Thu, 14 July 2016
Tarik Sedky from Agency Pure has done advertising for Glaxo Smith Kline, DuPont, AT&T, Home Depot and many other large corporations. Now, he’s our guest on the Power Hour where he shares his words of wisdom and discusses how optometrists can emulate the marketing messaging of these huge companies – at a fraction of the cost. He covers the most common mistakes small businesses make in their marketing and talks about how you can improve yours. |
Thu, 7 July 2016
Lukas Ruecker, president of EyeMed and Dr. John Lahr, VP of Provider Relations return to the Power Hour to take your calls. Topics include their perspectives on the managed vision care marketplace overall, where and how they think optometry will be practiced in the future and how EyeMed is working with doctors to promote positive clinical patient care outcomes and a positive overall consumer experience. |
Fri, 1 July 2016
Architect Joost Bende is our guest this episode of the Power Hour. With experience designing medical and optometry practices of all shapes and sizes, Joost answers questions about your own personal design challenges and answer questions about everything from color schemes to window placement. |
Thu, 23 June 2016
Drs. Barry Eiden and Andrew Morgenstern join the show to get listeners up-to-date on all things keratoconus. It’s more prevalent than you think and there’s a lot more you can do about it than just stress over patients never being really happy with their contact lenses. We’ll also take a deep dive into cross linking and how it fits in an OD’s practice. |
Fri, 17 June 2016
Drs. Tom Arnold and Nathan Schramm are fitting a lot of their patients with scleral lenses. Are you? |
Fri, 10 June 2016
Jason Nichols, OD, MPH, PhD, FAAO, shares his thoughts and data about how contact lenses are viewed and prescribed outside the U.S. and what American doctors can learn from their international colleagues. |
Fri, 3 June 2016
Gary walks through the most important “mid year” metrics to examine as we approach the halfway point of the year. Are you hitting the goal you laid out back in January and are you sticking to your budget? Scheduling, staffing and marketing are all fair game for discussion on this episode of the Power Hour! |
Thu, 26 May 2016
Johnson & Johnson Vision Care President Peter Menziuso and Vice President of Professional Affairs Dr. Millicent L. Knight discuss current trends in the contact lens industry, opportunities to expand your contact lens practice, their recent entry into the monthly lens category, and their recent decision to eliminate UPP pricing for the company's contact lenses. Listen to this episode of the Power Hour and get an update on current contact lens market trends and legislative battles being waged around the country.
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Thu, 19 May 2016
Previously unaware of the enormous unmet demand for eye care within his San Francisco community, Robert Bell began using his influence as a long-time eye care industry executive, consultant, and speaker to inspire more eye care professionals to volunteer and to bring in more optical and optometric resources, equipment, and eyewear to the Project Homeless Connect vision program in San Francisco. Hear about Robert’s journey and how you can do the same thing to support your own communities. |
Thu, 12 May 2016
Moscot is a New York institution currently headed by Director, Dr. Harvey Moscot. As a fourth generation owner in arguably the most competitive optical environment on the planet, Harvey shares his company’s legacy and “secret sauce” to enduring for so strongly for so long. Take a deep dive with Harvey on the Power Hour and hear this fascinating story about how all of his locations compete not only with Warby Parker, but with every other conceivable optical competitor on the price volume curve spectrum. |