Five years ago the first Power Hour episode discussed the future of optometry. What's has and hasn't come true since that show? The dialogue will probably surprise you!

It’s as constant and inescapable as gravity.  Yet, most of us only focus on the downside of the 80-20 rule and don’t look at how it can actually help our practices.  That changes on this episode of the Power Hour when Gary discusses how this powerful principle can help you build your practice.  Marketing, staffing, accounts receivable, and scheduling are but a few of the areas that can be improved once you understand how to leverage this natural law.

While Google Glass “1.0” certainly had enough challenges that prevented it from becoming mainstream in optometry, other companies (including Google) haven’t stopped developing new and better products.  Listen to this episode of the Power Hour as we bring back industry expert David Friedfeld, the president of ClearVision and Dr. Richard Clompus, the VP of Communications for PogoTec and we visit the current state of wearable eyewear and how it can work in your practice.

What’s the secret number of dollars that should trigger you to start thinking, “I need help and need to hire an associate?” Does such a number even exist?
Regardless, when the time comes and you decide to bring an associate into your practice, how should you do it? On the next episode of the Power Hour, Gary discusses the nuances and best practices to bringing on an associate doctor. When you should do it, how to it and why you should (or shouldn’t) consider it.
Like all the practice building topics discussed on the show, you can expect this discussion to be thought provoking with very different information you’re likely to hear anywhere else!

Listen to this episode as we discuss the current state of telemedicine, what Smart Vision Labs (www.smartvisionlabs.com) has learned since their last appearance and why they have re-released their latest device. Two of the newest clinical studies will be discussed on the show. Smart Vision believes OD’s can work well with them instead of having an adversarial relationship and welcomes your calls on the show. So, is it really an eye exam in an iPhone or something else? Tune in and find out!

Treehouse Eyes opened about a year ago.  Founded by Dr. Gary Gerber and industry veteran Matt Oerding, with two centers already open in the DC area, Matt and Gary discuss how and why the company launched, what the results have been so far and what their future expansions plans are.

Erik Lilligren from Eyecarevideo.tv joins the show and talks about why and how practices can effectively use video in their practices.  Learn the tips and tricks the pros use to promote your practice and make you stand out from the crowd!  An overlooked medium, and often used poorly, video can be a great tool to position your practice, especially in crowded markets.

Whether it’s Google ad words, boosting a Facebook post, or a recall snail mail postcard – the basics of marketing still apply.  Ignore any of these and your attempts are sure to fail.  Use all of them and you’re sure to succeed.  Gary covers all you need to know about this important topic on this episode of the Power Hour.

Two weeks ago, the Vice President of Operations for the Power Practice, Paul Ferraro, was our guest on the show.  Paul discussed the first steps in recruiting top talent – job posts, telephone screening, etc.  Tune in to this episode of the Power Hour as the discussion continues.  Topics include the actual in person interview – questions, flow, structure, working interviews, the onboarding process, staff retention and why staff members really leave and an array of other important topics.

Tune in to this episode of the Power Hour when Gary invites listeners to share their most “off the wall” customer service tricks and tips.  He also brings many of the strategies he used in his own practice as well as those of very successful practices from around the country.