Technology is no longer a “nice-to-have” in optometry — it’s the edge that separates growing practices from stagnant ones. 

In this episode of Power Hour, Eugene Shatsman brings together two leading innovators transforming how care is delivered and experienced: Grant Schmid, VP of Business Development at Altris AI, and Steven Marinkovich, Sr. Director of Sales at Adit. Together, they unpack how AI and automation are already reshaping clinical decisions, patient communication, and what the fully tech-enabled practice will look like by 2028. 

What do the fastest-growing practices in optometry have in common? They track the right numbers, and know how to act on them. 

In this data-packed episode of Power Hour, Eugene Shatsman welcomes back Dr. Jason Lake, founder of the Elevate Conference and a recognized leader in practice analytics, to kick off a brand-new quarterly series built for the numbers-driven OD. 

You don’t need more patients — you need more from each visit. 

That’s the lesson Dr. Janelle Davison learned after transforming her practice into a lean, high-performing operation that runs on technology and trust. She didn’t scale by adding exam slots. She scaled by designing a smarter model, one that prioritizes revenue per patient and gets patients saying “yes” before they even walk in the door. 

Optical is often the most overlooked revenue driver in your practice — but not for Kayla Ashlee. 

As founder and CEO of Spexy, and the creator of FrameTurn®, Kayla has trained hundreds of optical teams on how to turn product conversations into moments of trust, clarity, and connection.