operationally, and financially—is where most practices struggle.

A Problem Most Practices Recognize

Many practices invest in advanced technology with good intentions—better care, differentiation, growth. Yet months later, the equipment is used inconsistently, reserved for rare cases, or quietly avoided because it disrupts flow.

Dr. Brujic explains why this happens so often:

• Doctors buy equipment to be “cutting edge” without first identifying a real gap in care or existing patient demand.
• Workflow isn’t designed to support consistent use
• Teams aren’t aligned on when or why to use it

The result is frustration—for clinicians, staff, and patients.

When close rates stall around 30–40%, most teams blame price. What if the real issue is what happens after the appointment?

Myopia management is no longer “up-and-coming.” It’s here, and it’s big. In this episode of Power Hour, Eugene sits down with Matt Oerding, CEO & Founder of Treehouse Eyes, to unpack a market Matt describes as a untapped opportunity, and the uncomfortable reality behind it: even though a large share of optometrists say they offer myopia management, only ~4–5% of eligible kids are actually receiving treatment.

Matt explains that the myopia “adoption gap” isn’t due to a lack of treatment options, but by execution: how consistently practices recommend, how the message is framed, and what happens after the parent says, “Let me think about it.”

What if cutting your staff dramatically could increase your profit margins by up to 30% with capture rates being at 78%?