How I Increased My Profit By 30% While Cutting Down Staff: Dr. Lauretta Justin & Eugene Shatsman

What if cutting your staff dramatically could increase your profit margins by up to 30% with capture rates being at 78%? 

This week on Power Hour, Eugene sits down with Dr. Lauretta Justin, Founder of Optometry Divas and creator of The CEO of You, to unpack a transformation that starts with burnout and ends with clarity, profit, and purpose. 

After running a full-scope practice with a team of ten, Lauretta hit a point many ODs know too well: she was successful on paper… and exhausted in reality. So, she decided what most people would never consider: she simplified everything. 

Fewer staff. Cleaner pricing. Tighter systems. More intentional leadership. 

The result? 
 
A 30% increase in net profit, a 20% jump in net cash flow, and a practice that finally supports the life she wants, not the other way around.