Power Hour Optometry's Only Live Radio Show (Optometry)

Dr. Richard Shuldiner is the Founder and President of The International Academy of Low Vision Specialists. The IALVS consists of 39 low vision optometrists throughout the USA and Canada personally trained by Dr. Shuldiner. Dr. Shuldiner is Clinical Director of Low Vision Optometry of Southern California and has seen over 10,000 low vision patients in his 45-year career. His impressive patient list includes the late actress Jane Russell, automaker Carroll Shelby, as well as Margie Durante and Frances Cagney. He received his OD degree in 1970 from Pennsylvania College of Optometry and has been recognized as a Low Vision Diplomate by the American Academy of Optometry since 1988.

Direct download: Updated_8212019.mp3
Category:Optometry -- posted at: 11:32am EDT

After staff salaries, the optical may be one of the most expensive parts of your practice. Many ODs are looking for ways to maximize their ROI, especially with frames.This week, Gary outlines the best frame board strategies you're likely not using.

Direct download: 081419.mp3
Category:Optometry -- posted at: 5:28pm EDT

Listen to the replay of this widely listened to episode from August 15, 2018.

It’s that time of year again…back to school.

If you haven’t already ramped up your marketing, this week’s show will offer tips on making eye exams part of the back-to-school routine. Don’t forget contact lenses, sports goggles, and more!

Kick-start the back-to-school season with the Power Hour!

Direct download: Replay_BTS.mp3
Category:Optometry -- posted at: 6:17am EDT

The person who answers the phone at your practice is more important than you think. The voice on the other end of the line is a patient's first introduction to your practice.  Don't you want to make that first impression a good one?

Direct download: 7312019.mp3
Category:Optometry -- posted at: 4:47pm EDT

Gary and his consultants have talked with many private-practice ODs and visited many practices. Although all are different, there are trends in the challenges these doctors face.

Tune in to Power Hour this week to learn the Top 5 challenges Gary and his consultants have seen. Chances are YOUR practice is experiencing them, too.

Direct download: 072419.mp3
Category:Optometry -- posted at: 8:13am EDT

Jim Thomas, editor of Optometric Management, joins Gary this week to discuss his favorite articles, topics, and trends.Did you know that Jim is also a stand-up comedian? He shares how to use humor in the office and in life.

Direct download: 7172019.mp3
Category:Optometry -- posted at: 4:56am EDT

Dr. Gary Gerber and Dr. Dwight Akerman discuss Myopia Management.

Topics to be discussed will include:
• Axial length – is it really necessary? Why not watch for changes in Rx?
• Is myopia management a specialty service or part of “core” optometry?
• What’s so bad about being a low myope? What about the optical advantages?
People will be calling in on both sides of these and other questions so make sure to listen in or call in with your own thoughts!

Direct download: 7102019.mp3
Category:Optometry -- posted at: 1:07pm EDT

This week, Gary discusses taking advantage of failing and why ODs shouldn’t be afraid to fail.
Fostering a culture of creativity means that sometimes plan will fall apart and things don’t work out.

Direct download: 6262019.mp3
Category:Optometry -- posted at: 5:55am EDT

Patient testimonials can work for your practice…but only if you use them to your advantage.
Gary gives you the scoop on how to get better patient testimonials and what to do with them.

Direct download: 6122019.mp3
Category:Optometry -- posted at: 1:47pm EDT

Scleral expert, Dr. Elise Kramer, shares her tips on how to bring this specialty into your practice.

Direct download: 652019.mp3
Category:Optometry -- posted at: 3:58pm EDT

In what may be the shortest Power Hour episode ever, in only about 5 minutes Gary will discuss a 5-minute technique that will have a profound and lasting impact on your practice.

Many practices have reported this simple 5-minute technique is one of the best things they’ve ever done in their practices!

Direct download: 5292019.mp3
Category:Optometry -- posted at: 5:23am EDT

Looking to kick your marketing into high gear? Learn what DOESN'T work. Find out the top marketing blunders seen in most practices. This week on Power Hour, Gary outlines the most common marketing tactics that don’t work.

Direct download: 5222019.mp3
Category:Optometry -- posted at: 8:53am EDT

Both options have pros and cons. This week, Gary outlines the pluses and minuses of buying a practice and opening cold.

Direct download: 5082019.mp3
Category:Optometry -- posted at: 9:04pm EDT

Find out how fear of failure and resistance to change can take a toll your practice. This week, Gary talks about the top 7 "should haves" and how they can lead to regret.

Direct download: may12019.mp3
Category:Optometry -- posted at: 6:46pm EDT

Guest Stephen Hamilton from Walman Instruments in a previously recorded episode gets you up to speed on:
• New vs. used
• Extended warranties: good or bad idea?
• Workflow considerations
• ADA compliance
• Effect of recent company mergers
• Best time to buy

Direct download: Walman.mp3
Category:Optometry -- posted at: 11:15am EDT

Asking staff answer the phone with a script is a mistake. No matter how skilled, they will sound like they’re reading from a document instead of delivering personal information.

Instead, staff who take phone calls should know the practice intimately enough to respond to any calls.

Find out how to train your staff to answer the phone like a human, not a robot.

Direct download: Scripts.mp3
Category:Optometry -- posted at: 3:49pm EDT

It might seem elementary, but being able to communicate effectively to your patients may be the most important factor in building a practice. Communication skills can have a major influence on the success of a practice.

Direct download: patient_communication.mp3
Category:Optometry -- posted at: 5:07am EDT

What 3-minute free technique can increase eyeglass sales by 32% and contact lens patients by 20%?

A contact lens trial!

Find out how and why this works on this week's show.

Direct download: 32719.mp3
Category:Optometry -- posted at: 9:35pm EDT

You bought a practice. Now what?

Tune into this week's Power Hour to find out what changes to make (and not make) and how to transition doctors.

Direct download: 3132019_Radio.mp3
Category:Optometry -- posted at: 11:31pm EDT

Considering buying a practice?
Tune in to this week's Power Hour to know how to avoid buying the wrong practice.
Do you know what in the negotiations process should immediately raise a red flag? Get the insight you need to avoid making a mistake.

Direct download: 362019.mp3
Category:Optometry -- posted at: 6:57am EDT

If you have considered implementing discounts or incentives for your patients, think twice.
They usually aren't successful due to the impact they have on the bottom line and the question of whether a professional service benefits from such incentives in the first place.

Direct download: 2272019.mp3
Category:Optometry -- posted at: 8:35am EDT

Looking to attract a different kind of patient? Wanting to expand into boutique-or budget-services? Or even need to change patients' perception of your practice? Listen to this week's show to learn 8 ways to change your patient base.

Direct download: 21319.mp3
Category:Optometry -- posted at: 7:38am EDT

Having a hard time saying no to employees? Should you maintain a proper distance or be ‘one of the guys?’ Effective management skills often impacts on the bottom line.
Find out how to be a better boss on this episode of the Power Hour.

Direct download: FEB62019.mp3
Category:Optometry -- posted at: 11:05am EDT

If a staffer is out, do other staffers pitch in? Or do they say, "That's not my job?"
Every person in the office needs to do whatever it takes to keep all the balls in the air--and that means understanding the job BEFORE they have to do it.
This week, learn 5 reasons to cross-train your staff.
Direct download: 1302018.mp3
Category:Optometry -- posted at: 5:24am EDT

Do you ever think about the person accompanying your patient to the office? Make a good impression, and you might get a new patient!
Patient escort are spending time in your reception area. You should be working to wow them just like you wow your patients.
This week, learn 9 ways to make your patient's escort happy.
Direct download: 12319.mp3
Category:Optometry -- posted at: 11:36am EDT

If you're planning advertising for the year, be sure you answer these 8 questions first.
As with most things in life, much lies in the details and the preparation. Advertising is no different.
Tune in to this episode of the Power Hour to find out more.
Direct download: 1162019.mp3
Category:Optometry -- posted at: 3:54pm EDT

Why did your practice miss the mark in 2018? 
This week, look back on what didn't work and why, then figure out how to fix it for 2019.
Remember, hope is not a strategy.
As consultants, we've seen many goals that haven't been reached. Gary discusses the top 5 reasons goals aren't attained, so when you plan for 2019, you may a better shot at attaining your new goals.
Tune in to this episode of the Power Hour to learn from 2018's failed goals.
Direct download: 192019.mp3
Category:Optometry -- posted at: 9:06am EDT

On the last Power Hour of the year, Dr. Art Epstein weighs in on the challenging future of optometry.

Direct download: 121918.mp3
Category:Optometry -- posted at: 2:15pm EDT

With the end of the year approaching, many of doctors buy that opto-toy they've always wanted. Unfortunately, this time next year - many of them regret their purchase. Learn ways to avoid buyers remorse as well as a unique way to nearly ensure new equipment is right for your practice and will be profitable.

Direct download: 121218.mp3
Category:Optometry -- posted at: 3:52pm EDT

Ever consider holding a staff meeting off-site? There are good reasons why should.
Learn why and tips for executing a good meeting on this week's Power Hour.
Direct download: 1252018.mp3
Category:Optometry -- posted at: 9:23pm EDT

Posed with common problems, like patients wait too long to see the doctor or patients complain about our fees, we usually come up with common solutions.  If we still have the same problems year after year, then those solutions didn’t work!  How can you and your staff devise genuinely novel solutions to chronic management problems?  Listen to the next episode of the Power Hour to learn how to use this special two word thought starter approach.

Direct download: 112818.mp3
Category:Optometry -- posted at: 6:56am EDT

It's that time of year again! 
Do you have a plan for employee bonuses? Do you give them? Should you give them? 
What about Christmas/holiday gifts? And let's throw sales spiffs in the mix, too.
Direct download: 112118.mp3
Category:Optometry -- posted at: 3:21pm EDT

What to do NOW to make sure you close out a strong year

Direct download: 111418.mp3
Category:Optometry -- posted at: 9:26pm EDT

Interested in integrating scleral contact lenses into your practice? Find out how to jump start your scleral lens fitting on this episode.

Direct download: 10312018.mp3
Category:Optometry -- posted at: 4:19pm EDT

What happens when two ODs marry? And what if they work together? Or what about an OD and an office manager or optician?
Being part of a double OD couple presents its own set of opportunities and challenges. Find out how to navigate them on this week's Power Hour.
Direct download: 102518.mp3
Category:Optometry -- posted at: 3:23pm EDT

If you're thinking about opening your own practice, this next episode is one you don't want to miss.  
Pulled from the files of clients who have successfully opened cold and those who were rescued after a less successful opening, learn the hits, misses wins, losses, mistakes, and regrets-and steps to avoid them.  
The errors seemed insignificant and inconsequential at the time but gave them years of heartache afterward.
Direct download: 101718.mp3
Category:Optometry -- posted at: 8:35am EDT

Howard Purcell, OD, FAAO, president and CEO of New England College of Optometry, joins the show to talk optometric education.
Are there too many schools? Is student debt too high? Is today's education still relevant to reality?

Direct download: 101018.mp3
Category:Optometry -- posted at: 8:38am EDT

Ever consider corporate optometry?
Dr. Maria Sampalis, founder of Corporate Optometry Facebook group and website , joins the show this week to provide an insider's view.
Direct download: 10032018.mp3
Category:Optometry -- posted at: 4:53pm EDT

If you had to do it all over again...would you choose optometry?  While you can't turn the clock back, you do have control over your practice's destiny. Tune in to this week's show to find out how to redo those things you'd do over.

Direct download: 91718.mp3
Category:Optometry -- posted at: 7:06am EDT

The cash-paying model in optometry is alive and well. Is it in your office?  Andy Corley joins the show to explain why. Andy is a 40-year veteran of the eye care industry from a start at Allergan to a move to AMO, then co-founding Chiron Vision and eyeonics. He is currently chairman of the board of RX Sight, Equinox, and eyeBrain Medical.

 

Direct download: 91218.mp3
Category:Optometry -- posted at: 11:05am EDT

Looking for an associate or partner for your practice?
On this episode, Gary offers tips on how to hire an associate and what to look for in a potential partner.
Direct download: 9518.mp3
Category:Optometry -- posted at: 12:30pm EDT

This week, Gary offers up the 5 best hiring and firing tips.
Be sure you are bringing on and moving on staff in ways that help your practice.

Direct download: 82918.mp3
Category:Optometry -- posted at: 5:25pm EDT

Want to learn how to trim costs?  Listen to this episode of the Power Hour.

Direct download: 82218.mp3
Category:Optometry -- posted at: 3:33pm EDT

It's that time of year again...back to school.
If you haven't already ramped up your marketing, this week's show will offer tips on making eye exams part of the back-to-school routine. Don't forget contact lenses, sports goggles, and more!
Kick-start the back-to-school season with the Power Hour!

Direct download: 81618.mp3
Category:Optometry -- posted at: 7:03pm EDT

Although ODs have different practices, their concerns are similar.
This week, find out the top 5 questions ODs have for practice management consultants.
Direct download: 8818.mp3
Category:Optometry -- posted at: 5:35pm EDT

Considering buying a practice? Do you know where the pitfalls lie?
Caveat emptor or buyer beware. Learn what to watch for when buying a new practice.
Find out now what you need to know before making an offer.
Direct download: 8118.mp3
Category:Optometry -- posted at: 6:23am EDT

Do you know what 4 things every practice owner must do to sell a practice?
All practice owners need this information...regardless of when you plan to sell.
Find out now what you need to know to sell your practice.
Direct download: 7252018.mp3
Category:Optometry -- posted at: 9:11am EDT

Want new ways to market your practice? Of course you do!
Tune into the show this week to source ideas from optometry's out-of-the-box marketer Warren Modlin who hails from legacy CIBAVision and Oakley.

Direct download: 7182018.mp3
Category:Optometry -- posted at: 4:06pm EDT

Want to look into optometry's future?
Bart Foster, managing director at Sanitas Advisors, outlines what is inevitable in eyecare in the next five years.
Direct download: 07092018.mp3
Category:Optometry -- posted at: 3:47pm EDT

Ever wonder if Staffer A might be better at Job B? You might be right.
This week, Dr. Laurie Sorrenson gives the scoop on profiling staff personalities and putting them in the best roles.
Direct download: 62718.mp3
Category:Optometry -- posted at: 10:11am EDT

Travis Rush, founder and CEO of Sightbox , talks about entrepreneurship, online contact lens retailing, and how things have changed (or not) now that Sightbox is part of Johnson & Johnson Vision Care.

Direct download: 61318.mp3
Category:Optometry -- posted at: 9:20am EDT

We're close to the midway point of the year. It's a great time to refresh your thinking.
Gary outlines his favorite business books for your practice on this episode of the Power Hour.
Direct download: 060718.mp3
Category:Optometry -- posted at: 12:38pm EDT

How do long patient wait times affect your practice?
Find out how...and what you can do about it...on this week's Power Hour.

Direct download: 53018.mp3
Category:Optometry -- posted at: 4:36am EDT

Building on the previous show about staff meetings, this week Gary motivates you to figure out what motivates your staff--and what doesn't. 

Direct download: 52318.mp3
Category:Optometry -- posted at: 4:21pm EDT

Your staff feeling blah? Your staff meetings not generating excitement?
This week, Gary helps you learn strategies to energize your staff meetings and engage your staff.
 
Direct download: 5318.mp3
Category:Optometry -- posted at: 7:56am EDT

Learn all about trunk shows! Find out why "trunk show" is a bad name, and discover how to have a great one in your own office. 

Direct download: 42518.mp3
Category:Optometry -- posted at: 4:08pm EDT

Step right up this week for an update on myopia from Dr. Thomas Aller.

Direct download: 41818.mp3
Category:Optometry -- posted at: 8:12am EDT

It's April...time to close the books on Q1.
Look back at your Q1 data to better forecast 2018 and plan your year.
Tune in to Power Hour this week to hear Gary's suggestions for a Q2 reboot.
Direct download: 18.mp3
Category:Optometry -- posted at: 11:20am EDT

Contact lenses, the FTC, and optometry...what do you need to know?
The deadline to weigh in is fast approaching. Get the scoop so you can make your voice heard.
Find out more on this week's episode of the Power Hour.

Direct download: 32818.mp3
Category:Optometry -- posted at: 7:44am EDT

Vision Expo was last week. As always, it was a great meeting with lots of classes & a lot going on.
This week on Power Hour, we'll discuss some great things we learned at the meeting. Call in with what you brought home!
Let's talk about it on this episode of the Power Hour.

Direct download: 32118_3.mp3
Category:Optometry -- posted at: 7:57am EDT

Filmmaker Jane Weiner has turned to myopia for inspiration. She talks with Gary this week about her latest film.
Losing Sight, her documentary on myopia, looks at how technology advances are put into practice. The story explores visual development throughout life and what factors trigger myopia. 
Losing Sight is planned for a theatrical and TV release. Watch the trailer here: https://vimeo.com/jpweiner/myopia7mnsample
 
Direct download: 3718.mp3
Category:Optometry -- posted at: 7:43am EDT

Vision by Design, THE country’s premier myopia meeting of the year is coming up fast.  Joining the show from VBD will be Drs. Cary Herzberg and Tom Weshefsky to talk about what’s new at this years’ meeting and why you should attend!

Direct download: 22818.mp3
Category:Optometry -- posted at: 4:53am EDT

Join Jeffry Gerson, OD, FAAO on this week's show as he gets us up to the second on what's new in ARMD diagnosis, management and treatment.  Also joining the show will be Greg Jackson, PhD from Maculogix to discuss research around the link of dark adaptation and ARMD.  
Direct download: 22118.mp3
Category:Optometry -- posted at: 10:47am EDT

It's Valentine's Day! Let's talk about what you love...to hate about optometry!
Gary discusses the top 5 things you love to hate about the profession and how to turn your thinking around to opportunity.
Find out more on this episode of the Power Hour. 
Direct download: 21418.mp3
Category:Optometry -- posted at: 3:56pm EDT

With industry trends leading more doctors to provide specialty care (dry eyes, glaucoma, vision therapy, low vision, TBI care, specialty contact lenses etc), communicating with other professionals is a significant opportunity for practice growth.  Unfortunately, optometry has long been the "outcast" in the medical community making it difficult to break through to this group of doctors.
On this episode of The Power Hour, Gary discusses how to configure your specialty practice from the ground up to ensure this large source of prospective patients is accessible to your practice.
Direct download: Feb72018.mp3
Category:Optometry -- posted at: 8:26am EDT

Why did you become an OD?  Are you achieving your “why?”  Gary discusses his own personal journey on the road to his “why” and talks about how you can use the same technique to have your practice work for you instead of you becoming a slave to your practice.

Direct download: 13118.mp3
Category:Optometry -- posted at: 10:02am EDT

Yes, at one time or another, uncollected fees, or accounts receivables that languish over time, are the same as working for free. On this episode we discuss ways to avoid this from happening and talk about how to “mop up” any existing receivables. You did the work, so how about getting paid for it?

Direct download: 12618.mp3
Category:Optometry -- posted at: 3:55pm EDT

Time? Money?
Cell phones, cars and TV’s aren’t the only thing changing at warp speed. The technology we use in our practices is doing the same thing at the same speed. How can you afford to keep up when the least expensive piece of equipment you might buy can be same price as a nice car!
On this episode of the Power Hour Gary gets directly to the point and offers up suggestions and strategies to help with this tech dilemma.

Direct download: 11718.mp3
Category:Optometry -- posted at: 3:23pm EDT

Can you succeed by seeing patients only 3 days a week? Dr. Nicholas Despotidis not only says yes, he discusses how he cut patient days from 6 to 3 days a week...25 years ago!
If you want to earn more money and have time to enjoy it, working harder or longer hours is not the answer, says Dr. Nicholas Despotidis. Working smarter, begins with working with a good coach.
Direct download: _thepowerhouroptometry-436593.mp3
Category:Optometry -- posted at: 10:36am EDT

This time of the year, we all have the best intentions of improving our practices and personal lives. Yet somehow, no matter how hard we try, our best intentions get side tracked and derailed. Listen to this first episode of 2018 where Gary shares his consulting teams' strategies for setting goals and actually getting them done. Remember - SAYING you want to increase your practice revenues, cut expenses, see more (or less!) patients or for that matter lose weight is one thing. DOING any of those things is another! This episode will get your year jump started and show you how to keep the momentum you establish going throughout the course of the year!

Direct download: 1318.mp3
Category:Optometry -- posted at: 3:53pm EDT

On this last show of 2017, and as the Power Hour closes in on half a million downloads, Gary recaps 2017’s most listened to shows along with his own top five favorites!

Direct download: 122017.mp3
Category:Optometry -- posted at: 2:12pm EDT

With all the rapid changes going on in optometry, is a residency still necessary?  2015 graduate Dr. Kevin Cornwell joins the show talking about his experiences and viewpoints on the benefits of a residency as well as his thoughts about OD’s practicing in the prison system.  Tune in for this very interesting perspective on this episode of the Power Hour!

Direct download: 121317.mp3
Category:Optometry -- posted at: 7:14am EDT

Try as we may, things still occasionally go awry in a practice.  What you do after that happens can be the difference between losing a patient, their family and all their friends – or making them lifetime practice cheerleaders.  Learn Gary’s view on service recovery in your practice and what you should do when things don’t quite go as planned.

Direct download: 12617.mp3
Category:Optometry -- posted at: 12:47pm EDT

What is often talked about, easy to calculate and rarely used?  That would be "chair costs."  This week, Gary discusses exactly what the terminology means, how to calculate yours and what to do with the numbers you get.  If you want to learn what GOPPAR and RevPAR mean, and how they affect your practice, and what they've got to do with chair costs - you'll want to tune in to this episode!

Direct download: 112917_2.mp3
Category:Optometry -- posted at: 9:30pm EDT

In what will probably be the shortest episode ever, Gary reveals the atomic powered tool the every entrepreneur has, and never uses.  It’s one of those “I can’t believe it was this obvious and staring me in the face all the time” things that you WILL be able to use right after the show.  Short, to the point and powerful – on this episode of the Power Hour!

Direct download: November_12017.mp3
Category:Optometry -- posted at: 8:33am EDT

How are frames designed? 
Get the inside scoop behind the design process of the John Varvatos Eyewear Collection.
The company's creative director Nico Roseillier joins the show to discuss how this cool process takes place. 
Direct download: 102517.mp3
Category:Optometry -- posted at: 10:27am EDT

Listen to this episode for an entertaining discussion with Gary and Brian as they talk about the difference between UK and US optometry.  Opticians scope of care, OD education, UK practitioners emphasis on glasses and being ahead of the curve in contact lenses are discussed along with differences health insurance systems and the state of the industry.  Brian also talks about his important work with the BCLA, his fun presentation style and . . .  shoes (listen for details!)

Direct download: 101817.mp3
Category:Optometry -- posted at: 9:31am EDT

Managed vision care, telemedicine, online shopping for eyeglasses or contact lenses... are these things that will hurt or help your practice? The answers and discussion may surprise you when you listen to this episode of the Power Hour!

Direct download: 101117.mp3
Category:Optometry -- posted at: 5:57am EDT

Private Equity is getting more and more involved in optometry.  What is private equity, why are they so interested in eyecare, and is private equity something you should look at for your own practice?  Jeff Fronterhouse and Bret Davis, two experts in private equity, join Gary on this episode of the Power Hour!

Direct download: 10417.mp3
Category:Optometry -- posted at: 8:16am EDT

During a staff training session you tell your optician, “When you sell AR lenses, say X.”
We’ve all tried training our staff this way, and whether “X” is effective or not, invariably we have trouble making it stick. Is the problem “X” or the way we’re training and teaching our staff?
Frank Pigneri, Sr. Manager of Customer Training and Development at Essilor is the guest on our show. He discusses some of the finer points of optical training, what should be included in a good training program, when to do it, how to make it stick as well as a host of other great topics related to staff education.

Direct download: 92717.mp3
Category:Optometry -- posted at: 1:12pm EDT

You practice in an area that is very conservative. Your long time trusted, well known receptionist who had brown hair yesterday, shows up with purple hair today. What should you do? What can you do?
Your optician shows up with a therapy dog. Your insurance biller is afraid of dogs. Now what?
Attorney Julia Goldman is the guest on the Power Hour.  

Direct download: 92017.mp3
Category:Optometry -- posted at: 4:11pm EDT

We have all watched kids scroll through life, with their rapid-fire thumbs and a six-second attention span. Physician and filmmaker Delaney Ruston saw that with her own kids and learned that the average kid spends 6.5 hours a day looking at screens. She wondered about the impact of all this time and about the friction occurring in homes and schools around negotiating screen time—friction she knew all too well.

Direct download: 9617.mp3
Category:Optometry -- posted at: 9:28am EDT

Years of scientific research and intensive study of real-world applications have led to incredible breakthroughs in the way businesses large and small identify and hire top talent in their fields. Optimize Hire, a leading Internet-based pre-employment testing company focused on helping organizations hire better, joins Local Eye Site on this episode of the Power Hour to discuss this important topic.  

Direct download: 83017.mp3
Category:Optometry -- posted at: 10:51am EDT

The CDC, in close collaboration with industry partners, has organized Contact Lens Health Week as a strategy to increase public awareness and promote healthy contact lens wear and care.  Jennifer Cope, MD, MPH from the CDC and  Joseph P. Shovlin, O.D., F.A.A.O., the President, American Academy of Optometry, join the Power Hour to discuss the fourth annual Contact Lens Health Week. This year’s campaign theme is “healthy habits mean healthy eyes” with a focus on encouraging youth to start healthy habits early, for healthy eyes later. Increased awareness about the importance of proper contact lens hygiene can encourage contact lens wearers to adopt healthy habits that can reduce their chances of getting an eye infection. 

Direct download: 82317.mp3
Category:Optometry -- posted at: 6:42pm EDT

Five years ago the first Power Hour episode discussed the future of optometry. What's has and hasn't come true since that show? The dialogue will probably surprise you!

Direct download: 81617.mp3
Category:Optometry -- posted at: 10:03am EDT

It’s as constant and inescapable as gravity.  Yet, most of us only focus on the downside of the 80-20 rule and don’t look at how it can actually help our practices.  That changes on this episode of the Power Hour when Gary discusses how this powerful principle can help you build your practice.  Marketing, staffing, accounts receivable, and scheduling are but a few of the areas that can be improved once you understand how to leverage this natural law.

Direct download: 8917.mp3
Category:Optometry -- posted at: 10:20am EDT

While Google Glass “1.0” certainly had enough challenges that prevented it from becoming mainstream in optometry, other companies (including Google) haven’t stopped developing new and better products.  Listen to this episode of the Power Hour as we bring back industry expert David Friedfeld, the president of ClearVision and Dr. Richard Clompus, the VP of Communications for PogoTec and we visit the current state of wearable eyewear and how it can work in your practice.

Direct download: 8217.mp3
Category:Optometry -- posted at: 11:46pm EDT

What’s the secret number of dollars that should trigger you to start thinking, “I need help and need to hire an associate?” Does such a number even exist?
Regardless, when the time comes and you decide to bring an associate into your practice, how should you do it? On the next episode of the Power Hour, Gary discusses the nuances and best practices to bringing on an associate doctor. When you should do it, how to it and why you should (or shouldn’t) consider it.
Like all the practice building topics discussed on the show, you can expect this discussion to be thought provoking with very different information you’re likely to hear anywhere else!

Direct download: 72617.mp3
Category:Optometry -- posted at: 7:42am EDT

Listen to this episode as we discuss the current state of telemedicine, what Smart Vision Labs (www.smartvisionlabs.com) has learned since their last appearance and why they have re-released their latest device. Two of the newest clinical studies will be discussed on the show. Smart Vision believes OD’s can work well with them instead of having an adversarial relationship and welcomes your calls on the show. So, is it really an eye exam in an iPhone or something else? Tune in and find out!

Direct download: 71917.mp3
Category:Optometry -- posted at: 4:46pm EDT

Treehouse Eyes opened about a year ago.  Founded by Dr. Gary Gerber and industry veteran Matt Oerding, with two centers already open in the DC area, Matt and Gary discuss how and why the company launched, what the results have been so far and what their future expansions plans are.

Direct download: 71217.mp3
Category:Optometry -- posted at: 7:32pm EDT

Erik Lilligren from Eyecarevideo.tv joins the show and talks about why and how practices can effectively use video in their practices.  Learn the tips and tricks the pros use to promote your practice and make you stand out from the crowd!  An overlooked medium, and often used poorly, video can be a great tool to position your practice, especially in crowded markets.

Direct download: 62817.mp3
Category:Optometry -- posted at: 12:25pm EDT

Whether it’s Google ad words, boosting a Facebook post, or a recall snail mail postcard – the basics of marketing still apply.  Ignore any of these and your attempts are sure to fail.  Use all of them and you’re sure to succeed.  Gary covers all you need to know about this important topic on this episode of the Power Hour.

Direct download: 61417.mp3
Category:Optometry -- posted at: 11:18am EDT

Two weeks ago, the Vice President of Operations for the Power Practice, Paul Ferraro, was our guest on the show.  Paul discussed the first steps in recruiting top talent – job posts, telephone screening, etc.  Tune in to this episode of the Power Hour as the discussion continues.  Topics include the actual in person interview – questions, flow, structure, working interviews, the onboarding process, staff retention and why staff members really leave and an array of other important topics.

Direct download: 6717.mp3
Category:Optometry -- posted at: 12:06pm EDT

Tune in to this episode of the Power Hour when Gary invites listeners to share their most “off the wall” customer service tricks and tips.  He also brings many of the strategies he used in his own practice as well as those of very successful practices from around the country.

Direct download: 53117.mp3
Category:Optometry -- posted at: 9:16am EDT

Harvard Business Review estimates that 80 percent of turnover is due to bad hiring decisions. The consequences of a wrong hire can go beyond turnover costs.  Listen to this episode of the Power Hour to learn how you can minimize the “bad hire” occurrence, on your way to building a happy and productive staff.  

Direct download: 52417.mp3
Category:Optometry -- posted at: 9:54am EDT

We surveyed ODs to find out!  Learn which ODs are the happiest, what makes them unhappy, and what you can do to increase your own professional satisfaction. Tune in to the Power Hour to hear Gary discuss this interesting topic with Dr. Bethany Fishbein.  

Direct download: 51017.mp3
Category:Optometry -- posted at: 1:26pm EDT

Continuing and building on last weeks’ episode on how to elevate your customer service, Gary discusses innovative techniques to empower your staff.  Tune in to this episode of the Power Hour for strategies that allow your staff to help you, are welcomed by them, last beyond one office meeting and immediately add to your bottom line.

Direct download: 5317.mp3
Category:Optometry -- posted at: 5:22pm EDT

What can optometrists learn from the latest United Airlines customer service debacle?  A LOT!  Tune in to this episode of the Power Hour where Gary discusses great ways to amp up your customer service, a simple technique to measure it, and what to do when things go horribly wrong – which at some point, they absolutely will!

Direct download: 42617.mp3
Category:Optometry -- posted at: 3:27pm EDT

There’s more to cutting costs than squeezing your sales reps for better deals.  Gary discusses his top five ways so add to your practice’s bottom line on this episode of the Power Hour.

Direct download: 41917.mp3
Category:Optometry -- posted at: 6:31am EDT

Do you look forward to office meetings, or do you dread them and then ultimately cancel them?  Tune in to this episode of the Power Hour where Gary discusses new ways to effectively and efficiently hold staff meetings that are productive and add to your practice’s bottom line.

Direct download: 41217.mp3
Category:Optometry -- posted at: 8:09am EDT