The Power Hour

In addition to conventional marketing, properly used, public relations can be a huge benefit to most practices.  Tune in to this episode when PR professional Jennifer Bodner discusses how to get a great campaign in place for your practice.

Direct download: 92916.mp3
Category:Optometry -- posted at: 3:33pm EDT

Your state law changed to say you could never see another new patient or raise your fees?

Listen to this thought provoking episode of the Power Hour with Gary leading the discussion. 

Direct download: 92116.mp3
Category:Optometry -- posted at: 5:35pm EDT

Listen to this episode of Power Hour when we take your calls to discuss specifically how using a consultant helped your practice. 

 

Direct download: 91516.mp3
Category:Optometry -- posted at: 4:36pm EDT

Your practice rent is one of the largest ongoing expenses your practice has.  Learn from real estate expert, Chuck Feitel, how to minimize your rent and maximize concessions from your landlord on this episode of the Power Hour. 

 

Direct download: 83116.mp3
Category:Optometry -- posted at: 3:22pm EDT

Dr. Cheryl Engels, Senior Consultant from the Power Practice is our guest this week.  Dr. Engels runs the “Practice Made Perfect” program at the Power Practice and discusses her list of “must do and must know” before you open or buy your next practice.  Tune in for some lively and insightful discussion on this important topic!

Direct download: 08-24-16.mp3
Category:Optometry -- posted at: 10:31am EDT

Most of us know George Martin as No. 75 of the New York Football Giants, the star defensive end of the 1970s and ‘80s, with 96 quarterback sacks, the touchdown record for a defensive lineman, a Super Bowl win and an incredible interception that Coach Bill Parcells called the greatest football play he has ever seen. George is an NFL legend, but he’s also so much more.
Son of a sharecropper who grew up dirt poor in the American South, through talent and determination, family and faith, George Martin became a true leader on the field and off, a man whose relentless positive energy and ability to inspire know no bounds. He has championed NFL colleagues as their union president, advocated for retired players with chronic injuries, and created a non-profit to help young people find their way to responsible adulthood through athletics and mentoring.
He joins the Power Hour along with Dr. Don Teig to talk about how OD’s can get more involved with concussion care for athletes. Tune it to this very special episode!

Direct download: 81716.mp3
Category:Optometry -- posted at: 7:41am EDT

It’s easy to get bogged down in the regulations around security compliance, HIPAA and billing and coding requirements.  While the information is available to help you navigate the confusion, there are companies who can carry that burden for you.  Rob Marcella from CSEye talks about when it is (and isn’t) a good idea to outsource this important part of your practice, what to watch for when making the decision and other relevant topics.

Direct download: 81016.mp3
Category:Optometry -- posted at: 2:11pm EDT

Alan Homestead, OD is the guest on this informative episode.  Get the latest on preventing and surviving audits, meaningful use updates, using after hours codes, using your iPhone for anterior seg photos and a host of other important updates.  As the director of billing coding at the Power Practice, Alan is uniquely capable to share his expertise on this important topic.

Direct download: 8316.mp3
Category:Optometry -- posted at: 11:39am EDT

It might be an old saying, but it certainly applies to any OD trying to manage their practice. Listen to this episode where Gary shares his, and his Power Practice client list of, “If I’d only known then what I know now I would have . . .”
On tap for this interesting episode are topics like starting a practice that focuses on everything except the doctor, learning practice building from anyone but an optometrist, the importance of culture, what marketing really means for an OD and lessons learned about staff management.

Direct download: 72716.mp3
Category:Optometry -- posted at: 11:19am EDT

Dr. Edward Paul gets us up-to-date on how OD’s can integrate nutrition into their practices.  Everything from science to practice management is on tap for this episode.

Direct download: 72016.mp3
Category:Optometry -- posted at: 11:26am EDT