future!

Direct download: 11117.mp3
Category:Optometry -- posted at: 5:51am EST

On the first Power Hour of the year, Gary talks about starting at step one of practice team building: hiring a great team.  Hear some great strategies you can use the next time you need to hire someone – which as you’ll hear on the show – might not be as far off into the future as you might think!  If you’re a new practice owner or a seasoned veteran, you’ll get a lot of benefit by listening to this first episode of 2017!

Direct download: 1417.mp3
Category:Optometry -- posted at: 8:24am EST

On the Oct 26th episode, Gary discussed “Part 1” about how to use public speaking to grow your practice.  Listen to Part 2, on this episode of the Power Hour.  Learn everything, from content development to presentation style to creative ways to use Power Point (or NO Power Point) or Prezi, how to deal with questions and difficult audience members, suggestions for handouts and a lot more.

You already talk to patients every day and are great at it. Why not do the same thing in your community and talk to prospective patients? Learn how to make your own presentations more dynamic and memorable!

Direct download: 122116.mp3
Category:Optometry -- posted at: 9:36am EST

The Power Hour welcomes Maureen Cavanagh on this episode.  A 24 year industry veteran, Maureen heads up this important group whose mission is to enhance and promote the leadership role of women  in the ophthalmic industry through networking and peer support.  Maureen talks about what the association brings to its members and the industry as well as their goals for 2017.

Direct download: 121416.mp3
Category:Optometry -- posted at: 5:22pm EST

VSP's Global Board Chair Dan Mannen, O.D., F.A.A.O., and VSP Vision Care President Kate Renwick-Espinosa are our guests.

Dr. Mannen discusses his new position paper on managed vision care, which explores the value it provides patients and consumers, and why he believes the channel is so important to independent optometry. The guests also discuss VSP’s focus for 2017, how it is helping increase access to care, and take questions on other topics from callers.

Direct download: Dec716.mp3
Category:Optometry -- posted at: 7:31am EST

Join Jerry Warner, CooperVision President, as he talks about big picture changes in optometry such as selling models, online commerce, legislative battles, private lable contact lenses and more.

Direct download: 112016.mp3
Category:Optometry -- posted at: 1:26pm EST

If you could do five – and only five – things to build your practice, what would they be?  On this episode of the Power Hour, Gary shares his own special list of what he recommends to jumpstart your practice and ensure it stays highly efficient and profitable.

Direct download: 111616.mp3
Category:Optometry -- posted at: 10:19am EST

Dr. Mark Jacquot, Luxottica’s VP and Clinical Director, Vision Care Operations is the guest on this episode of the Power Hour.  Mark discusses his thoughts on the current state of corporate optometry and where he sees it fitting in the big picture of optometry’s future. 

Direct download: 11916.mp3
Category:Optometry -- posted at: 2:10pm EST

David Friedfeld is back on the air to share his thoughts about everything from what the optical of the future will look like to how many frames should be in a typical practice.  We discuss the pros/cons of carrying ubiquitous brands vs. frames from smaller independent companies, frame markup strategies and a potpourri of other important topics.

Direct download: 11216.mp3
Category:Optometry -- posted at: 6:36pm EST

Having given more than 1,000 presentations to audience sizes of 2 to 2,000, Gary taps into his experience and discusses how to use this powerful medium to get out into your community and build your practice.  Everything from content development to presentation style to creative ways to use Power Point or Prezi are discussed on this episode of the Power Hour.  
You already talk to patients every day and are great at it.  Why not do the same thing in your community and talk to prospective patients?  Learn how to make your own presentations more dynamic and memorable!
Direct download: 102616.mp3
Category:Optometry -- posted at: 9:27am EST

By using new technology, more opticians are now able to offer auto-refraction to patients. Some of them are having the data signed remotely and used as an eyeglass prescription. Is this a convenience for patients and a business builder for the optician, or a public health hazard? Is this part of the future of eyecare that should be embraced or avoided?
Listen to the this episode of the Power Hour when Yaopeng Zhou, the CEO of Smart Vision Labs calls in to discuss this important topic.

Direct download: 101216.mp3
Category:Optometry -- posted at: 11:51am EST

Listen to Gary on this episode of the Power Hour where he shares some of his unique perspectives around delegating.  This is much more than “buy an automated X and have your tech use it.”  Learn some very compelling reasons about WHY you should be delegating, what you should delegate and how to get it done.  As with all of Gary’s shows, you’re sure to get a perspective on a previously mundane topic you hadn’t ever considered before!

Direct download: 10516.mp3
Category:Optometry -- posted at: 9:02am EST

In addition to conventional marketing, properly used, public relations can be a huge benefit to most practices.  Tune in to this episode when PR professional Jennifer Bodner discusses how to get a great campaign in place for your practice.

Direct download: 92916.mp3
Category:Optometry -- posted at: 3:33pm EST

Your state law changed to say you could never see another new patient or raise your fees?

Listen to this thought provoking episode of the Power Hour with Gary leading the discussion. 

Direct download: 92116.mp3
Category:Optometry -- posted at: 5:35pm EST

Listen to this episode of Power Hour when we take your calls to discuss specifically how using a consultant helped your practice. 

 

Direct download: 91516.mp3
Category:Optometry -- posted at: 4:36pm EST

Your practice rent is one of the largest ongoing expenses your practice has.  Learn from real estate expert, Chuck Feitel, how to minimize your rent and maximize concessions from your landlord on this episode of the Power Hour. 

 

Direct download: 83116.mp3
Category:Optometry -- posted at: 3:22pm EST

Dr. Cheryl Engels, Senior Consultant from the Power Practice is our guest this week.  Dr. Engels runs the “Practice Made Perfect” program at the Power Practice and discusses her list of “must do and must know” before you open or buy your next practice.  Tune in for some lively and insightful discussion on this important topic!

Direct download: 08-24-16.mp3
Category:Optometry -- posted at: 10:31am EST

Most of us know George Martin as No. 75 of the New York Football Giants, the star defensive end of the 1970s and ‘80s, with 96 quarterback sacks, the touchdown record for a defensive lineman, a Super Bowl win and an incredible interception that Coach Bill Parcells called the greatest football play he has ever seen. George is an NFL legend, but he’s also so much more.
Son of a sharecropper who grew up dirt poor in the American South, through talent and determination, family and faith, George Martin became a true leader on the field and off, a man whose relentless positive energy and ability to inspire know no bounds. He has championed NFL colleagues as their union president, advocated for retired players with chronic injuries, and created a non-profit to help young people find their way to responsible adulthood through athletics and mentoring.
He joins the Power Hour along with Dr. Don Teig to talk about how OD’s can get more involved with concussion care for athletes. Tune it to this very special episode!

Direct download: 81716.mp3
Category:Optometry -- posted at: 7:41am EST

It’s easy to get bogged down in the regulations around security compliance, HIPAA and billing and coding requirements.  While the information is available to help you navigate the confusion, there are companies who can carry that burden for you.  Rob Marcella from CSEye talks about when it is (and isn’t) a good idea to outsource this important part of your practice, what to watch for when making the decision and other relevant topics.

Direct download: 81016.mp3
Category:Optometry -- posted at: 2:11pm EST

Alan Homestead, OD is the guest on this informative episode.  Get the latest on preventing and surviving audits, meaningful use updates, using after hours codes, using your iPhone for anterior seg photos and a host of other important updates.  As the director of billing coding at the Power Practice, Alan is uniquely capable to share his expertise on this important topic.

Direct download: 8316.mp3
Category:Optometry -- posted at: 11:39am EST

It might be an old saying, but it certainly applies to any OD trying to manage their practice. Listen to this episode where Gary shares his, and his Power Practice client list of, “If I’d only known then what I know now I would have . . .”
On tap for this interesting episode are topics like starting a practice that focuses on everything except the doctor, learning practice building from anyone but an optometrist, the importance of culture, what marketing really means for an OD and lessons learned about staff management.

Direct download: 72716.mp3
Category:Optometry -- posted at: 11:19am EST

Dr. Edward Paul gets us up-to-date on how OD’s can integrate nutrition into their practices.  Everything from science to practice management is on tap for this episode.

Direct download: 72016.mp3
Category:Optometry -- posted at: 11:26am EST

Tarik Sedky from Agency Pure has done advertising for Glaxo Smith Kline, DuPont, AT&T, Home Depot and many other large corporations.  Now, he’s our guest on the Power Hour where he shares his words of wisdom and discusses how optometrists can emulate the marketing messaging of these huge companies – at a fraction of the cost. He covers the most common mistakes small businesses make in their marketing and talks about how you can improve yours.

Direct download: 71316.mp3
Category:Optometry -- posted at: 3:08pm EST

Lukas Ruecker, president of EyeMed and Dr. John Lahr, VP of Provider Relations return to the Power Hour to take your calls.  Topics include their perspectives on the managed vision care marketplace overall, where and how they think optometry will be practiced in the future and how EyeMed is working with doctors to promote positive clinical patient care outcomes and a positive overall consumer experience. 

Direct download: 7616.mp3
Category:Optometry -- posted at: 6:27pm EST

Architect Joost Bende is our guest this episode of the Power Hour.  With experience designing medical and optometry practices of all shapes and sizes, Joost answers questions about your own personal design challenges and answer questions about everything from color schemes to window placement.

Direct download: 62916.mp3
Category:Optometry -- posted at: 7:25am EST

Drs. Barry Eiden and Andrew Morgenstern join the show to get listeners up-to-date on all things keratoconus.  It’s more prevalent than you think and there’s a lot more you can do about it than just stress over patients never being really happy with their contact lenses.  We’ll also take a deep dive into cross linking and how it fits in an OD’s practice.

Direct download: 6-22-16.mp3
Category:Optometry -- posted at: 10:59am EST

Drs. Tom Arnold and Nathan Schramm are fitting a lot of their patients with scleral lenses. Are you?
Find out why they’ve become so popular in their practices, and how the doctors became clinically competent and practice management savvy with these specialty lenses. Find out how you too can get on board with one of the hottest modalities in contact lens care.

Direct download: 061516.mp3
Category:Optometry -- posted at: 3:09pm EST

Jason Nichols, OD, MPH, PhD, FAAO, shares his thoughts and data about how contact lenses are viewed and prescribed outside the U.S. and what American doctors can learn from their international colleagues.

Direct download: 6816.mp3
Category:Optometry -- posted at: 8:52am EST

Gary walks through the most important “mid year” metrics to examine as we approach the halfway point of the year.  Are you hitting the goal you laid out back in January and are you sticking to your budget?  Scheduling, staffing and marketing are all fair game for discussion on this episode of the Power Hour!

Direct download: 060116.mp3
Category:Optometry -- posted at: 5:59pm EST

Johnson & Johnson Vision Care President Peter Menziuso and Vice President of Professional Affairs Dr. Millicent L. Knight discuss current trends in the contact lens industry, opportunities to expand your contact lens practice, their recent entry into the monthly lens category, and their recent decision to eliminate UPP pricing for the company's contact lenses.
Listen to this episode of the Power Hour and get an update on current contact lens market trends and legislative battles being waged around the country.
Direct download: 52516.mp3
Category:Optometry -- posted at: 2:09pm EST

Previously unaware of the enormous unmet demand for eye care within his San Francisco community, Robert Bell began using his influence as a long-time eye care industry executive, consultant, and speaker to inspire more eye care professionals to volunteer and to bring in more optical and optometric resources, equipment, and eyewear to the Project Homeless Connect vision program in San Francisco.  Hear about Robert’s journey and how you can do the same thing to support your own communities.

Direct download: 51816.mp3
Category:Optometry -- posted at: 4:20pm EST

Moscot is a New York institution currently headed by Director, Dr. Harvey Moscot.  As a fourth generation owner in arguably the most competitive optical environment on the planet, Harvey shares his company’s legacy and “secret sauce” to enduring for so strongly for so long.  Take a deep dive with Harvey on the Power Hour and  hear this fascinating story about how all of his locations compete not only with Warby Parker, but with every other conceivable optical competitor on the price volume curve spectrum.

Direct download: 5112016.mp3
Category:Optometry -- posted at: 7:47am EST

We’re honored to welcome one of optometry’s best known speakers, Dr. Paul Karpecki back to the Power Hour!  Paul gets us up-to-date on everything from anterior segment technology, disease and treatment, advances in refractive surgery and keratoconus – and just about anything else you might think of!  Take advantage of this rare opportunity to listen to a genuine optometric thought leader on this episode.

Direct download: 54162.mp3
Category:Optometry -- posted at: 4:39pm EST

Healthcare attorney Susan Orr is back on the Power Hour.  Our topic is the recent increase in audits by Medicare and other 3rd party payors resulting in overpayments that need to be returned by the provider.  Hear how to approach these audits and what to do when you discover a billing error. Also, get up to date information on REQUIRED compliance plans that are necessary to remain a participating provider in Medicare.  We also discuss the sale of practices – stock purchase or asset purchase – the pros and cons of each.  

Direct download: 42716.mp3
Category:Optometry -- posted at: 12:34pm EST

Dr. Vance Thompson is our special guest on this episode of the Power Hour.  Vance has been, and is currently involved in many FDA studies related to refractive surgery.  Listen to his insights about what’s hot, what’s not and what you must know about the next wave of dry eye treatments, cross linking, phakic IOL’s, presbyopia treatments and cataract surgery.  With Vance on the show, be prepared for a fascinating discussion – and the show’s FIRST discussion about refractive surgery!

Direct download: 42016.mp3
Category:Optometry -- posted at: 4:08pm EST

Talking about everything from an anterior seg update to national and state optometric politics, Dr. Art Epstein is back on the show.  Never one to hold back an opinion on all things optometry, we welcome Art back to the show.

Direct download: 41416.mp3
Category:Optometry -- posted at: 6:36am EST

Industry veteran, Mike Daley, is the guest on this episode of the Power Hour. As the CEO of the Vision Council, Mike discusses this important industry organization whose mission is to grow in the vision care industry through education, advocacy, research, consumer outreach, strategic relationship building and industry forums.
Mike also talks about their role in the upcoming Vision Expo East meeting and Think About Your Eyes.

Direct download: 4616.mp3
Category:Optometry -- posted at: 8:09am EST

Kate Gifford, OD joins the show to talk about the parallels and differences in how optometry is practiced in Australia vs. the US.  Business topics like the competitive landscape, corporate optometry and Internet sellers will be discussed in addition to clinical practice differences.  Don't miss this interesting discussion!

Direct download: 33016.mp3
Category:Optometry -- posted at: 10:15pm EST

Live from the Vision Source Exchange in San Antonio, TX. Listen in and join the discussion about where we’ve been, and more importantly, where we’re headed – and how you should prepare for what may lie ahead. Joining us are key industry executives from Vision Source as well as some members, old and new, to give their different perspectives.

Direct download: 31716.mp3
Category:Optometry -- posted at: 2:14pm EST

Questions and comments for the current AOA president, Steven Loomis, OD on this episode of the Power Hour.  Listen to the discussion about what the AOA has been working on of late and an in depth conversation about the current legislative battle with 1-800-Contacts, particularly in Arizona.  Don’t miss this VERY important episode!

Direct download: 32316.mp3
Category:Optometry -- posted at: 10:48am EST

The Power Hour is now listened to in 109 countries.  We broadcast from the United States and talk mostly about what’s happening here.  Why then, do optometrists from Albania to Zimbabwe listen?
Answering that question and others, on this episode of the Power Hour, is Leo Mac Canna, the CEO and founder of the practice management software company, Ocuco.  Ocuco is the second largest optical retail software company in the world, and continues to expand globally, with offices in the UK, USA, Canada, Ireland, Italy, France, Spain, Denmark, Norway, Sweden, Australia and China.  Given their global experience, Leo shares his insights on the world view of optometry and what some of the more “quirky” best practices are from around the world that we can all benefit from.

 

Direct download: 3916.mp3
Category:Optometry -- posted at: 10:45am EST

Chris Marentis, respected authority on internet marketing and founder of Surefire Social, an internet marketing company making major waves in optometry, is the guest on this episode of the Power Hour.  Joining Chris is Dr. Alan Glazier, a noted industry expert on digital marketing and social media.  

Direct download: 3316.mp3
Category:Optometry -- posted at: 4:35pm EST

Dr. Thomas Aller has been using multifocal contact lenses for years – successfully!  Yes, those same lenses that many of us run from, Tom runs towards!  Find out why and how he readily embraces these lenses and how he’s integrated them into his practice on this episode of the Power Hour!

Direct download: 22416.mp3
Category:Optometry -- posted at: 5:45am EST

Tune in to this episode and listen as VSP’s CEO, Jim McGrann takes your calls and questions from Gary.  Topics include everything from VSP’s Premier program, VSP’s new relationship with CVS and just about anything else listeners want to call in and talk to Jim about.  Don’t miss this important and unique opportunity to hear how Jim responds to your questions answered directly from the CEO!

Direct download: 21716.mp3
Category:Optometry -- posted at: 6:41pm EST

Listen to the show as Dr. Nick Despotidis talks about how he built one of the largest corneal reshaping practices on the planet and how it allowed him to provide a quality of practice and personal life that many of us only dream about.  Prepare to be inspired!

Direct download: 21016.mp3
Category:Optometry -- posted at: 11:54pm EST

It’s 5:00 PM, you’ve got your coat on and are heading out the door when your office manager stops you and says, “Mrs. Abrasion is on her way over. She was in a lot of pain so I thought it was best she come right over. I’m sorry – I hope that was OK.”
Of course it’s OK because you want to take care of this patient, but in doing so, you’ll now be late for your daughter’s violin recital.
Nearly all doctors, whether they are practice owners or associates, working in private or corporate practices, struggle with work–life balance.
On this episode of the Power Hour former AOA President, current full time OD and mom, Dr. Dori Carlson joins the show. Tune in to hear about how she juggled three full time jobs when most of us stress over just one.

Direct download: 2316.mp3
Category:Optometry -- posted at: 10:35am EST

You already know your patients are constantly looking at their mobile devices. Is your practice showing up on those devices?
They built the industry’s #1 mobile platform that allows doctors to connect with their patients. EyeXam Founder and CEO, Dr. Nikki Iravani talks about how EyeXam came to be, and based on what she learned in creating the app, shares her insights on how doctors can benefit from being more connected to their own patients and prospective patients. We talk about everything from patient’s viewpoints of scheduling exams, checking insurance benefits and of course, finding a doctor.

Direct download: 12716.mp3
Category:Optometry -- posted at: 12:34pm EST

Is he a comedian or an OD?  Dr. Monty Vickers’ witty insightful monthly columns having been making us laugh for more than 25 years.  Now, for the first time ever, he brings his “show” to live radio!  Listen to Monty and Gary on this episode of the Power Hour as they make light of all things optometric.

Direct download: 12016.mp3
Category:Optometry -- posted at: 9:25am EST

James Diecidue shares his unique viewpoints about how he thinks EHR’s SHOULD work, why some don’t work that way and his opinion on a new solution.  Tune in to hear this fresh viewpoint about a very important topic.

Direct download: 1616.mp3
Category:Optometry -- posted at: 7:46am EST

It’s been said that buying a house is the single biggest decision you’ll ever make . . . unless of course you’re buying a practice or starting your own.  Tune in to this episode of the Power Hour when Gary discusses his unique consultant’s view on how to stack the deck in your favor to ensure your success.

Topics include everything from choosing a name, dispelling the “location, location, location” myth, ways to save on rent and inventory, secrets to getting great staff and a list of other very important decisions you’ll need to make early on.

Direct download: 121615.mp3
Category:Optometry -- posted at: 3:55pm EST

It could be argued that for today’s OD, an OCT is as essential to the medical part of a practice as a phoropter is to the refractive practice.  With that level of importance, we are dedicating this episode to all things OCT.  To keep things lively and informative, we’ve invited competing OCT manufacturers to discuss the importance of the technology as well as why they believe their device is best.

Direct download: 121015.mp3
Category:Optometry -- posted at: 10:03pm EST

Digital dispensing devices are the topic of this episode of the Power Hour.  Guests include representatives from Zeiss, VSP, Shamir, Hoya and Essilor.

Direct download: 12215.mp3
Category:Optometry -- posted at: 5:09pm EST

Barry Tannen, OD, FCOVD, FAAO is our guest on this informative episode.  Barry talks about the latest body of evidence around optometric diagnosis and treatment of concussions and TBI patients and how you can make this a part of your practice.  It’s a fascinating topic where OD’s are making significant, life changing differences for their patients!  

Direct download: 111815.mp3
Category:Optometry -- posted at: 3:37pm EST

2016 is now only six weeks away.  Power Hour host and practice management consultant Gary Gerber, OD talks about the three things every practice should be doing NOW to ensure they get 2016 off to a profitable start and sustain growth during the course of the year.  Be ready to take notes for this show as Gary takes a deep dive into his three top planning strategies and how to ensure they get implemented and stick!

Direct download: 111215.mp3
Category:Optometry -- posted at: 4:40pm EST

Jeffrey J. Walline, OD PhD, Associate Dean for Research at The Ohio State University College of Optometry, is THE source for all things myopia and myopia control – and is the guest on this episode of the Power Hour.  Involved in all the major studies in this area (COOKI, CLAMP and CRAYON to name just a few) Jeff talks about what the research has (and hasn’t!) found and what lies ahead.  
Does spending time outside really make a difference in myopia progression?  Should you really be telling parents of myopic kids to limit time on their iPads?  Separate the myths from the facts on this important show.  
Direct download: 11415_.mp3
Category:Optometry -- posted at: 12:44pm EST

Angie Paccione, Ph.D from Verus Global is our guest on this episode of the Power Hour.  With her diverse background as an educator, professional basketball player and Colorado legislator, Angie talks about how to create a positive culture in your practice and how it leads to greater profitability.  The keynote speaker at the last Power Practice National Client meeting, Angie received a standing ovation at the conclusion of her motivating and very practical and useful talk.  Be sure to listen to this important episode, invite your staff to listen and get started on the path of becoming an inspiring leader!

Direct download: 102815.mp3
Category:Optometry -- posted at: 11:14am EST

Hear why doctors should join an alliance, and specifically, why they should join one of the six alliances on this episode (Block Business Group, IDOC, PECAA, PERC, PRIMA and Vision Source).

Is it just about who has the best price on a box of contact lenses, or is there more to it now? Is inclusion in a changing healthcare system a function of joining the “right” group or are they all the same? What about live meetings and camaraderie? Is that important? With six choices, which group – if any – is best for YOUR practice?

Direct download: 10-21-15.mp3
Category:Optometry -- posted at: 11:50am EST

They claim to help keep your appointment books full, help get positive online reviews, automate marketing emails and texts, and decrease the workload for your staff.
But which one is right for you?
You won't want to miss this episode where 4patientcare, Demandforce, Solutionreach, and Websystem3 discuss each of their offerings.  
Direct download: 101415.mp3
Category:Optometry -- posted at: 1:47pm EST

Dr. Don Teig is our guest on this episode of the Power Hour. Don discusses how he got his start in sports vision and ultimately wound up working with the NY Yankees, Knicks and training other doctors to work with their local sports teams and athletes. He also talks about his newest venture, The A Team, High Performance Vision Associates and some of their work across the country.

Direct download: 10-07-15.mp3
Category:Optometry -- posted at: 6:06am EST

Dentist have it made!
Or do they?
Trevor Maurer from SmileSource, a network of independent dentists is our guest on the next Power Hour.  With years of vision care experience behind him, Trevor talks about the similarities between us and how we can leverage dental’s best practices in our practices. 
Direct download: 09-30-15.mp3
Category:Optometry -- posted at: 5:19pm EST

With so much talk about social media and online reviews, is there still a necessity for a web site for most practices?  Tune in as the experts from iMatrix talk about why a broad based web approach still matters and how to go about making sure your web site is robust and meaningful to patients and prospective patients.  Getting patients to your web site isn’t enough.  They have to stay there long enough to absorb your message! Listen to this important show for updates you can use for your own web presence.

Direct download: 09-23-15.mp3
Category:Optometry -- posted at: 9:20am EST

Marc Ferrara – the CEO of information services at Jobson gets us up to date on why generational differences matter in our practices and what we should do about them
Jeremy Poincenot - 2010 World Blind Golf Champion shares his incredible inspirational life story and talks about the Vision of Children Foundation

Direct download: 09-18-15.mp3
Category:Optometry -- posted at: 3:20pm EST

Tony Hawk – Tony talks about his new line of eyeglasses and his foundation
Tom Loughran – from Reed Exhibitions, Tom discusses some of the “must see/do” things for Vision Expo attendees
Anne Marie Luthro – get ready for a fascinating discussion about optical shopper psychology and environmental factors that affect purchasing decisions
Direct download: 09-17-15.mp3
Category:Optometry -- posted at: 3:39pm EST

Gary is the guest as he’s interviewed and discusses his views on where the industry is headed and what OD’s should do to prepare and succeed.  He also shares some personal history about what brought about the Power Hour in the first place, future plans for the show and how it will benefit listeners.  Finally, listen to a “consulting free for all/stump Gary session”.

Direct download: 09-09-15.mp3
Category:Optometry -- posted at: 8:58am EST

You have a “no smoking in the office” policy.  Your optician only smokes during allowed break times.  When he comes back, he smells like smoke and you believe it is affecting sales in your practice.  Can you discuss this with the optician?  Can you fire them because of it?  What about an employee, who in your opinion, wears too much perfume or cologne?

You know that your millennial patient only responds to text messages.  Can you dismiss this horribly non-compliant contact lens wearer via text?

After repeated attempts at re-training, you have decided to fire your receptionist.  Just as you’re about to tell her she’s fired, she interrupts with, “I have great news.  I’m pregnant!”  Now what?

Attorney Ron Goldman, director of legal services for the Power Practice, joins this episode.  Listen as we take a deep dive into the above topics along with many others. 

Direct download: 9215.mp3
Category:Optometry -- posted at: 9:23pm EST

Never one to hold back his oft viewed controversial opinions, Barry discusses:

Why Rx expiration dates undermine a doctor’s credibility

The 5 stages of grief & Warby Parker

The 5 things ODs should never say

An Optician's view of “outside” prescriptions

Why you should give patients a prescription for “plano” as opposed to simply saying, “You don’t need glasses."

Direct download: 08-26-15.mp3
Category:Optometry -- posted at: 8:19pm EST

Steve Dorfman from Driven to Excel joins the show.  Steve’s background in two diverse industries – hospitality and car sales, allows him to bring a very different point of view to orchestrating a patient’s visit in your practice.

In addition to his 9 imperatives, Steve talks about why the patient experience is the real key to practice profitability.  Gary and Steve take a deep dive into this interesting topic and talk about ways you can make it positively memorable and absolutely profitable!

Direct download: 08-19-15.mp3
Category:Optometry -- posted at: 3:49pm EST

Their company's vision is, “To be the premium progressive lens designer and vendor in the United States.” 

Shamir CEO, Raanan Naftalovich joins the show and discusses how they are doing that in the face of the constantly changing vision care landscape.  Raanan opines on everything from the effect of vision care plans, internet eyeglasses and refractions, decreasing emphasis on optical sales, social media and millennials on this eclectic episode.

Direct download: 08-12-15.mp3
Category:Optometry -- posted at: 11:11am EST

When most doctors at this point in their careers would have already retired, Dr. Neil Draisin is forging on.  He has continually built larger and larger practices and assimilated nearly every specialty service into his still growing practice, Neil’s drive and enthusiasm to keep pushing his practice forward is contagious.  When others are complaining about the Internet and the rest of optometry’s woes, Neil is finding ways to make them work for his practice.  Proving that a long career doesn’t equate to a declining, stagnant or boring one, Neil shares his wisdom with us on this episode of the Power Hour.

Direct download: 08-05-15.mp3
Category:Optometry -- posted at: 9:37pm EST

Technology is shrinking and autorefractors are no exception.  But what does the reduction in size mean beyond simply saving space in your practice?  Are there other implications and is this trend likely to continue? 

Listen to our guests from Smart Vision Labs as we discuss their technology and handheld technology in general and what the implications might be for your patients and practice.

Direct download: 07-29-15.mp3
Category:Optometry -- posted at: 3:29pm EST

Contact lens guru, educator, writer, researcher and lecturer Patrick Caroline takes your calls on this episode of the Power Hour!  Pat talks about the reasons for the recent resurgence of GP lenses, how practitioners can get educated and benefit from current new modalities and designs and also what’s on the horizon.

Direct download: 07-22-15.mp3
Category:Optometry -- posted at: 4:29pm EST

Listen to the discussion about ethical practice dilemmas.  For example, a patient tells you that his last doctor charged him for $5 for a box of “free” trial lenses, another patient tells you their last doctor said she had glaucoma (and she clearly doesn’t) and that she had to be seen (and pay) every three months. 

What would you say to these patients?  Would you contact their previous doctors?  What about if you knew that another doctor in town was committing blatant insurance fraud, or your patient wants to self-refer for cataract surgery to a surgeon who you know is obviously and grossly inept with a long history of poor outcomes?

Don't miss this very special episode where the guest is YOU and YOUR personal experiences!

Direct download: 071515.mp3
Category:Optometry -- posted at: 10:31am EST