Thu, 20 April 2017
There’s more to cutting costs than squeezing your sales reps for better deals. Gary discusses his top five ways so add to your practice’s bottom line on this episode of the Power Hour. |
Thu, 13 April 2017
Do you look forward to office meetings, or do you dread them and then ultimately cancel them? Tune in to this episode of the Power Hour where Gary discusses new ways to effectively and efficiently hold staff meetings that are productive and add to your practice’s bottom line. |
Thu, 6 April 2017
Decreasing revenues with increasing expenses and regulations, online eyeglass selling, “generic” contact lenses and online refraction – to name just a few things – are going to fundamentally change and possibly eliminate optometry as we know it. Gary talks about why that’s a GOOD thing and how you can leverage the tsunami of change NOW to position your practice for whatever the future holds. Tune in to this thought provoking episode of the Power Hour! |
Fri, 24 March 2017
Vision by Design, the country’s best meeting on myopia control is right around the corner. Get a snapshot of myopia control in general and the meeting in particular from Dr. Paul Levine, President of the American Academy of Orthokeratology and Myopia Control. |
Fri, 17 March 2017
Drs. Mark Rosner and Debby Feinberg are back on the show to discuss some of the latest work they’ve been doing with minute amounts of prism. On the previous show they discussed how they have had literally life changing results for their patients by carefully prescribing minute amounts of prism. Get caught up on some of their latest work on this episode of the Power Hour. |
Thu, 9 March 2017
Mike Hundert is the current Chairman of The Vision Council, as well as Chief Executive Officer and Chief Creative Officer of De Rigo Rem, part of the world's fourth largest provider of eyewear. Mike joins Gary for a discussion on the Power Hour to give his thoughts on what is arguably the biggest merger – ever - in the eyecare industry, and how it will affect consumers, other frame and lens manufacturers and your practice. Don't miss this thought provoking and interesting episode. |
Thu, 2 March 2017
On last week's show, Gary talked about successful strategies to externally market your practice. This week, the show focuses on internal marketing. Learn to turn last week's prospects into patients, who then become practice evangelists on this informative and entertaining episode of the Power Hour. |
Thu, 23 February 2017
Gary rolls up his sleeves and gets into a discussion about some innovative external marketing strategies you should be using at your practice. What works, what doesn’t, how to budget and plan your marketing and how to create compelling campaigns are all topics to be covered on this show. |
Thu, 16 February 2017
Barney Dougher, President of HOYA Vision Care, Americas, joins the show to give his opinion on how eyecare’s biggest merger ever may affect your practice and the industry. Our last show on this topic had our largest listening audience ever and we expect this episode to be even BIGGER! |
Thu, 9 February 2017
You’ve worked really hard to get patients to come into your practice. Are you working as hard to make sure they never leave . . . and come back when they should? This episode of the Power Hour is dedicated to what Gary calls, “the lifeblood of EVERY business and practice.” Learn why it’s so important and then how to make yours better – regardless of how you actually do it! Which are better? Postcards or text messages? Robo-calls or real people calling? Does pre-appointing matter? Be ready take notes for this episode! What you hear Wednesday night, you’ll start using Thursday morning!
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