Building a thriving optometry practice isn’t about luck — It’s about strategy, efficiency, and data-driven decisions. Dr. David Cockrell has spent over 40 years refining the formula for success, turning his practice into a 12,000 sq. ft. powerhouse where five doctors each see 40 patients a day, without sacrificing quality of care. 

Innovation isn’t just reshaping tech—it’s transforming eye care, and your practice can be at the forefront. Ruth Yomtoubian, innovation leader at VSP, joins Eugene Shatsman to discuss the cutting-edge trends shaping eye care’s future. Fresh from CES, the world’s largest tech show—she reveals how AI, data, and multi-sensory tech are redefining healthcare and why optometrists need to take notice. 

Every practice owner understands the cost of making a change, but what about the cost of staying exactly the same?