The President and CEO of Essilor joins the show!  John Carrier takes your calls and shares his views on where the industry is headed, the power of brands, why Essilor bought Coastal Contacts and clarifies Essilors relationship with Eyemed.

Did you know that contact lens patients get examined more than TWICE as frequently as eyeglass patients, or that patients prefer news magazines in the waiting room?  Do you know how important weekend hours are for prospective patients or what they consider too long of a wait for an appointment?  Do they prefer email to the telphone when making appointments?

Listen to this very interesting and helpful episode as researches from Jobson and the Vision Council share the findings and trends from three very important studies.

A union for optometrists?  Might this be a vehicle for OD's do deal with vision care plan woes?  Listen to the show as Craig Steinberg, OD, JD and antitrust attorney David Balto discuss the formation of this union and what it could mean for your practice.

Demodex critters are the topic of this show.  Hear from expert Scott Schachter, OD about how to diagnose, treat, manage patient visits and expectations and build your practice by being the demodex exterminator.  Lid scrubs are out . . . learn what's in!

The six essential steps to ensuring any initiative in your practice succeeds.  Gary talks about how to make your next office project - be it a marketing program or anything else, succeed!

Eight of the most incredible upcoming innovations in optometry . . . for example, eye drops for presbyopia and accommodative IOLS with no moving parts are just two things you'll hear optometric inventor Ron Blum, OD talk about on the show.  Also on the program is Frank Giammanco talking about an upcoming event at Vision Expo West that focuses on innovation and new inventions.  It's a fascinating discussion you must listen to!

Do we need yet ANOTHER association?  Three representatives from Energeyes, an association representing corporate optometrists, join the show to discuss their organization and how those who join might benefit.

Are you recruiting the BEST talent for your practice?  Learn the best way to do that from LocalEyeSite.com's Brad McCorkle.

An eye exam from a cell phone?  David Schafran, COO from Eyenetra discusses his technology as well as telemedicine in general.  Is this something you should embrace or fear?  Tune in and find out!

Learn how and when to do pre-employment background checks.  Listen to Tommy Huhn from National Applicant Screening talk about criminal and credit checks and drug testing of prospective employees.  Great information!