The Power Hour

In the latest episode of Power Hour, Jordon Comstock discusses how membership plans can transform your optometry practice’s approach to patient care and revenue growth. With more than 100,000 patients already on membership plans in the dental world, Jordan dives into why this model works, especially for optometry. 

Instead of relying on managed care companies, imagine having patients pay you directly through a monthly fee you control. This gives you the flexibility to design benefits that align with your practice's needs. In fact, membership patients spend 4.5 times more annually, making this a powerful tool for increasing revenue and patient loyalty. 

Direct download: Ep_32.mp3
Category:Optometry -- posted at: 8:53am EST

Are you ready to uncover practical marketing tips that can drive real growth for your practice? In this latest live Power Hour episode from Vision Expo West, Eugene Shatsman sits down with Daniel Rostenne – CEO and Founder of Eyecarepro, to share 10+ actionable marketing nuggets you can implement immediately. 

From leveraging off-page SEO and backlinks, to boosting your Google Reviews and improving patient engagement with video content, this episode is packed with insights every optometrist needs. Did you know that practices need at least 40+ reviews to be taken seriously, and that 76% of consumers trust a business more when they respond to negative reviews? 

You will also learn about the power of Google Ads, online scheduling, and why optimizing your Google Business Profile is critical. In fact, 60% of patients prefer booking appointments online, and 26% of online bookings happen after hours - so having an online scheduler is key to capturing these patients. 

Whether you are looking to enhance patient recall, improve conversions, or dominate local search results, this conversation is filled with data-driven advice from two marketing experts working with thousands of practices. 

Direct download: Ep_31.mp3
Category:Optometry -- posted at: 8:31am EST

Low vision care is often misunderstood, but in this episode of Power Hour, Dr. Richard Shuldiner shares how he’s defying industry norms with a low vision practice that generates $600,000 annually - while seeing just 6-8 patients per week! With decades of experience, Dr. Shuldiner has developed a highly profitable, patient-centered model that breaks down the barriers many optometrists face when considering low vision care. 

Direct download: PH_s12_e30_Richard_S_Audio.mp3
Category:Optometry -- posted at: 4:48am EST

In this must-watch episode of Power Hour, host Eugene Shatsman sits down with Jim McGrann, former CEO of VSP Vision and current CEO of Advancing Eyecare, to address the pressing concerns of eye care professionals (ECPs) and explore the future of optometry in an AI-driven world. As one of the most influential figures in the industry, Jim offers a unique perspective on VSP’s role in the evolving landscape of vision care and shares insights on how practices can thrive despite the challenges posed by managed care. 

Direct download: S12_E29_Audio.mp3
Category:Optometry -- posted at: 12:49am EST

Welcome to the Vegas Innovators Series, where we bring you cutting-edge insights from some of the brightest minds in optometry and ophthalmic care. In this special episode, host Eugene Shatsman sits down with industry leaders - Brant Southwell, Dr. James Rynerson, Cindy Braden, Cassandra, and Jim McGrann, each with game-changing innovations that are reshaping the way we think about eye care. From migraine relief to dry eye treatments, billing efficiency, and revolutionary AI tools, this series showcases what’s next for the industry.

Direct download: s12_e28-enhanced-93p.mp3
Category:Optometry -- posted at: 10:40am EST

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