Most practices think about growth in terms of marketing — but what if the real advantage lies in how you use technology to engage patients before they even pick up the phone? 

Optometry is facing some of its biggest challenges yet — from Medicare reimbursement cuts to scope expansion battles and new legislative threats that could redefine the profession. If you think these issues won’t impact your practice, think again.

Forget routine exams — eye care’s future just walked off the showroom floor at Vision Expo East 2025, and we've got your VIP ticket right here. Host Eugene Shatsman caught up with top executives from CareCredit, ZEISS, Silhouette Optical, and RevitalVision to uncover the innovations that had the industry buzzing. Whether it’s turning patient conversations into profitable treatments, groundbreaking lens technology, eco-conscious eyewear, or brain-training breakthroughs, this is your chance to tap into what's next — before your competitors do.