What’s the next BIG thing for OD’s to be aware of?  Listen to the broadcast live from the East West meeting in Cleveland as we pose that question to notable OD’s, Tom Quinn, Jerry Sherman, Marc Bloomenstein and Karla Zadnik.  Also joining us is Rick Cornett, the Executive Director of the Ohio Optometric Association talking about the ACA and John Hawley, VP from Optovue talking about their new iScan and DIGITAL, no injection, fluorescein angiography! 

Listen to some great content about what’s just around the corner and also hear Dr. Sherman talk about a controversy brewing at the NIH around the ARED’s study!

Special eyeglass lenses for use with digital devices?  Why not use PAL's or single vision lenses?  Hear the latest about lens designs and filters on this special show with guests from Essilor, Hoya and Zeiss.  If you think they all agree about the importance of filtering blue light, think again . . . and listen to the show - you'll be suprised!

GP Rockstar, Ed Bennett, OD, joins the show.  We talk about the resurgence of scleral lenses, great resources for new fitters, corneal reshaping and lots of other important topics.  Great information on this episode!

Live from Vision Expo West - Part 2!

• Ian Lane, OD, from Uprise talks about Meaning Use audit prepration and avoidance
• Andy Karp from Jobson discusses wearable technology
• Bob Main from Rochester optical talks about preparing for wearable tech in your practice
• Kevin Wheat, OD talks about how he uses Google Glass in his practice
• Alan Glazier, OD - the "Godfather" of optometric social media talks about OD's on Facebook

Broadcasting LIVE from the exhibit hall at Vision Expo West join our guests:

• Dr. Matt Alpert talk about how he's using Google glass in his own practice
• Tom Castiglione, the president of Morel, discusses how smaller companies (and practices) can compete with huge ones and let's us know what's coming in frame styles from Europe
• Drs. Howard Purcell and Janelle Routheir from Essilor talk about new education initiatives, leadership changes at the company and how their "Power of Three" consumer ad campaign is benefiting pracitioners
• Holly Rush, Luxtottica retail president, talks about their innovative new strategy that is exemplified in their nearly "frameless" trade show booth as well as some new changes at the company
• Rick Clemente from Santinelli International talks about innovations in in office finishing
• Optometry Giving Sight gets us up to date with the World Sight Day Challenge!
• Dr. Larry Alexander talks about new OCT developments at Optovue

Should you be outsourcing your billing and coding?  Learn when the time is right, the mechanics of doing so and the benefits of having someone handle this critically important task from outiside your office. 

Also hear tips on avoiding and surviving audits as well as what the experts think are acceptable amounts of accounts receivables to have on your practice books. 

Rob Marcella from CS Eye and Branda Barton from Optometric Billing Solutions join the show!

UPP - Unilateral Pricing Policy - what exactly is it and what does it mean to your practice?  Join our special guest, Angel Alvarez, the CEO of ABB Optical Group as we dive into this important topic and take your calls!

Learn the essence of branding your practice and how you can separate it from the pack.  Warren Modlin from Oakley calls in to the show to share his expertise on branding and marketing and how the same strategies used by famous brands like Oakley can be used in your practice!

How to you introduce new procedures or technology to your staff?  What about staff who are resistant?  Dr. Ian Lane from Uprise software discusses the interesting subject of "Change Management" and how you should use it to help implementing an EHR system in your practice.

Is in-office finishing (edging) the right decision for your practice?  Listen to an informative and candid discussion with President & CEO of Santinelli, International, Gerard Santinelli as we dive into this important topic.